Best Affiliate Marketing Resources
- Best Affiliate Marketing Resources
- Affiliate Resources, Inc. | Resources for Affiliate Marketing
- Affiliate Marketing Niches Ideas: 3 Best Niches Of All Time
- Top Affiliate Marketing Resources
- 7+ Best Affiliate Marketing Resources & Tools For 2020
Best Affiliate Programs
A directory to the best, most profitable affiliate programs. Affiliate programs can fuel a highly lucrative career in online marketing, the key is choosing the right program. We take a look at affiliate programs that have been proven to be successful.
44 of the Best Affiliate Marketing Tools, Programs, and Resources for 2019 (Free and Paid) | KyLeads
Is affiliate marketing still a good way of making more online? And where can I get the best resources for starting as a newbie
submitted by demar455 to affiliate_marketing [link] [comments]
SEO learning path: What are the best resources or blogs/channels to follow to properly learn seo? I currently follow Neil Patel and the odd affiliate marketer here and there. Thanks
submitted by sammyc1987 to SEO [link] [comments]
Probably the best resource for Amazon affiliate marketing I've seen written.
submitted by themadentrepreneur to juststart [link] [comments]
I'm usually not a link sharing sort of guy, but as someone who is always on the lookout for some gems to get an edge up and learn new stuff I thought I'd share this one if you haven't seen it yet: https://techtage.com/amazon-affiliate-niche-site-guide/
I have to give his kid Rohit some credit, after looking him up he's really been hustling since he was crazy young, like 14 young.
If you have years of experience in this space it's probably nothing earth shattering but it's still one of the most in-depth and transparent guides I've seen on the topic in recent memory.
Stop Hate for Profit: Peloton spends 76% of their marketing budget on Facebook, while 180+ companies are quitting the platform over hate speech. Why won't Peloton join the boycott?
submitted by ClipIn to pelotoncycle [link] [comments]
180+ Companies are boycotting Facebook; Peloton isn't.
In the past week major brands - Verizon, Adidas, Unilever, Honda, and Hershey’s - to name a few - joined a global boycott
of advertising on Facebook. They join a list of over 180 companies agreeing to "Hit Pause on Hate," (some are listed here
) by not advertising on Facebook in the month of July. The boycott has been organized by the Anti-Defamation League
, Color of Change
, the Free Press
, Common Sense
, the NAACP
, and Sleeping Giants
- to name a few.
The goal is to send Facebook a powerful message: Your profits will never be worth promoting hate, bigotry, racism, antisemitism, and violence. Facebook took $70 billion in ad dollars; but did you realize it's the ONLY social media platform Peloton officially recognizes? Peloton spent 76% of their marketing budget
there from 11/16/2018 - 12/15/19! Peloton has heavily advertised on FB - and promoted the platform - for years. Marketing efforts have long been led by Carolyn Tisch Blodgett
and “community” efforts led and overseen by Jayvee Nava
. While many of you were pointing out
the longstanding toxic environment of their Facebook page, Peloton still left it largely unmoderated. Even going so far as patting themselves on the back with a “200k strong
” badge, and bragging about it multiple times
on their public blog. They push users to Facebook via links on every page of their website; its mentioned 92 times on the company blog; in every email from John Foley; and on the bike, Tread, and apps pop-ups encourage users to sign up for Facebook accounts and link their Peloton login. Peloton doesn't just advertise on FB, they actively encourage users participate there.
Peloton spent $324 million on marketing
- 35% of sales - in the 12 months ended June 2019. With 76% dedicated
to Facebook, that's $246.24 million.
Let’s put that $246.24 million into perspective. Money spent on a platform promoting hate, bigotry, racism, antisemitism and violence. What would that money buy? It's 6,313,846 monthly subscriptions, or 109,684 bikes, or 57,332 Treads, or 5 brand new studios, or 4.5x their entire annual R&D budget, or 15x their music costs. Strikingly, just one-month ago - weeks after protests began - Peloton pledged $500k
to the NAACP Legal Defense Fund, even while continuing their Facebook presence.
Over the years that Peloton has been relying on Facebook as its sole community platform and major advertising partner, Facebook has used Peloton's money by:
- Allowing incitement of violence against protestors fighting for racial justice in America in the wake of George Floyd, Breonna Taylor, Tony McDade, Ahmaud Arbery, Rayshard Brooks and so many others.
- They named Breitbart News a “trusted news source” and made The Daily Caller a “fact checker” despite both publications having records of working with known white nationalists.
- They turned a blind eye to blatant voter suppression on their platform.
What could Peloton have accomplished with that same $246.24 million?
- Paid the entire expense budget of the NAACP Legal Defense and Educational Fund, more than 16x.
- Met the Rayshard Brooks fundraising effort - 985 times.
- Met the Justice for Breonna Taylor fundraising effort - 492 times.
- Met the George Floyd Memorial Fund's goal - 164 times.
- Paid for 81% of the ACLU's entire 2019 budget.
- Paid the total expenses for the National Police Accountability Project charity - 1,087 times.
- Fulfilled many of the fundraising efforts in this NYMag list of 142 ways to donate in support of Black lives and communities.
Facebook could protect and support Black users. They could call out Holocaust denial as hate. They could help get out the vote. But they are actively choosing not to do so. 99% of Facebook’s $70 billion is made through advertising. Meanwhile, Peloton has been dedicating 76% of its marketing spend on Facebook. Here's some examples
. They're in the top-five spenders
of direct-to-consumer brands. Peloton could send a very direct message here, but their silence is deafening. Not only are they NOT taking a stand, they continue to send messages to all subscribers asking them to become users at Facebook, further increasing Facebook ad revenue.
It's time we asked Peloton to stop standing with Facebook; stop advertising there; stop running their only "official" page on a platform promoting hate and violence. It's time Peloton put its corporate money - our subscription dollars - toward a platform that does not promote hate speech, racism, bigotry, antisemitism, and violence. Helpful Links For anyone who wasn't aware, /PelotonCycle was started-by and is run by-and-for Peloton members. We are not affiliated with Peloton Interactive. We started in 2015 with the goal of elevating the Peloton conversation. We seek to exchange info, ideas, intel about Peloton; selflessly helping each other become better athletes and people. Over the years we've seen members do some amazing things, including create the BlueHeart app, and start a monthly cycling challenge that became what we now know as Monthly Challenges. A bot was created here from scratch which tags your Leaderboard name - and keeps your achievements updated 4x/day. We celebrate Milestones every Monday; including those streaks and achievements that Peloton doesn't recognize. On most days, I see threads full of people selflessly helping each other out of the goodness of their hearts. In my view, that's the very spirit of sport.
What you, yes you - the person reading this - and the others around you have built, over years, has helped countless people. We don't publicly post our traffic, because we're really more focused on helping each other and don’t feel the need to emphasize subscribers as the sole marker of a successful community. But over 900,000 people visit here in a given month. Over 4 million unique pageviews. In May 2020 alone you posted 1,096 threads with a combined 24,983 comments. The vast majority were detailed, helpful, informative, interesting, value-added info you generously shared with your fellow members out of the goodness of your heart.
As always, keeping our rules enforced fairly and evenhandedly, and generally running this massive place, would be an impossible endeavour if not for FrauKoko and Kraphtyone. We owe a big thanks to NCBarkingDogs who spends countless hours keeping the bot's gears greased.
What Reddit is doing You may have seen the news Reddit's sitewide owners have banned a number of communities, added a Black board member, and updated their content policy. If you don't know reddit's sitewide rules, they're worth checking out here.
Here in /PelotonCycle we have always maintained a stricter set of rules, including "be kind" (R2), "criticism is welcomed, but don't use it as an excuse to push an agenda" (R6), and a broad view (R7) that "personal attacks, slurs, or comments that insult or demean a specific user or group of users" is inappropriate, considered spam, the content will be removed and you may be banned without warning. We have for a while now been banning links to Facebook or removing content that promotes FOMO when discussing Peloton on FB. More on that policy here.
Wrap Up: What can I do? Someone recently asked me, "what can I do to help?" and my answer is: a) use the vote buttons, and b) click "report" on anything you feel is rule-breaking.
We're community-run. Meaning, your votes move content up/down the page. If it shouldn't be seen, downvote it. If more people should see it, upvote it. If it's rule-breaking -- that goes for any post or any comment, click the "report" button. That immediately sends a 100% anonymous alert to a shared moderator inbox and allows us to act on inappropriate content quickly. If you have an issue with a specific mod, please let me know. If you have an issue with me (and don't want to PM me), please let another mod know. None of us make money off this place; none of us have ever made a single penny here. We endeavour to fairly and evenhandedly enforce our rules. We endeavour to promote a place that's open, transparent, informative, fun, helpful. A place you can make friends, laugh, relax, share stories and info. A place you can interact while being as anonymous as you like (a reddit account doesn't require your real name or even an email, for example); we value user privacy here. We value honesty, integrity, fairness, generosity, fresh ideas, open debate. I'm really proud of what you all have built here. We seek to be better -- better athletes, better people.
Beyond improving this specific Peloton community for all humans, it is time we asked the same of Peloton, too. It's long, long overdue for Peloton to step away from Facebook, build worthwhile community features into their own app/website/platform. To be clear, we are not asking Peloton to take over this page. This is not a self-serving call to action. It is asking Peloton to stop promoting hate by choosing to use Facebook as its social platform; by choosing to spend an overwhelming portion of its astronomical budget on Facebook advertising; asking Peloton to stop giving lip service to community, and start investing real $’s and resources into building the same “community” features that FitBit, Garmin, Suunto, and other platforms have created. Into their own ecosystem. Their own website, apps, hardware.
Put simply: Peloton, stop promoting hate by spending money on Facebook. You can share your support by emailing [email protected], up-voting this post, and leaving a comment below.
Updated list of Global Beermoney opportunities (+180!) - June 2020
submitted by Proim to beermoneyglobal [link] [comments]
Updated list of Global Beermoney opportunities (+180!) - June 2020
The current, and now previous, Beermoney Global list
started nearly 5 years ago. It’s been updated and has grown over all that time, but it also became a hassle to keep current. It was time to build a new list from scratch based on my experience in the Beermoney world over all these years and all the contributions all of you have been making in this sub.
The lists consist of opportunities that are available in at least one country that is not the US. This means there are sites which only work in Canada or the UK. There’s sites which are open to the whole world, but this does not mean everyone can really earn something on it. It’s all still very demographic and therefore location dependent. This list should give you a starting point to try out and find what works for you. I’m not using everything myself as I prefer to focus on a few, so not all are tested by me. They are found in this sub, other subreddits and other resources where people claim to have success.
I’ve chosen the format of a simple table with the bare minimum of information to keep things clean. It includes a link, how you earn, personal payment proof if available and sign-up bonus codes if applicable. Some of these bonuses are also one-time use codes specifically made for this sub! For the ones I don’t have payment proof (yet) feel free to provide some as a comment or via modmail so others know it’s legit. I am working on detailed instructions for each method that I personally use which will include things like cashout minimum, cashout options, tips & tricks,... For now I’ve split things up based on the type of earning like passive or mobile. Because of this there’s sometimes an overlap as some are both passive and on mobile or both earning crypto and a GPT (Get Paid To) website.
The lists are obviously not complete so I invite you to keep posting new ones in the sub, as a comment to this post, or in modmail. Especially if you have sites or apps which work for one single specific country I can start building a list, just like I did for The Netherlands and Belgium. If you recognize things which are in fact scams or not worth it let me know as well.
Get Paid To (Surveys, tasks, offers, videos, clicking links, play games, searching)
|Register here ||How to earn ||Payment proof ||Sign-up bonus code |
|ySense - The best global site ||Surveys, tasks, offers, videos ||Paypal ||/ |
|PrizeRebel ||Surveys, tasks, offers, videos ||Paypal ||Enter code 'beermoneyglobal' |
|SerpClix ||Google searching ||Paypal ||/ |
|Swagbucks & SwagButton ||Surveys, tasks, offers, videos, shopping & cashback, games, apps ||Paypal ||/ |
|GG2U ||Surveys, tasks, offers, videos ||Pending ||$1.00 if register here |
|Keep Rewarding ||Surveys, tasks, offers, videos, PTC ||Pending ||$0.25 if register here |
|Ebesucher ||Surfing, reading mails ||Bank transfer ||/ |
|Reward XP ||Surveys, tasks, offers, videos ||Pending ||$0.50 if register here |
|Gain.gg ||Surveys, tasks, offers, videos ||Paypal ||$0.10 if register here |
|Timebucks ||Surveys, tasks, offers, videos, Tik Tok, Shopping ||Pending ||$1.00 if register here |
|GamerMine ||Surveys, offers, videos, tasks, ||Pending ||$1.00 if register here |
|Gamehag ||Tasks, offers, play games, post on forum, writing ||Pending ||/ |
|BTCSurveys ||Surveys ||Pending ||/ |
|FruitLab ||Watch & upload video game clips ||Pending ||100 pips if register here |
|Clickworker ||Transcripts, tasks, UHRS (categorizing), surveys ||Paypal ||/ |
|FreeSkins ||Surveys, offers, tasks, videos ||Pending ||100 coins if register here |
|iRazoo ||Games, surveys, videos, offers, apps ||Pending ||Enter code 'AK7DB2' for 500 points when signing up |
|EarnCrypto ||Data entry, surveys, offers, tasks, videos, games, apps ||Pending ||/ |
|Blockreward ||Apps, surveys, videos, tasks, offers ||Pending ||$2.00 if register here and earn 20000b + $2.00 if earn 10000b within 30 days |
|PaidViewPoint ||Surveys ||Pending ||/ |
|GrabPoints ||Suverys, videos, offers, games, apps ||Pending ||500 points if register here |
|RewardingWays ||Surveys, offers, tasks, videos, contests ||Pending ||$0.20 if register here |
|SuperPay ||Surveys, offers, tasks, videos, contests ||Pending ||$0.20 if register here |
|InstaGC ||Surveys, tasks, videos, apps ||Pending ||/ |
|GiftHunterClub ||Surveys, offers, videos, apps, games ||Pending ||$0.75 if register here |
|Idle-Empire ||Surveys, offers, videos, mining, apps, games ||Pending ||500 points if register here |
|PicoWorkers ||Tasks, games, apps ||Pending ||/ |
|ViewFruit ||Surveys ||Pending ||/ |
|Mobrog (change language if needed) ||Surveys ||Pending ||/ |
|Surveytime ||Surveys ||Pending ||/ |
|Giveaway Pros ||Offers, videos ||Pending ||/ |
|SEO Sprint (Russian, use Google Translate) ||Tasks ||Pending ||/ |
|Earnhoney ||Surveys, tasks, offers, videos ||Pending ||/ |
|Toluna ||Surveys ||Pending ||/ |
|Spidermetrix ||Surveys ||Pending ||/ |
|BeerSurveys ||Surveys, tasks, offers ||Pending ||/ |
|CrowdHolding ||Co-create with startups ||Pending ||/ |
|Diaworkers ||Tasks ||Pending ||/ |
|Presearch ||Search & Earn ||Pending ||/ |
|Univox Community ||Surveys ||Pending ||/ |
|YouGov ||Surveys ||Pending ||/ |
|Spare5 ||Tasks ||Paypal ||/ |
|Rewardia ||Surveys, polls, games, videos, puzzles, trivia ||Pending ||3000 points extra (when you earn 3000 points) if register here |
|Earnably ||Surveys, tasks, offers, videos ||Pending ||/ |
|Neevo ||Tasks ||Pending ||/ |
|Rakuten Insight (country specific links) ||Surveys ||Pending ||/ |
|The Panel Station ||Surveys ||Pending ||/ |
|Remotasks ||Tasks ||Pending ||/ |
|Pureprofile ||Surveys ||Pending ||/ |
|UserCrowd ||Tasks ||PayPal ||/ |
|Sruvey Village ||Surveys ||Pending ||/ |
|InboxDollars/InboxPounds ||Surveys, offers, videos, shopping ||Pending ||/ |
|Qmee ||Surveys ||Pending ||/ |
|MicroWorkers ||Tasks ||Pending ||/ |
|Cinchbucks ||Surveys, offers, tasks, videos ||Pending ||/ |
|Rewards1 ||Suverys, videos, offers, games, apps, polls, contests ||Pending ||/ |
|Vindale ||Surveys ||Pending ||/ |
|PointClub ||Surveys ||Pending ||/ |
|TGM Panel ||Surveys ||Pending ||/ |
|PaidPoints ||Tasks, offers, traffic exchange, ad clicking ||Pending ||/ |
|RapidWorkers ||Tasks ||Pending ||/ |
|AnyTask ||Sell your skills ||Pending ||/ |
|Bounty0x ||Tasks ||Pending ||/ |
|Opinion World ||Surveys ||Pending ||/ |
|Lifepoints ||Surveys ||Pending ||/ |
Passive (desktop & mobile)
Crypto (faucets, mining, GPT)
|Register here ||How to earn ||Payment proof ||Sign-up bonus code |
|Cointiply ||Faucet, surveys, tasks, offers, videos ||Bitcoin ||Enter code 'beermoneyglobal' |
|FreeBitcoin ||Faucet, lottery, betting, passive interest ||Bitcoin ||/ |
|AdBTC ||Click ads, active window surfing, autosurfing ||Pending ||/ |
|Faucetpay ||Faucet Wallet, exchange, offers, tasks, trading ||Pending ||/ |
|Faucet Crypto ||Faucet, ads clicking, offers, shortlinks ||Pending ||/ |
|More Money ||Faucet, ads clicking, offers, shortlinks ||Pending ||/ |
|Kryptex ||Crypto mining ||Pending ||/ |
|Quicrypto ||Surveys, tasks, offers, games, videos ||Pending ||/ |
|Coinpot ||Faucet ||Bitcoin ||/ |
|Honeyminer ||Mining ||Pending ||1000 satoshis if register here |
|BitShark ||Faucet, games ||Pending ||/ |
|Publish0x ||Read & write articles ||Pending ||/ |
|Starbits ||Faucet (need FaucetPay account) ||Pending ||/ |
|Coinpayu ||Ads clicking, videos, offers ||Pending ||/ |
|BTCSurveys ||Surveys ||Pending ||/ |
|Blockreward ||Apps, surveys, videos ||Pending ||$2.00 if register here and earn 20000b + $2.00 if earn 10000b within 30 days |
|Coinbase ||Crypto sign-up bonuses ||Bank transfer ||See links in thread |
|LBRY.tv ||Watch videos ||Pending ||/ |
|Pi Network ||Crypto mining ||Pending (see here) ||To join you need a referral link |
|EarnCrypto ||Data entry, surveys, offers, tasks, videos, games, apps ||Pending ||/ |
|Phoneum ||Games, mining ||Pending ||/ |
|Register here ||How to earn ||Payment proof ||Sign-up bonus code |
|Cointiply ||Faucet, surveys, tasks, offers, videos ||Bitcoin ||Enter code 'beermoneyglobal' |
|HoneyGain ||Desktop & mobile phone bandwith sharing (wifi + data) ||Paypal ||$5.00 if register here |
|Google Opinion Rewards ||Surveys ||Play Store credit ||/ |
|FreeBitcoin ||Faucet, lottery, betting, passive interest ||Bitcoin ||/ |
|AppKarma ||Games, quizes, surveys ||Pending ||Enter code 'Proim' for 300 points when signing up |
|CashKarma ||Surveys, offers, games ||Pending ||Enter code 'Proim' for 300 points when signing up |
|Cash Alarm ||Games ||Pending ||Receive 25% of my earnings if register here |
|Cash Magnet ||Games, offers, tasks, videos ||Pending ||/ |
|AttaPoll ||Surveys ||Pending ||/ |
|ClipClaps ||Videos, games, raffles ||PayPall ||$1.00 & Diamond Chest if register here |
|Quicrypto ||Surveys, tasks, offers, games, videos ||Pending ||/ |
|Poll Pay ||Surveys ||Pending ||$0.30 if using code '4CS6L4SQ8D' when signing up |
|BuzzBreak ||Read news, videos, offers, surveys ||Pending ||Enter code 'B06472489' when signing up |
|Userlytics ||Software testing ||Pending ||/ |
|WowApp ||Games, offers, surveys, videos, chat, phone unlock, calling, cashback, shopping cashback, browsing, news reading ||Pending ||/ |
|CuriousCat ||Surveys ||Pending ||/ |
|Quickthoughts ||Surveys ||Pending ||/ |
|Fitplay ||Games ||Pending ||$0.33 if register here |
|TV-Two Make Money ||Apps, games, Youtube, browsing ||Pending ||555 credits if register here |
|Mistplay ||Games ||Pending ||/ |
|FeaturePoints ||Suveys, offers, apps, cashback ||Pending ||50 points if register here |
|Money SMS ||Receive SMS ||Pending ||/ |
|BIGtoken ||Suveys, location sharing, social media account ||Pending ||Use code 'GMGALLOIA' |
|McMoney ||Receive SMS ||Pending ||$0.22 if using code '60LGG3PR' |
|Pi Network ||Crypto mining ||Pending (see here) ||To join you need a referral link |
|Roamler ||Mystery shopping ||Pending ||/ |
|SMS Profit Net ||Receive SMS ||Pending ||/ |
|Streetbees ||Surveys, tasks, create videos, take pictures ||Pending ||Enter code '6115GF' when signing up |
|Simcash ||Send SMS [risky] ||Pending ||/ |
|VoxPopMe ||Video feedback ||Pending ||/ |
|Cash4sms ||Send [risky] & receive SMS ||Pending ||/ |
|Citizen Me ||Surveys ||Pending ||/ |
|ControlMySMS ||Receive SMS ||Pending ||/ |
|Birdchain ||Send SMS [risky] ||Pending ||/ |
|Sweatcoin ||Walking ||Pending ||/ |
|COIN ||Explore ||Pending ||1000 coins if register here |
|Panel App ||Surveys, location sharing ||Pending ||/ |
|GiftHunterClub ||Surveys, offers, videos, apps, games ||Pending ||$0.75 if register here |
|Phoneum ||Games, mining ||Pending ||/ |
|Register here ||How to earn ||Payment proof ||Sign-up bonus code |
|Respondent ||Interviews, research, surveys ||Pending ||/ |
|Prolific ||Surveys, research ||Paypal ||/ |
Investing (revenue share)
Selling (designs on merchandise, skills/gigs)
|Register here ||How to earn ||Payment proof ||Sign-up bonus code |
|Fiverr ||Sell your skills ||Pending ||20% off on first purchase if register here |
|Redbubble ||Sell your designs ||Pending ||/ |
|Zeerk ||Sell your skills ||Pending ||/ |
|TeePublic ||Sell your designs ||Pending ||/ |
|Teespring ||Sell your designs ||Pending ||/ |
|Register here ||How to earn ||Payment proof ||Sign-up bonus code |
|Rev ||Transcribing, captioning, foreign subtitles ||Pending ||/ |
|Gotranscript ||Transcribing, translating captioning, foreign subtitles ||Pending ||/ |
|TranscribeMe ||Transcribing, translating, data annotation ||Pending ||/ |
|Unbabel ||Translating ||Pending ||/ |
|Register here ||How to earn ||Payment proof ||Sign-up bonus code |
|Wealthy Affiliate ||Learn affiliate marketing ||Pending ||/ |
|Brave ||Brows internet ||Pending ||/ |
|Andromo ||Develop apps ||Pending ||/ |
The Netherlands specific
For The Netherlands there are a few very good options next to a bunch of ‘spaarprogramma’s. There ‘spaarprogramma’s are all the same where you receive and click a bunch of e-mails, advertisements, banners,... I advise you to create a separate e-mail address or use a good filter in your inbox as you will be spammed to death. I believe they can be a nice piece of beermoney but they take quite the effort.
|Register here ||How to earn ||Payment proof ||Sign-up bonus code |
|Euroclix ||Surveys, shopping & cashback, offers, energy/internet providers ||Bank transfer ||€1.95 if register here |
|StemPunt ||Surveys ||Gift cards ||500 points if register here |
|Cashback XL ||Shopping cashback, health insurance discount ||Bank transfer ||/ |
|Scoupy ||Shopping cashback, free products ||Pending ||/ |
|Cashback Korting ||Read mails, click banners, shopping cashback, shopping deals, compare (GWL, data, internet, tv, insurances), offers, surveys ||Pending ||€7.50 if register here |
|Lady Cashback ||Read mails, click banners, shopping cashback, shopping deals, compare (GWL, data, internet, tv, insurances), offers, surveys ||Pending ||€7.50 if register here |
|Enqueteclub ||Read mails, click banners, shopping cashback, shopping deals, compare (GWL, data, internet, tv, insurances), offers, surveys ||Pending ||€7.50 if register here |
|Snel Verdienen ||Read mails, click banners, shopping cashback, shopping deals, compare (GWL, data, internet, tv, insurances), offers, surveys ||Pending ||€2.50 if register here |
|Spaar Actief ||Read mails, click banners, shopping cashback, shopping deals, compare (GWL, data, internet, tv, insurances), offers, surveys ||Pending ||€1.00 if register here |
|Klik Je Zakgeld ||Read mails, click banners, shopping cashback, shopping deals, compare (GWL, data, internet, tv, insurances), offers, surveys ||Pending ||€1.00 if register here |
|Zinngeld ||Read mails, click banners, shopping cashback, shopping deals, compare (GWL, data, internet, tv, insurances), offers, surveys ||Pending ||€0.10 if register here |
|My Clics ||Read mails, click banners, shopping cashback, shopping deals, compare (GWL, data, internet, tv, insurances), offers, surveys ||Pending ||€1.25 if register here |
|Direct Verdiend ||Read mails, click banners, shopping cashback, shopping deals, compare (GWL, data, internet, tv, insurances), offers, surveys ||Pending ||€2.00 if register here |
|Spaar4Cash ||Read mails, click banners, shopping cashback, shopping deals, compare (GWL, data, internet, tv, insurances), offers, surveys ||Pending ||€1.50 if register here |
|Qassa ||Read mails, click banners, shopping cashback, shopping deals, compare (GWL, data, internet, tv, insurances), offers, surveys ||Pending ||/ |
|My Flavours ||Read mails, click banners, shopping cashback, shopping deals, compare (GWL, data, internet, tv, insurances), offers, surveys ||Pending ||€1.00 if register here |
|Cash Ze ||Read mails, click banners, shopping cashback, shopping deals, compare (GWL, data, internet, tv, insurances), offers, surveys ||Pending ||€1.00 if register here |
|Geld Race ||Read mails, click banners, shopping cashback, shopping deals, compare (GWL, data, internet, tv, insurances), offers, surveys ||Pending ||€1.25 if register here |
|iPay ||Read mails, click banners, shopping cashback, shopping deals, compare (GWL, data, internet, tv, insurances), offers, surveys ||Pending ||€1.25 if register here |
|Double Points ||Read mails, click banners, shopping cashback, shopping deals, compare (GWL, data, internet, tv, insurances), offers, surveys ||Pending ||€2.00 if register here |
|Mailbeurs ||Read mails, click banners, shopping cashback, shopping deals, compare (GWL, data, internet, tv, insurances), offers, surveys ||Pending ||€1.50 if register here |
|Qlics ||Read mails, click banners, shopping cashback, shopping deals, compare (GWL, data, internet, tv, insurances), offers, surveys ||Pending ||€1.25 if register here |
|Centmail ||Read mails, click banners, shopping cashback, shopping deals, compare (GWL, data, internet, tv, insurances), offers, surveys ||Pending ||€1.50 if register here |
|Extra Euro ||Read mails, click banners, shopping cashback, shopping deals, compare (GWL, data, internet, tv, insurances), offers, surveys ||Pending ||€1.25 if register here |
|Gekken Goud ||Read mails, click banners, shopping cashback, shopping deals, compare (GWL, data, internet, tv, insurances), offers, surveys ||Pending ||€1.00 if register here |
|Dutch Euro ||Read mails, click banners, shopping cashback, shopping deals, compare (GWL, data, internet, tv, insurances), offers, surveys ||Pending ||€1.50 if register here |
|Nu Cash ||Read mails, click banners, shopping cashback, shopping deals, compare (GWL, data, internet, tv, insurances), offers, surveys ||Pending ||€1.00 if register |
|Snel Euro ||Read mails, click banners, shopping cashback, shopping deals, compare (GWL, data, internet, tv, insurances), offers, surveys ||Pending ||€1.00 if register here |
|Cash Hier ||Read mails, click banners, shopping cashback, shopping deals, compare (GWL, data, internet, tv, insurances), offers, surveys ||Pending ||€1.50 if register here |
|Betaalde Mails ||Read mails, click banners, shopping cashback, shopping deals, compare (GWL, data, internet, tv, insurances), offers, surveys ||Pending ||€2.00 if register here |
|Goudmails ||Read mails, click banners, shopping cashback, shopping deals, compare (GWL, data, internet, tv, insurances), offers, surveys ||Pending ||€1.00 if register here |
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The one-time sign-up bonus programs are still to be found here
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Although it’s not really about making money online, it’s still nice to save some money as well when shopping online.
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Other subs & resources
Med School: Why and why not Ateneo School of Medicine and Public Health (ASMPH) — an honest review
submitted by B9C2AF25DD to ADMU [link] [comments]
Hi! I have been sneaking around Reddit and Twitter for a few days now, and most threads that I saw are queries about comparing ASMPH to other med schools and seeing which one is “better”. In my personal and humble opinion, I would like to believe that there is no “best med school”; rather, I’d like to think that there is a “best med school for you”. This means that each medical school does things in very different and distinct ways, and it might be up to you if these distinctions or how they run the school would be preferential to you.
So in light of this, I’d like to share the pros and cons of what it means to be an ASMPH student. Just to be clear: 1) I am an ASMPH graduate and a medical doctor, 2) I think fondly of my time in school, 3) I am not paid to promote ASMPH in any way, and 4) there are some things in the school that I do not like (compared at least to the other posts that I saw which zealously ”defend” the school lol). I will be brutally honest and sincere about my review, so my advance apologies to readers who will find some comments “radical”. I made this thread with my own efforts to dispel (more of KILL) misperceptions hounding my school for a long time: “being babied”, “spoiled”, ”hindi naman magaling sa clinicals”
, and etc.
To clarify, I am using my own experiences from my time as a student, and as this thread will age, some of the things written here might not be true anymore the older this gets (hence, future ASMPH students are welcome to contribute their experiences by commenting below!).
Why ASMPH? (PROS) Strong helping culture
Traditionally, medical schools emphasize the virtues of “excellence” that got misinterpreted (by some weird reason) into the lines of the Machiavellian principle: “Only the strongest will survive”. Hence, you may hear the usual med school horror stories of “fierce competition”, ”I will fail you all”, and “do it all by yourself”. I am glad that I have not encountered these horrors, because the school has designed a system which cultivates helping each other thrive. There is the mentorship program, in which doctor-mentors help students identify their strengths and weaknesses in their medical training, and work on it. The “Pugad Agila” organization is there to support not just the board takers who are preparing for their board exams, but the students themselves in preparing for major examinations. Believe it or not, people in the school are seemingly ”transformed” to help one another: in my time, all the med students who are PTs (physical therapists) made extra review classes for Anatomy, the nurses bonded together to create mini modules for Physical Exam, the Med techs will teach extra classes of Pathology and Microbiology, and the RPharma will give classes of Pharmacology to students for free. The ones which had rigorous backgrounds of Epidemiology will offer classes to students who are not exposed to the Public Health Sciences concepts. Even the registered (bio)chemists will lecture Biochem and try as best as they can to make the concepts more understandable and student-friendly! The older generations of ASMPH students also generously would “pass on” their lecture transcripts of years’ worth of lectures to the new generations of students who will come in, and no one is spared from this generosity (compared to other med schools which are preferential, let us say, to their frat or sorority members). This culture of helping each other out regardless of anything and everything, I think, is the greatest pro that ASMPH has to offer, and I think that so far, no other med school has emphasized this as their core strength (others would emphasize a “long tradition of excellence”, “reputation”, etc). I strongly think that this culture of helping, togetherness, and unity is what is needed in our health organizations especially in the Philippines, which by far are obviously swamped by partisan politicking, “power-tripping”, and blame-throwing — a culture which MIGHT have origins from the subcultures cultivated in traditional med schools.
I also have to add here that some students who do not perform well/score low in examinations are treated not with rejection (compared I think to other med schools who are more than happy to kick out underperforming students), but with extra support from the admin and the student body. The school recognizes the value of its students and not just based on their performance or grades alone. Review classes held by better-performing students are held for free in light of removal exam weeks for students who needed them. This however does not mean that the school would deliberately lower its standards by making the exams easier for students to pass. However, the school recognizes that there are many factors that determine a student’s ability to perform well in examinations (e.g. mental health, financial issues, others), and it does try to strive in eliminating negative factors that hinder a student from performing well academically. Rigorous Academic Curriculum in Basic + Clinical Sciences AND Working Feedback Mechanism
I have to say that the curriculum presented by the school is very rigorous in structure and in application, and it is very flexible and adaptive. Each module has been integrated into Systems, which really facilitates relatively easier learning since you can already apply your concepts from Anatomy to Physiology, or Pharmacology to Pathology (because the subjects are grouped together in a systems fashion). Aside from the weekly major exams (more or less), there are other avenues of learning as well like the Student Group Discussions (SGDs), where students are given a case to analyze and discuss, and the (in)famous Team Based Learning (TBLs), in which the students are given multiple extra readings from various CPGs and resources on top of the lectures, then solve a case right in front of the preceptor and take quizzes. Each subject is taught by different professors who are experts in their own fields, and more often than not, no single professor handles more than one lecture per module, which makes examinations more challenging (since no patterns of how questions are asked and what questions are asked can be established), hence making this a very effective ground of ensuring that the curriculum is rigorous in itself. However, others argue that this might disrupt the flow of repeating information in a spaced out fashion (which is necessary for true retention btw), and perhaps lumping related information into one module will deplete opportunities for certain information to be repeated in shorter periods, making it harder to remember in a long-term manner (ex: lumping Biochem altogether in the first part of First year Med will make it harder for the Atenean Board Taker (5th year Med) to recall Biochem concepts because these are not frequently revisited due to the Modular Set-up).
In the Clinical Sciences (Clerkship and Internship), there were some hits and misses in the training at least in my time. But overall, I think that it was great that we were exposed to both the Private and Public Health institutions, because both function differently. In the private setting, we were able to learn ideal management (since our patients do not have financial constraints) and observe topnotch, highly-respected physicians on how they practice their bedside manners and deal with cases involving with very high profile patients. Contrary to popular belief that students are not allowed to handle patients in private hospital settings, we actually do handle a LOT (the school’s partner hospital hosts the LARGEST amount of patients seen nationwide in the ER setting, private hospital-wise) and do it first-hand (especially in the Emergency Room and in the Internal Medicine Wards). In the public hospital setting, we are also first-line in terms of dealing with patients (e.g. history-taking, clinical skills, IV insertions, Foley insertions, ECG interpretation, delivering babies and suturing perineums). On top of these responsibilities and shadowing physicians, we are required to meet with selected faculty and staff and present case discussions on a regular basis in order to reinforce our learning. The beauty of being exposed on both private and public fields, however, is when you are forced to innovate your knowledge from the private setting and adjust it to the public health management, or when you bring your adeptness in your clinical skills acquired from the public health arena to the private health institution. In a way, both health systems benefit from your respective exposures, and you gain a holistic insight on how to deal with patients ranging from the richest of the rich to the poorest of the poor.
Furthermore, we were tasked to assist our residents and consultants to help in accomplishing numerous paperwork properly (tons and tons of them!), the basic framework and the most important cornerstone of hospital practice, for without it (or it being deficient or substandard), the practice of the consultant, the resident, and subsequently the medical student, will be highly endangered (read: medical lawsuits).
The feedback mechanism, despite it being taxing and hassle for most students, is absolutely necessary for the curriculum to be improved. In my batch at least, we were able to kick out (seriously) profs we felt that were not lecturing well enough, which I think is something that other med schools do not have. We also had our share of bad doctor-profs who just read from their lecture slides and (worse) copy some of their slides from online lectures — but the feedback mechanism successfully weeded them out, which (I hope) encourages most of our profs to make sure that their lectures are good (and worth the tuition we paid). Insanely supportive Faculty
The core faculty of the school, despite being heavily decorated (eg. presidents of their affiliate specialties, numerous recognitions and awards), are very supportive of the student body, and are OPEN to subjective criticism and feedback, which I think is not that present in other med schools (MDs from other med schools are more than welcome to disagree!). I remember this incident wherein our batch decided to write a letter and express our negative sentiments towards a certain module (will not say what because this will provide a clue to which batch I belong to haha), and instead of venting their ire to the students, they proposed a meeting where we can discuss our grievances and suggestions without any fear of any forms of retaliation. Another incident would be when a classmate of mine proposed a change of dress code for graduation wherein students should be allowed to wear whatever they are comfortable with as long as it is decent (i.e. not limiting women’s clothing to dresses), which was supported by the administration. I have not heard of such degree of freedom in any other med school, which is why I laud our faculty for their efforts to be open and inclusive.
Why NOT ASMPH? (CONS) No Labor Payment (at all) regardless of Hospital Setting
Whereas other interns earn (albeit minimally but still) allowances or stipends, ASMPH interns do NOT earn anything despite doing labor-intensive work inside the hospital. The partner institutions tend to justify and rationalize this treatment as “deserving“ for trainees (e.g. not just for medical students but for residents and fellows as well, who receive bare minimal salaries in the private setting) because the skills and clinical acumen that will be gained in training is deemed to be “sufficient compensation”, but I beg to differ and disagree. The amount of time and labor spent by medical trainees (regardless of being a medical student or a fellow) inside the hospital SHOULD be reflective on the amount of compensation (or hazard pay) that the hospital administration should give, since it is but fair and just labor.
I would argue that hospitals, especially ASMPH’s partner institution, The Medical City (TMC), have the capacity to subsidize its trainees well because a) most of them are tertiary, profitable, top-earning hospitals in the country, b) Medical trainees run the hospital and make it alive, sacrificing more and doing more than the consultants, wherein some (not all, to be fair) usually just claim their slice of the pie, and c) Medical trainees are solely responsible for managing health data of all patients, which should ideally be managed by everyone involved in the set-up. To add salt to these wounds, an intern (medical trainee) from a hospital abroad who does only 8 hour shifts earns at least $170 (est PhP 8,000) PER DAY
) compared to an ASMPH intern who earns NOTHING
in 24 hour shifts, and subsequently compared to an average Philippine Medical Intern who earns PhP 5,000 - 7,000 allowance PER MONTH.
Older MDs would dismiss this and might call this as “demanding” and “typical of millenial mentality”; I would call this as it is and would like to request for some form of justice. Most hospital administrators, or I daresay the investors of healthcare system who are mostly businessmen and are non healthcare professionals, are more than willing to opportunistically abuse the willingness of medical trainees (not just doctors, but nurses, midwives, etc.) to improve their training with minimal or no compensation, because this is what is tagged as “most profitable” or “minimal cost” for most companies in a business perspective. Others would argue that ”the time of the young doctors to earn and reap their rewards will come when they become consultants”, but I will ask: what if that time will never come? I think of all the medical trainees who valiantly suffered and died in the battlefield because of COVID-19 — their supposed promised reaping of reward, even hazard pay, never came.
However, I would like to point out that this issue does not concern ASMPH solely, but involves the partner institutions in which it is affiliated. Furthermore, this problem of labor exploitation
is not exclusive to ASMPH’s partner institution (although I would argue that we feel it more since we technically receive nothing — MDs from St. Luke’s please help me out), but rampant in hospitals that belong to the Philippine Health Care system in general. Note: I would have inserted exorbitant tuition fees here, but it would not have contributed that much significantly to the discussion since all non-state sponsored medical schools have more or less the same tuition fees. The only difference is that ASMPH still pays tuition during its Internship year (along with St. Luke’s), partly because of the Professors that still give lectures and examine case presentations, and for the Boards Review (hence the reason why Ateneans have their own exclusive section for the PLE Boards Review Season — which is honestly a big, big Pro) MBA: Friend or Foe?
Most students from other universities would comment that the MBA component was added in the spirit of “profitability” and learning more refined ways on how to earn more — and was tagged and branded as counterintuitive to the nobility that a medical doctor is supposed to possess (I am looking at you, selected students from UP 🙃). However, I would like to clarify that the MBA was crafted in order for us future physicians to be adept in managing health systems and organizations
, which would undeniably involve financial management (eg. how would you manage a hospital’s finances and allot budget to medical equipment?), strategic management (eg. given the COVID-19 situation, how will your outpatient clinic sustain operations in the next 5 months?), and marketing management (eg. given that everyone is scared to go outside their homes, how would you market your hospital to be safe from COVID-19?). In an ideal set-up, these concepts and exercises should guide the med student thoroughly on how to apply all of these in the medical setting.
The main con of the MBA program is that most of its professors (except for maybe two, because both are physicians and MBA holders) and subsequently, their classes, lack exposure in the Medical setting (i.e. Hospital Administration, OPD management, and Public Health Systems Management), and more often than not, most examples that they could provide involve fields other than medicine (eg. banking, economics, construction, advertising). I see this as a con mainly because despite having benefits of seeing how management works on a different lens (hence making you more interdisciplinary in a way), I think that practicing these concepts in the medical field at least in the classroom setting and learning these from someone who is equally adept in both medicine and management would enrich the knowledge and appreciation of how intertwined both of these fields are as a holder of a dual MD-MBA degree, and not a haphazardly constructed, disjointed one. Furthermore, there are concepts in MBA which makes sense in a corporate setting but might be unethical or unacceptable in the realm of Health (eg. sacrificing quality of health care access for patients in order to invest less assets and accumulate more profit). Therefore, it would be up to the student to apply these concepts on his/her own. Thankfully, students may have the opportunity to apply all of these concepts and skills once they make their Final Strategic Management Thesis Paper, because you may opt to select any field you like to study on. In my case, I was lucky to have gotten a hospital as my focus-subject, therefore I managed to learn about Hospital systems and management on top of the MBA concepts that I learned. Hopefully, with new batches of MD-MBAs that are being produced, this con could be changed by the school in due time.
A definite con during my time (which was thankfully changed, thanks to feedback!) was having MBA classes despite being from hospital duty (which meant no sleep but we still had to endure classes) — that was one of the most unproductive classes of my life and I never wanted to go through any of that ever again (I still passed the subject, but I really never gauged if I learned well). Public Health: Lacking or Sufficient?
This section might be of great concern to those who are looking forward to exploring ASMPH as an arena for expanding their Public Health skills (hello, Health Sci majors!). At this point, I need to disclose that I was a Health Sciences Major myself who had a decent fluency in Public Health (Basic Epidemiology and Global Health) prior to entering ASMPH, and I know some classmates of mine back in college (especially those who took Health and Developmental Studies) who looked forward in going to ASMPH for more advanced public health courses, only to find themselves disappointed as they went through the curriculum. Some of them eventually quit and went on to pursue Masters in Epidemiology or in Global Health elsewhere. Hence, some students in undergrad might hear swirling hearsay that ASMPH ”lacks the Public Health component or aspect”. This is perhaps mainly due to the fact that most of the lessons and discourse on Public Health in ASMPH, at least when I experienced it, were quite on the basic level — a reiteration of the courses we already went through in college as HSc majors. To be fair to the school, these kinds of discourse and topics are not experienced or tackled by people with other Bachelor degrees (eg. BS Psychology, BS Biology, etc.), and hence a repeat of these courses in Med school is deemed necessary to even out the disparity of knowledge among its students. But it would be safe to say that as of this writing (since no announcements have been made yet anyway), ASMPH does NOT offer courses that cater to advanced branches of Public Health such as Advanced Epidemiology (which would involve crazy mathematics such as those being used in monitoring the COVID-19 pandemic), Global Health Surveillance, Global Health Politics, and etc. A query was made about this (hence an open forum), and the reason why this happened is because the school does not have the faculty or the experts to teach the said subjects (so far).
However, this does NOT mean that ASMPH discounts Public Health. The school’s curriculum still satisfies the minimum requirements of what a medical doctor needs to know regarding Public Health (eg. Basic Epidemiology and Statistics, Health Awareness and Communication), and the main thesis paper of ASMPH students during their second and third year has Public Health in its core. The school also established the ASMPH Public Health Council, which is an org that engages Public Health discourse in the school and invites lecturers and key experts to discuss socially relevant Public Health issues. The CEIP program, which is a specialized program designed for medical students interested in managing health in a community setting, was established in hopes of strengthening the Public Health core of the school. However, the need (or should I say, demand) for advanced branches of Public Health subjects still remains, and this is something that the school needs to work on. Conclusion
So to sum it all up, ASMPH is more or less a good medical school with supportive admin and staff, ”No Atenean Left Behind” culture and conducive learning environment, and a rigorous training program for future medical doctors. Despite its non-compensatory internship and partly context-devoid and disjointed MD-MBA curriculum, its openness for improvement thanks to its working feedback mechanism and its ability to provide a holistic overview of private and public health sectors would definitely give a nice edge to its students and to the future batches of Atenean doctors to come. With that, A M D G *mic drop\
P.S. Comments, discussions, and queries are welcome in the Comments Section below. :)
How I Pull 3k+ Monthly As A Nomad Selling Other People's Fiverr Services...
submitted by ImportantAbalone3 to digitalnomad [link] [comments]
So like a year ago, I lost my remote job whilst traveling.
The SaaS company I'd been doing customer support for closed down (Death Clock)...
(Incomparable to COVID today for some people, but a difficult period for me nonetheless...)
So, I needed to make some money quickly to pay the bills...
One problem though – no sell-able skills nor any sell-able product nor am I one of those web entrepreneurs that can make 10+ figures from a laptop.
I thought about testing Drop Shipping but then a better idea struck me...
Maybe I can sell other people’s services?
I noticed that there are literally hundreds of thousands of talented freelancers selling their skills on freelance platforms like Fiverr, Upwork & PPH.
Plus they are all looking for freelance work...
So, why not get clients for the service they offer and outsource the work to them?
I didn't know it at the time, but I was stepping into service arbitrage, hence what you see others call Drop Servicing today...
Here’s how it worked for me (if you want to replicate...)
First, you find in-demand services that freelancers are already offering at low prices on freelancing websites.
You then market their services to businesses that need it.
Once you get the sale, you hire the freelancers to deliver the work for you.
Through-out delivery you act as a bridge between the freelancer & the service buyer.
You make your money by quoting a higher price to your clients than what your freelancers quote you and pocket the price difference as your profit. -MARK UP :)-
It can be considered the brother of dropshipping.
The sister of the agency model.
You name it...
The main difference is that you are outsourcing the work to other freelancers instead of doing the work yourself.
Important to also note that many agencies are already doing this due to unpredictable deal flows and their reluctance to expand in house capabilities with all the long term contracts included.
Step 1: Find a profitable service to offer to the right niche.
Most people seem to think that if you want to succeed in your business, you need to come up with a business idea that no one has ever thought of before.
The key to starting a successful service arbitrage/ Drop Service business is to identify a service that is already trending (through Google Trends & other keyword volume tools) and pair it up with an industry (niche) that reciprocates well with your offer.
The reason we're niching down is to move away from competition/market oversaturation, which is absolutely essential considering the low entry barriers for ANY online business!
Step 2: Find Clients/TEST.
Once you have decided what service you want to offer for your service arbitrage/drop service business, it’s time to get clients/test your service x niche hypothesis.
Two ways of doing that:
- Automated Lead Generation
- Paid Advertising Campaigns
The method I had working best for me (right at the beginning) was automated Lead Generation through tools like Phantombuster & We-connect. They allowed for an automated outreach across Linkedin & Facebook at an extremely low price (sub $100/month)
Step 3: Double Down (Scale) / Retest.
Once you've identified your service line and niche, it's time to double the F%$* down on it and scale it beyond the side hustle capacity. (if you intend to, of course)
Should your initial test fail, however, it's then advisable to get back to the drawing board and retest either by changing the service, the niche, the price point, or whatever other variables you see necessary.
Up to this point, it's been working quite well for me with Copywriting services. (won't state my niche as there's already enough competition as is.)
THIS WILL MAKE OR BREAK YOU: Most important thing is to pre-vet the providers to make sure that you're working with competent freelancers that can meet the requirements.
Hope this helped)
Feel free to ask any questions below.
----------------------- As demanded in the comments section below. *Not affiliated with anything. Top Resource to learn more regarding service arbitrage is this group I am part of: https://chat.whatsapp.com/DwnUvoW9afV4v55rwOvBHg
We basically discuss, network and reteach this stuff to each other for free.
How I got from first stream to affiliate in the first month - I hope this helps you, too. (I spent a lot of time on this, here’s hoping it doesn’t get lost in new)
Hi friends, submitted by DrWattsTV to Twitch [link] [comments]
I want to first say that this isn’t a scheme or magical program to make Twitch growth “easy.” It also isn’t an effort to get you to subscribe or donate to my channel. The sole purpose of writing this is to attempt to provide all of the information and strategy I’ve used to date in a single, concise and digestible post -- something I wish I had on day one. As such, everything I have to share is below and there’s no link to bring you anywhere else. For those of you that I’ve talked with about this (friends, followers and subs) and those of you I don’t know, I really hope it helps!
Just over five weeks into streaming and I feel very fortunate to say that I reached affiliate status only a few days after the one-month mark. I’ve got 83 followers (only four of whom are people I personally know), 10 organic subscribers and nearly 1,000 views. No programs, No follow for follows, No boosts, No bot viewers/follows, etc. -- No BS. This past week, I averaged around 8 viewers, with some times higher and others lower.
This isn’t a brag. This is to say that there are things that I’ve learned in the past month, read from various resources, and watched over the course of countless youtube videos, that have propelled my stream forward much faster than I ever would’ve anticipated. Some growth strategies you’ll read about from only six months ago may no longer work due to the saturated nature of Twitch, while others may have been developed years ago and still work to this day. Perhaps to you, my numbers are quite low, or maybe you’ve been on your twitch journey for months, still seeking affiliate status but don’t quite know where to go next. Either way, I hope I can offer something to help you below.
Introductions aside, here are the points I’ve found most critical thus far in no particular order;
CAM - It seems to be the consensus among larger streamers and content creators that you absolutely need to have a cam if you want your channel to get anywhere. I completely agree with this sentiment. You are the focal point of your stream. Without a cam, your viewers are essentially watching gameplay footage with commentary here and there which can just as easily be done elsewhere. If you don’t have a cam and can’t afford one, that’s okay! You can actually use your phone as a cam and it’s much easier than you think it would be. Just google “EpocCam.” In my opinion, the app made it fairly self explanatory to set up. There’s a free version of the app and a paid version for something like eight dollars to get rid of the ads. It’s well worth the eight dollars, because the ads make it a frustration and you’ll already have plenty of those elsewhere when setting up your stream for the first time. P.S. I’m not endorsed or sponsored by this company -- If you’ve got a more efficient/inexpensive way to get a cam, take it!
PERSONALITY - Let the you who is you shine through. I just made that up. It’s 4:00AM. In all sincerity, this will likely be the most critical element of your channel. I have a theory on the success of this point which comes from a personal favorite streamer; the two-time himself, DrDisrespect. Doc clearly plays a well-developed character, but it comes across genuine. This gave me the impression of embellishing who he really is. Is Guy Beahm (Doc’s real name) actually an 80’s super villain, destroying anyone and anything in his path from behind the wheel of his red 1990 Lambo? No. BUT is he a guy who’s into the 80’s aesthetic, rages at games, and is a little overly competitive? Probably!
This got me thinking about the idea of taking your own personality and embellishing the bits which make you, YOU. I’ll give you an example. I’m a Zen Buddhist. I’m obsessed with Eastern philosophy and practices of Zen, presence and meditation are a significant part of my life. Therefore, on stream, I take these components and make them the focal point. If you ever watch me on stream, you’ll notice that in moments of absolute chaos and high tensions on screen, I remain almost comically calm and poke fun at the intensity of otherwise high-stress situations. I don’t tilt in moments that might frustrate others and will instead flip situations like these around into thoughts and questions about why we might feel that way. Even when I have engagements with toxic players, you’ll see that rather than engaging them with the reciprocal toxicity they’re looking for, I might say something like “Aw, friend, what happened today? It’s okay, you can tell me about it.” Not sarcastically, but in a genuine way! It’s fun to see if we can take the toxicity out of a teammate, BUT there is one more component to my stream which I would consider most significant. This leads us to our next point.
PASSION/REASON FOR STREAMING - Most people will tell you if you’re in it for the money, get out. I’ve read this sentence a million times. My feeling is that it’s not quite that simple. It’s perfectly okay to approach streaming with the goal of making it your full time job -- That’s exactly what I’m doing! HOWEVER, Consider a person who wants to be a rockstar, but has never written a note of music. Or held a guitar. Or sang outside their shower. They want to be a rockstar for the fame, money, etc. but they’ve got no passion for the art itself. I think we both know it’s very unlikely they’ll get anywhere at all. The same is true of streaming. There’s a point where passion and effort coincide with return. You do it because you love it, but you can’t put everything into it without it becoming your livelihood. You also can’t make it your livelihood without putting everything into it.
Perhaps your passion is the game itself and the will to share it. You want to be a Radiant rank Valorant player, teaming up with Shroud and Summit to play against pros while your fans watch and spam your chat with PogChamps and KEKWs. That’s fantastic and that passion will take you far. There are plenty of passions that can fuel your drive to put in the work when the odds are against you!
When I watched my first Twitch stream, the first thing that struck me was the way that the streamer was able to engage with so many people in chat, while they were simultaneously engaging one another. A more specific point that took my interest was that it was all, for the most part, anonymous. I immediately had the thought that this would be a great platform for people to have a place to get things off their chest. Almost like the next level of jotting frustrations into a diary -- only here, others can see, relate to, and even respond to the things you write in real-time. Even further, what if there were a streamer who, while delivering satisfying one-shot sniper content, could calmly talk over the chaos and offer perspective on the topic for that person and anyone else in chat going through the same sort of difficulties. For me, the passion is the potential to help people who are experiencing anxiety, depression, etc. with the same principals which helped me through these issues while creating a community where my viewers can offer the same for one another, if they choose to. That was the beginning of DrWatts.
UNIQUENESS - This should act as a sort of *bonus point* to the two above points. In a competitive game environment, it should be a given that you are at least decent at your game. It’s unlikely you’d be streaming it otherwise. Even if you’re great at it, it can only play to your advantage to push the aspect of your skill and offer something that few other channels can. While this can mean nearly anything, I’ll share with you the example of what I believe makes my on-screen content unique.
I predominantly stream VALORANT with regular switches to COD Warzone sprinkled between. In Warzone, I solo queue into Trios and use only the Kar98k, regardless of range, with success for the most part. In VALORANT however, it gets a little more elaborate. Essentially, I developed a stream “mini-game” within VALORANT wherein I only use the Marshal scout weapon. Throughout a match, certain things can happen which will force changes to my loadout. Additionally, I’ve added interesting and fun modifiers that chat can activate with channel points to make this “mini-game” more challenging or slightly easier on me. It’s a fun way to keep the gameplay fresh and interesting while keeping chat engaged with the gameplay. You can see the “DrWatts unrated VALORANT rules” in the about section on my channel if you’d like to see this in action. Perhaps it’ll give you some ideas!
OVERLAY - While it isn’t as essential as having the cam feed itself, it is still a critical component in my opinion. Have you ever been on twitch, perhaps looking at a lesser watched game, and decided to click on one of the handful of streamers playing it? Which did you click? I clicked the one with the best looking overlay in that tiny thumbnail box. Why? Because, as a viewer, It says something to me about “They put work into this” - “They care about the quality of their stream” - “They probably know the ropes and are NOT NEW AT THIS” -- even if we are ;). There’s a few ways to approach this hurdle, some more costly than others. You can try to take on making your own overlay (more on this later*), purchase a premium pre-made overlay, or pay someone to custom make one for your channel. While the latter is ideal, I think most of us at the beginning will want to begin with a premium pre-made overlay. For around 30 bucks, you’ll have your stream looking, for the most part, pretty professional.
SCHEDULE AND CONSISTENCY - It is important to have a consistent and identifiable schedule. Your viewers need to know when and where to find you! Try out different schedules as early as possible and find one that works for you. Once you’ve found what works for you and your lifestyle, stick with it as closely as you can. If you want for streaming to become your job, you’ve got to treat it like one! If you’re going to be late or need to change the time of a stream, handle it the same way you would with any other job. Do what you can to let your audience know and try as much as you can to not make a habit of it. Life happens and there isn’t anything we can do about that, but the more consistent you can be, the better!
An important note on this point: Sometimes you need to take a day off and I’d never make a case to prioritize your stream over your mental or physical health. Holding yourself accountable for your schedule is important to your success on Twitch, but nothing is more important than your health, friends.
PLAYING WITH GROUPS - I have mixed feelings on this point. You are the focal point, don’t forget that. It’s great to play with other streamers and friends, but I’d recommend limiting this to a section of your stream, rather than making it an expectation or identifier of your channel. Use it as an enhancement to what you’ve already got to offer, not as a crutch if you aren’t quite feeling confident solo yet. It’s an excellent opportunity to practice engaging your viewers and --if we’re being honest-- talking to yourself! Even when there’s no one to engage with, the lurkers in your chat won’t lurk for long if you’re sitting quietly playing the game. It is absolutely critical that you can stand on your own two feet, so don’t let playing with others inhibit your ability to do so!
BRANDING - This may seem like a point that “doesn’t matter til you’re big.” Remember when I said if you want it to be your job, you’ve got to treat it like a job? Your channel is your business and unless you treat it as such, it will be a failing business. Take that personality you developed and visualize it into a logo. Maybe you know photoshop, or maybe you get a friend to draw it for you. Maybe you make it in MS paint (I hope not). You really just need something that is identifiable as YOU. Once you’ve got it, put it everywhere. Everywhere. Twitch, Instagram, Twitter, YouTube, Reddit, Steam, Discord, Facebook. It will never hurt you to secure your brand on every platform even if you aren’t perpetually posting to each and every one!
If you guys would like to see a follow up post involving the social media marketing stuff I mentioned earlier, this would be another point that I would likely expand on as well.
KNOW WHAT YOU’RE GETTING YOURSELF INTO - This point isn’t to scare you. It’s to encourage you because YOU CAN undoubtedly do this. Further, this is more of a point for those who favor the densely saturated, top played games (Valorant, Warzone, Overwatch, League of Legends, etc.) This is the category that I fall into. You’ll do much more work off-stream than you do on-stream. From social media marketing to a constant influx of content creation, there’s a lot of work to be done. In games like these, you will never see organic growth via Twitch alone. It’s not because you’re not working hard and it’s not because you’re not amazing -- you definitely are. It’s because with only a few viewers, your channel will be buried by 70 pages worth of others trying to do exactly what you’re doing, leaving your only option for discoverability elsewhere -- at least at the beginning. If anyone is interested to see how I’ve approached these aspects of my stream, I’ll gladly do an additional post to cover them (Social media scheduling apps, content curation and editing, etc.)
BUYING FOLLOWERS / FOLLOW FOR FOLLOW / LURK FOR LURK / ETC. - Don’t do this. Just don’t. This is an absolute trap and serves no benefit to your channel. If you meet another streamer along the way and you mutually enjoy each others’ content, that’s awesome (This will happen!), but don’t follow each other simply for the number -- it helps neither of you. There are countless reasons for this being the case and I’ll gladly talk about it with you in a PM or even on stream, but suffice to say there are too many reasons to list why this does not benefit you, nor the people exchanging with you.
MODS - For the obvious reasons, they’re important. You never know when the bots will show up in chat or, worse, when little Timmy is having a bad day and wants to let it out via profanity spam in your chat. Unlucky. Have a close friend or two to help you with this at the start if/when they’re available.
DON’T BE DISCOURAGED - Kudos to you if you’re still reading. I’d definitely wager that you’re committed to this and this point may be moot for you, but still I feel that it’s an important one to address. Developing growth on a streaming platform is hard, that’s for sure. But it’s not impossible and we’re all capable so long as we maintain our commitment to the passions we identified earlier. I have a life experience which taught a particular lesson and still to this day, it’s the most valuable lesson I’ve ever learned. I’d be glad to share that story with anyone who is interested, but it’s applicable to most low-odd gambles and goes something like this:
Every time you get that sensation of “this isn’t working, I want to quit,” so are a 1000 other channels. When those moments happen, YOU are going to be the one to say “No, I’m going to keep going.” Even after a seven hour stream with only 2 viewers. With no willingness to give up, you’ve already differentiated yourself from 50% of channels. THOSE DAYS WITH 3 VIEWERS WILL STILL HAPPEN, I HAVE THOSE DAYS TOO -- Even your most loyal followership will still have a life outside of twitch. Keep that in your mind and don’t allow those discouraging thoughts in. Continue on the same as you would if there were 10, 100, or 1,000 people in chat. One day, friends :)
++ BONUS POINTS - This point is not at all essential, but is more of an ‘above and beyond’ that’ll benefit you along the way. During the course of my Twitch journey thus far, I’ve take it upon myself to learn Adobe Photoshop, Premier Pro and After Effects. I’m by no means a master of any of these programs, but I understand how to use each to a point where I’ve developed my own logo from scratch, made emotes, animated my logo, created a stream commercial and more. As I said, this is by no means essential, but if you should decide to take this point on, It’ll stand to benefit you going forward as it has for me.
Well, friends, we made it. I appreciate you taking the time to read this post and genuinely hope that you found at least a point or two which will help you along your journey through Twitch and beyond. As I said in the beginning, I’m not looking for any kind of return from this post, but feel free to stop by my channel if you’d like to see how I apply all of the points above! I’d be happy to further elaborate on any of the above on stream as well! I have followers that watch regularly who are interested in a lot of the same and enjoy stream discussions.
Let me know in the comments if this helps any of you achieve affiliate status! Thoughts and criticisms are always welcomed as well :)
Best of luck in your Twitch journeys, friends.
Our own step-by-step startup/project launch checklist
submitted by DrJigsaw to startups [link] [comments]
Hey guys! So my co-founder and I launched several projects/businesses over the past 2 years (incl. our marketing agency, local tour agency, and a bunch of other stuff). We usually go through the exact same process for every project launch, so we decided to turn it into a checklist, both for ourselves & the internet people on Reddit.
You can check out the complete checklist here
, and here's a Reddit-format-friendly post:
Step #1 - Research Phase
Before you start planning your launch, you need to figure out your overall product and marketing strategy. Here’s what you need to think about:
- Create a list of competitors in your niche. Make a spreadsheet that includes:
- Competitor Name
- Pricing Options
- Key Features
- Define your product & business. Decide on the following:
- What’s your business model?
- What’s your pricing model?
- How many pricing tiers do you offer?
- Do you offer a free trial?
- Is your product freemium?
- Which key features are you going to focus on for launch?
- What’s your differentiator? How are you going to beat the existing products on the market?
- Spy on your competitors and figure out which marketing channels are getting them the best results.
- Content Marketing. Do they publish blog posts on a regular basis? Do they promote their content on social media? Do they get a lot of Facebook, Twitter, or LinkedIn shares?
- SEO. Do they have good rankings on Google with their blog posts? Do their landing pages rank on product search terms? You can check this by running their website through SEMrush or Ahrefs.
- Search Ads. Are they running ads on Google Search? You can check this by running their site through SEMrush.
- Facebook Ads. Are they running ads on Facebook? You can check this through Facebook Ad Library.
- Affiliate Marketing. Check their website footer to see if they have an affiliate page up. You can also do this through a simple search query: “site:[competitor website] affiliate program”
- Referral Marketing. You can usually find this in the footer. Check what kind of referral terms your competitors offer.
- Now, use everything you’ve learned so far and create a pitch deck if you’re planning on raising money, or a business plan if you’re not.
Step #2 - Slap Together a Website
Time to get things rolling. The next step is to create a website & lay the foundation for your marketing.
- Pick a domain name. Pro-tip, all the good “.com”s are taken. Go for something more creative like a .io, .xyz, or other TLD. We recommend using NameSilo for buying the actual domains, they don’t do price-gouging, unlike most providers.
- Buy hosting. We recommend using SiteGround - they have 99.99% server uptime, and their customer support is amazing.
- Pick an email marketing provider. It doesn’t particularly matter which one. We usually recommend MailChimp since it’s free for up to 2,000 subscribers.
- Create relevant social profiles. The key here is relevant. If you’re a B2B enterprise software company, you really don’t need an Instagram profile where you post selfies. Usually, most startups go for Facebook, LinkedIn, and Twitter.
- Create a landing page for your product. You’ll need to create a landing page that sells your product. In 99% of cases, we recommend using WordPress. It’s going to allow you to be a LOT leaner than having your tech team code your entire website from scratch.
- Create other essential web pages. E.g. about us, contact us, pricing page.
- Set up a payment processor. We’d recommend Stripe (the best option on the market) or PayPal (if you really have to).
- Set up Analytics. You can pick between Google Analytics, MixPanel, or other alternatives.
- Set up a business email. We recommend using G Suite. Dealing with your hosting provider’s email service will be a pain when scaling.
- Launch a blog. If you’re planning on using content marketing or SEO for your marketing (which, in 2020, most product companies do), you’ll need a blog.
Step #3 - Do Some Pre-Launch Marketing
If you have the extra time and resources, you can start marketing your product way before you’ve even launched. Usually, this involves:
- Add an email capture on your landing page
- Incentivize early adopters. Offer them something extra than just a “we’re going to email you once we launch!”
- Drive traffic. Usually, the best channels to use for pre-launch marketing are content marketing, SEO, and PR. More on each channel under “Ongoing Marketing” below.
Step #4 - Get Some Initial Traction
Once you have an MVP, you want to validate 2 things: that your product works, and that it can drive conversions (and hence, revenue). Here’s how to do it lean:
- If you did pre-launch marketing, launch an email to anyone that pre-signed for your product.
- Cold call your first 50 customers. The easiest way to get your first customers is to do some cold calling. After all, if you can’t sell your product on a one-on-one call, how will you sell it to strangers on the internet via text?
- Find leads on social media. Use Facebook, LinkedIn, or Twitter to find leads on social media and pitch them with a direct message.
- Run search ads. If you have a flexible budget, you can run search ads on direct intent keywords. E.g. if your product is a resume builder, you advertise on the keyword “resume builder.”
Step #5 - Prep For Launch
Every startup gets one “launch” in its lifetime. Here’s how to make sure you get it right:
- Create a Press Kit and put it up on your website. This is going to be helpful for journalists who want to write about your website.
- Gather a list of journalists that wrote about your competition. You’re going to email them during launch and ask for a feature. Use tools like Hunter.io or Clearbit Connect to find the journalist’s email addresses.
- Create a list of all your acquaintances that use ProductHunt (PH). You’ll want to ping them and ask for support once you launch on PH (more on this in the next step).
- Create a list of all your friends and acquaintances who might have connections to your target audience. You’ll reach out to them during launch.
Step #6 - LAUNCH!
Time to hit that big, shiny red button and LAUNCH!
- Reach out to all the journalists you listed in the last step and pitch your product. The PoV of the pitch should be “hey, you wrote about [competitor x]. We have a similar product, but here’s how ours stands out…”
- Launch on ProductHunt
- Reach out to all your friends and acquaintances we listed out in the last step, and ask for a share of your product landing page. For the best results, you should also give them the EXACT text they should use when sharing the page.
A SaaS wiki for developers
submitted by Nicksmavic to SaaS [link] [comments]
Since this is my first post here, hello SaaS
! My name is Nicolas 👋🏻
I've been learning a lot about SaaS in the past year, and I've collected a long list of resources, stories, links, and advice about this topic coming from the greatest minds in the game and people who've reached their goal of building a profitable SaaS by themselves.
Today I've decided to publish this document as an open GitHub repo
, "SaaS 4 Devs", and I hope someone in this community will find it useful. It would've been a godsend for me one year ago. What does it contain?
Here are some of the sections:
- The Building Process of Micro-SaaS (from Idea to Scaling)
- FAQs about SaaS
- Landing Page & Marketing resources
- Tools used by bootstrapped founders
- Best SaaS books
and a lot more.
Find it on Github: https://github.com/nicolas-racchi/SaaS4Devs
Disclaimer: This is 100% free. It's a public repo and I'm not monetizing it in any way. No affiliate links, referrals, tracking links, or sponsorships. This document wouldn't exist without the TON of free content I could find online.
If you're still reading this, please give me some feedback!
A Beginner’s Guide to Improving Your Lawn This Spring & Summer
-- PLEASE NOTE: While questions are very welcome in the comments, be sure to check the two part FAQ below this post as it gets into many of them! -- submitted by wino_tim to lawncare [link] [comments]
Three points of orientation: Make sure this guide pertains to you
. This guide was written for those who are growing cool season grasses. What does that mean? Well, there are all sorts of different grasses grown on home lawns but they can generally be split into two camps: cool season and warm season. Cool season grasses include fescue, bluegrass and rye, and are most often grown in the central to northern parts of the USA or in milder parts of southern California. If you live in one of these places, you very likely have cool season turf. Warm season grasses include bermuda, centipede, zoysia, St. Augustine and bahiagrass, and are most often grown in the south and southwestern parts of the country. The differences between cool season and warm season grasses are significant and just like you can’t cook a strip steak and a beef shank in the same way, this cool season plan is simply not going to work if you have warm season turf.
Have reasonable expectations
- If you are unsure what type of grass you have use this guide or the links in the sidebar to identify your turf.
. Sadly we have to begin with what for some of you will be a bitter pill to swallow: if your lawn is in really bad shape, following the steps in this guide is not going to take it from a “2” to a “10” by the end of the summer. The reason for this is simple: the time to renovate and truly transform cool season lawns is in late summer and early fall. The goal here is to make big, noticeable improvements and get you ready for fall when you can truly take your lawn to the next level. About me and about this guide
. I am a lawncare DIYer. Like many of you I bought a house and then had a realization that I had to take care of a lawn and had no idea what I was doing. This guide contains many of the lessons I learned in figuring things out. It also contains lessons learned from watching Allyn Hane (Lawn Care Nut
), Pete Denny - u/gciturf
), Matt Martin - u/thegrassfactor
(The Grass Factor
) and Ryan Knorr
, along with reading this sub and thelawnforum.com
and listening carefully to the golf course professionals I know. That said, all of the writing is my own though I owe a significant debt of gratitude to u/SirThomasFraterson
who generously read a draft of this guide and offered thoughtful suggestions and critique.
- Limitations. This is a free, generalized guide written for beginners. If you want more detail - and at a certain point you probably should - I’d suggest purchasing one of the Cool Season Guides written by either Allyn or Pete. These have far more depth than I could possibly provide in this format.
- Links + Recommendations. I have no affiliation with any lawncare supplier, retailer or educator. None of the links are affiliate links and I promise you I am making absolutely zero money with this post. I chose to recommend what I did either because I have used these products myself or someone I know and trust has. As with anything in the world, your mileage - both in terms of the products recommended and advice given - may vary.
Late Winter (aka Where to Begin):
This is where you start. While it is obviously intended for you to complete these steps in February or early March, if you have found this guide later in the season you still want to start here. Every other step will depend on these things being done.
Step #1 - Measure Your Lawn.
This step is not optional. If you don’t know how big your lawn is there is no way you can apply anything to it as you’ll have no idea how much to apply. There are online tools
you can use to get a rough idea of your yard’s size, but I have found they can be off by as much as two hundred square feet. My recommendation is to buy an appropriately sized tape measure
or measuring wheel
and actually walk your lawn. Unless you have a truly tiny yard, you’ll probably want to divide it up into different areas. To do this take your measurements and draw a small map of your property and identify your particular zones. Treat each area separately.
- An example - and one we will stick with throughout this post: You have a Front Yard measuring 2000 square feet, a Side Yard measuring 1000 square feet and a Backyard measuring 2000 square feet.
- Feel free to round off your numbers. If your side yard is actually 1009 square feet treating it as 1000 is not going to make a noticeable difference. Home lawns are not academic research centers.
Step #2 - Get a Soil Test.
Like the previous step, this is not optional. When you are ill and go to the doctor, he (or she) performs tests before he takes any action. He doesn't just cut you open or prescribe random medications hoping everything will work out. Before you add anything to your lawn or do any work to it, you have
to test your soil. You can do this at any point, I usually do mine in February. MySoil
is an easy, though very expensive source for soil testing. A much cheaper option is to use your County Extension Office
, which is staffed by state university employees focused on local agriculture and gardening issues. Find their site and then look around for soil testing; it’ll be there. (Once you find your office's website, it is worth bookmarking it. It will offer a lot of advice for lawncare that is particular to your state. Some of the advice might be considered conservative by the standards of many in this sub, but it is worth having, nonetheless).
- How exactly do you prepare a soil test? Here is a good video from Ryan Knorr on the subject. He is using Soil Savvy, another expensive option similar to MySoil, but the procedure will be similar for virtually any test.
- If you have the time and money and really want to dial things in, I highly recommend that you do a separate soil test for each area you established in Step #1.
Step #3 - Buy a good-quality mower, sprinkler setup, broadcast spreader, backpack or pump sprayer and a scale.
Lawncare is an equipment-driven hobby and there are tons of things you can buy but these five are are the essentials. Of course if you already have one of these items, only upgrade if you feel that your current equipment isn't doing the job.
- Mowers. The subject of lawnmowers could be a guide in and of itself. There is a nearly endless number of types, sub-types, brands, options and modifications to consider. However, what matters most is just two things: First, get the right size and type of mower for your property. Just as it would be insane to buy a tractor to mow a 500 square foot lawn in San Diego, it would be equally nuts to buy a manual reel mower to mow an acre in Pennsylvania. If you are concerned about power, focus more on your engine’s torque than anything else. Second, buy a mower that you actually enjoy using. If you are new to lawncare, find some family or friends with mowers and try theirs. It makes no sense to buy a mower hyped on YouTube only to have it sit around because you don’t like mowing with it.
- Sprinklers. Along with sunlight, water is one of your lawn’s most basic needs. If you already have an in-ground irrigation system or can afford to install one, this is unquestionably the best way to go. Otherwise you will want to purchase above-ground units and you’ll want to spend some time in the winter or early spring to figure out a system of hoses, sprinklers, and perhaps timers that works best for you. This video from Jake the Lawn Kid offers some ideas on a possible setup.
- Spreaders. Like mowers there are lots of brands to choose from here. And like mowers, what matters more than brand is getting a spreader correctly sized for your lawn. My personal recommendations: the Scotts Mini for smaller lawns (<4000 square feet) and this Echo spreader for medium to large lawns (4000-12000 square feet). Those with very large lawns may want to look into the Cadillac of spreaders from Lesco.
- Sprayers. MY 4 SONS makes my favorite backpack sprayer. Sprayers Plus makes my second favorite. Both will work great for small to medium sized lawns. Those with very small lawns or those on a tight budget should go with my favorite cheap hand-held pump sprayer from D.B. Smith. Those with very large lawns or those who might favor liquid applications of fertilizer could look into a walk-behind model.
- Scale. If you have a big lawn I suppose you can use the same scale you use to weigh yourself, but I prefer something a bit smaller and more accurate.
Step #4 - Fix your pH, if your soil test says you need to.
When you get your soil test back it is most likely going to indicate that you have too little of several things, and perhaps that you have too much of one or two. Ignore everything right now except for pH. This is crucial. If your pH is out of whack it is going to affect your grass' ability to make use of nutrients in your soil. If your pH is low you'll want to add lime; something like Pennington Fast Acting Lime
will work. Add it according to your soil test's recommendations and in the amounts specified on the product’s label using your broadcast spreader. If your pH is too high, you'll want to add sulphur. Southern Ag Pelletized Soil Acidifier
is a good product. You can apply lime or sulphur any time of the year that the ground is not frozen.
- How do you use your broadcast spreader to apply granular products? This video from Scotts provides a good introduction to the process. As the video shows, most products will have indications as to how you should set your spreader. If you are a beginner I’d suggest starting a notch or two lower - meaning that you are putting out less product. Get a feel for how quickly your spreader empties its bin. Also note how far your spreader throws. The spreader in the video, obviously a Scotts model, throws 5 feet in either direction, but your spreader may throw shorter or father. Remember, the goal is always a perfectly even application.
Step #5 - Aerate your lawn… but only if it is necessary.
Lawn aeration is the process of pulling soil cores out of the lawn in an effort to reduce soil compaction and allow air, water and nutrients to reach the root zone of your grass. Perhaps due to the strident marketing efforts of a couple large lawncare firms, beginners tend to think that they must aerate their lawns every spring and fall. This is not
true. You should only aerate your lawn in the spring if it needs it. How do you know if it needs it? Do the screwdriver test. Any day that the ground is not frozen, take a flat-head screwdriver and attempt to push it into the soil in several places in your lawn. The screwdriver should easily be able to sink into the ground. It it cannot, water your lawn lightly and try again. If it still cannot, you should consider aeration.
- Unless you have a friend who owns an aerator, doing a standard core aeration is going to require a trip to your local big box store. Realize that lawn aerators are bulky, heavy machines. Make sure your vehicle is big enough to hold one and consider renting ramps or, better, enlisting the help of a neighbor. Using a core aerator is a simple, if tiring task. This video from the Lawn Care Nut provides some helpful hints for first timers.
- Do not be tempted by aerating gadgets you may find on Amazon or similar sites. Any aerator with spikes will increase, not decrease, your soil’s compaction. Hand aerators are useful tools for getting in tight places a mechanical aerator can’t reach but attempting to aerate even a small lawn with one would take many hours and be almost impossibly exhausting.
- There are liquid aeration products on the market, most notably N-Ext Air8 and Simple Lawn Solutions Aerator Soil Conditioner. These claim to work by breaking molecular bonds in the soil. While initial reports seem positive, there is little academic research on these products, so the jury remains out.
Step #6 - Apply a Pre-Emergent Herbicide.
A pre-emergent herbicide is exactly what it sounds like: something you put down to prevent weeds from emerging. It differs from the more common post-emergent herbicides (discussed in Step #9) that attack weeds that have already sprouted. A pre-emergent won't prevent all weeds - or even most - but it will prevent one devastating one: crabgrass, and because it can do that it is an essential part of spring lawncare. The two main options for pre-emergents are Prodiamine and Dithiopyr. Both work well and both come in a dizzying array of formulations, both brand name and generic, liquid and granular, and mixed with fertilizer or without it. The differences matter to a certain extent - and if you are new and can’t decide, go with this easy to apply granular from Sunniland
- but what matters much more is getting one of them down at as close to the right time as possible. What is that right time? When your soil temperatures are approaching 55°F. How do you know when that is? Use this website
, going back to 2019 and clicking around looking at the 5 year averages for various spring dates. Doing this will give you a rough idea of the right time. As that time approaches, check the website daily. When soil temperatures are consistently around 52 or 53°F - according to the 24 hour average - go ahead and apply.
- I highly recommend doing what is commonly called a split-app. Read the label of whatever pre-emergent you buy, then put it down at half the recommended dose at the time I just discussed. Keep an eye on your soil temperatures and apply the second half when they are approaching 70°F, usually about three to four weeks later. Doing this will help you stay covered even if you get a very rainy early spring.
- Herbicides - both pre-emergents and post-emergents - are chemicals meant to kill plants. While they are generally quite safe for humans, it only makes sense to take reasonable precautions when applying them. The label of each product will recommend what protective gear you should wear when you apply it. At the very least I’d go with nitrile gloves, long sleeves, long pants, glasses and PVC boots.
Mid to Late Spring:
Step #7 - Throw down some fertilizer!
About two to three weeks after your first pre-emergent goes down you’ll want to apply fertilizer. This can get very complicated very quickly but I am going to try to keep it as simple as I can via the following sub-steps:
- Figure out how much nitrogen your lawn needs. Grass requires a lot of things, but chief among them when it comes to nutrients is nitrogen. What you want to do is apply between .75 pound and 1.5 pounds of nitrogen per thousand square feet of grass this spring in two split doses. Lean towards somewhere between .75 to 1 pound if you fertilized heavily last fall. Go heavier if you didn’t - particularly if you have never applied fertilizer to your lawn - or if your lawn was seeded or sodded in the latter half of last year. Do not exceed 1.5 pounds of nitrogen. More will not equal better in this context.
- Choose a fertilizer. Like lawn mowers, there are nearly endless options when it comes to fertilizer. The generalized nature of this post precludes an in-depth discussion of fertilizer brands. That said, if you are a true beginner, it is hard to go wrong with Milorganite. It is easy to apply and its iron content will give your lawn an enviable dark green color. Yes, there are cheaper fertilizers, better fertilizers, liquid fertilizers, etc. but Milo is a good place to start and available pretty much everywhere in the country.
- Check your soil test results before you buy fertilizer. Note your levels of phosphorus (P) and potassium (K). Many of you who are new to lawncare and dealing with unkept lawns will be low on these. If you are low on P you’ll want to use what is known as a “starter fertilizer,” something like this will do the trick. If you are low on K, I would stick with Milorganite - or whatever you chose - and do a supplemental application of potassium using this Sulphate of Potash from Southern Ag. (If your soil test shows you are high in either phosphorus or potassium, you’ll want to shop for a fertilizer that does not contain them. How to do that will be made clear below).
- Translate this “x pounds of nitrogen per thousand feet” (from sub-step #1) into actual pounds of fertilizer. To do this you’ll need to do some very simple, middle school-level math. Any fertilizer you buy will show its analysis on its label. The first number in the trio refers to the percentage of nitrogen in the fertilizer. (The second refers to phosphorus, the third to potassium). To get the “pounds on the ground,” use the following formula: the amount of nitrogen you want to apply ÷ the fertilizer’s nitrogen percentage in decimal form.
- A quick example to help make this clear: say you were using the fertilizer in the image linked to above - Milorganite - and you wanted to apply 1.25 pounds of nitrogen this spring. The label of this fertilizer tells you it is 6% nitrogen so you would punch 1.25 ÷ .06 into your calculator. Your answer: you would want to apply about 21 pounds of this fertilizer per thousand square feet of turf.
- Take this ‘x pounds fertilizer per thousand square feet’ information and apply it to the different areas of your property.
- Using Milorganite and the same 2000 square foot Front Yard, 2000 square foot Backyard and 1000 square foot Side Yard we used earlier, your numbers would look like:
- Front Yard: 42 pounds (21*2)
- Backyard: 42 pounds
- Side Yard: 21 pounds (21*1)
- You can use this information to figure out how many bags of fertilizer you need to buy. As your total amount of fertilizer is 105 pounds (42+42+21) and Milorganite comes in 32 pound bags, you’d need to purchase four bags.
- Split up your total fertilizer amount into two applications. The first application, to be done two to three weeks after your first pre-emergent goes down, should amount to 2/3rds of your total fertilizer. Your second application which should go down three weeks later should consist of the remaining 1/3rd.
- To continue with our example: For your Front Yard and Backyard your first application would be 28 pounds followed by a 14 pounds application three weeks later. Your Side Yard would be 14 pounds and then 7 pounds on the same schedule
- Apply using the same technique discussed in Step #4. As discussed there, lower your spreader setting when you are first beginning so as to ensure an even application.
Step #8 - Apply some humic acid and sea kelp.
This step is optional but I wouldn’t skip it unless you lack the money or time. Humic acid is derived from compressed organic mattter mined from the earth and in that sense it can almost be thought of as like an essence of compost. Humic acid will help improve your soil chemistry and structure and allow your grass to better take up the nutrients you provided it in Step #7. It will also encourage positive microbial growth in your soil. Sea kelp contains two major plant growth hormones that are thought to encourage root growth. There are products like N-EXT RGS
and this blend from Simple Lawn Solutions
that combine both humic acid and sea kelp (both are liquid products and are best applied using a cheap hose-end sprayer attachment)
but you could also buy them separately: The Andersons makes an easy to apply humic acid granular
offers a variety of sea kelp products. The latter two suggestions offer great value.
- Application rates can vary depending on which humid acid and kelp products you pick. I’d strongly recommend following the label instructions of any product you buy.
- Humic and sea kelp can be applied at any point during the growing season. I’d recommend a label rate application in spring (around the time of your first fertilizer application - see step #7) and another in fall. If using a granular product, you can apply when you apply your fertilizer but do not mix the two in your spreader. Instead do two separate applications, one immediately after the other.
Step #9 - Kill your weeds.
Your lawn probably has weeds and spring is going to be a time they are going to rapidly grow. Getting rid of them is important as many weeds will outcompete your grass if given the chance. There are thousands of herbicides available but you’ll need just a couple:
- An all-purpose. This will be what you will use on most of your broadleaf weeds like dandelions and plantains. Bayer Advanced makes a product that is effective and available basically everywhere. Compare-n-Save makes an incredibly cheap version that works about as well. SpeedZone is a step up, a “higher power” product used by many professionals, but is not something I would recommend if you have never sprayed weeds before as over-spraying it can do serious damage.
- Something for clover. The above products will damage clover, but with the possible exception of SpeedZone, probably won’t knock it out. If you want to kill it - along with its “cousins,” oxalis and chickweed - you’ll need something that contains triclopyr. Your best option is the easy to find Weed B Gon Chickweed, Clover, Oxalis Killer.
- Specialty items for grassy weeds and other hard to kill items. A favorite of this sub, Tenacity works great on things like crabgrass, annual bluegrass, nimblewill, and yellow nutsedge. Quinclorac also works on crabgrass but if you put down a pre-emergent (Step #6) you shouldn’t have much to deal with. I’d hold off on buying either of these until you see if you actually need them.
A few details to note regarding herbicides:
How to spray weeds: This video
- Surfactants. Tenacity, Quinclorac, Weed B Gon CCO and the Compare-n-Save product will work much better when mixed with a surfactant which helps the herbicide stick to the weeds. Neither SpeedZone nor the Bayer product need one.
- Marking Dye. Many people find a marking dye to be helpful when spraying weeds. The dye won’t last long but will help you know what weeds you have sprayed and what ones you haven’t which will prevent you from missing some weeds and over-spraying others.
- Dicamba + Exposed Tree Roots. The three herbicides from Bayer Advanced, Compare-n-Save and SpeedZone all contain dicamba. Dicamba is very effective against weeds but when sprayed onto exposed tree roots it can damage trees. If you have exposed tree roots in your lawn you’ll want to avoid spraying any of these products near them.
- Temperature considerations when spraying herbicides. Post-emergent herbicides can be used at any time weeds are actively growing. However, many herbicides can damage your grass when sprayed at times that air temperatures exceed 85°F. This presents a problem for those of you with warm summers. The ideal solution is to wait for a cold spell, but that is not always practical. A secondary solution would be to wait until the time of day that temperatures dip below 85°F, usually around 5 or 6pm - and spray then. Depending on the weather, that will give the herbicide 18+ hours to absorb into the plants before temperatures return to 85°F.
from the Lawn Care Nut covers the basics of spot spraying. A few additional points that Allyn didn’t cover: Avoid watering or mowing for at least 24 hours after spraying. The point is to let the herbicide get absorbed into the weed and work its way through it. Washing the herbicide off with water or cutting the sprayed parts off with a mower will obviously hinder that effort.
Step #10 - Treat your lawn for grubs (if they are an issue in your neighborhood) and, if needed, treat for other insects.
Grubs are the larvae of beetles, to the untrained eye they look almost like little white shrimp
. They commonly feed on the roots of grass plants and in doing so can devastate a lawn. Grubs are not present in every lawn or even in every neighborhood. I obviously can’t tell you if they are present in yours. You can ask around in your local garden center or chat with a neighbor who is into lawncare and see if he or she is treating for them. If you think grubs might be an issue for you, I suggest a two-pronged attack:
- Around the time of your first fertilizer app (Step #7): Apply Bayer Advanced 24 Hour Grub Killer Plus. Despite its name, this won’t kill grubs in 24 hours but it will get many of them within a week. Still, yearly applications of the Scotts product suggested below make for a better long-term strategy.
- Around the time of your second fertilizer app: Apply Scotts Grub-Ex. Again, despite its marketing, this won’t do a lot for mature grubs that you might have, but will serve more as a preventive product for next season. In that role it is quite effective.
- For other insects - gnats, mosquitos, fleas, ants, ticks, etc. I’d go simple and easy with this hose-end option from Sevin. It can be sprayed any time of year without issue.
- This product can kill bees so be sure to avoid spraying it around any flowering plants. And frankly, while ticks and mosquitos can be harmful to people and pets, if your lawn insect population amounts to little more than a few gnats and a couple ants, I would skip this application altogether.
Cool season grass has the name it does for a good reason: it thrives during the cooler days of spring and fall. And it struggles in summer, at least in any place where daytime highs exceed 85°F with any regularity. Thus, the proper approach to summer is to hang on, keep the grass healthy and prepare for fall when it can be at its best again.
Step #11 - Mow your lawn!
While I put this step in this section as it is most relevant to summer, make no mistake about it, you should begin mowing as soon as your grass beings growing in the spring. A few tips to help you along:
- Mow often. It would be very difficult to mow your lawn too often. Aim for two to three times a week in spring and two times a week in summer.
- “The 1/3rd Rule.” Whenever you mow, you never want to remove more than 1/3rd of the grass blades at any point. Doing so can make it difficult for the grass to recover. If you have missed a few mows due to vacation or other obligations, mow higher and gradually bring your height down over a period of a few days.
- Mowing height. Mow at 3” during the spring and at 4” during the summer. If you live somewhere with lots of summer humidity, consider mowing at 3” all year long. Feel free to adjust these as you gain experience, but despite its popularity on YouTube, I’d strongly recommend against mowing below 2.75” during the summer unless you live somewhere very cool (North Dakota, Maine, Canada, etc.) or have a lot of lawncare experience.
- Mulch vs. Bag vs. Side Discharge. This is a much talked about subject. Assuming you have a mower and blade that can mulch effectively, it makes sense to do so. But if you are mowing every two days, side discharge can be fine too as your clippings will be quite small in size. Bagging should be done when you are mowing a lawn with lots of weeds or one that has fungus issues.
- Keep your blades sharp. It is essential that you keep your lawnmower blades sharp. You can sharpen them yourself or take them somewhere to be sharpened. Ensure you sharpen them at least once or twice per season being sure to do so more often if your blades are regularly doing battle with twigs, stones or other debris.
Step #12 - Water effectively.
If you live in a cooler, rainier place you might be able to get away without watering much in the spring but virtually everyone is going to have to water in the summer. Here are some tips to water effectively:
- How much water? Water 1 inch per week in the spring and 1.5 inches per week in the summer. Subtract any rain you receive. How do you know how much rain you have received? You can use data found online but I prefer a cheap rain gauge that I keep nailed to a fencepost in my backyard.
- Calibrate your sprinklers. Whether you have an in-ground system or a makeshift one (see Step #3), you’ll want to know how long it takes you to put down 1/2 inch of water in each zone of your lawn. The best way to do that is to lay out a few empty tuna cans or plastic deli containers and run your system and see how long, on average, it takes to reach a 1/2 inch. Again, be sure to do this for each zone. Do not assume all zones will take the same amount of time.
- “Deep and Infrequent.” This is a phrase you hear a lot in the lawncare community when it comes to watering and for good reason. Watering a little bit every day is a bad idea that encourages grass to grow shallow roots. Instead you’ll want to put down 1/2 inch twice a week during the spring and three times a week during the summer.
- When to water. The ideal time to water is around 5am. If you have a decent in-ground system or a timer attached to your above-ground setup, this should not be a problem. If you don’t, and don’t want to wake up at 5am, then just water whenever you do wakeup. Don’t water in the middle of the day as the heat and sun will evaporate the water before it makes its way into the ground. Also don’t water at night as wet grass encourages fungal growth.
Step #13 - Prevent fungal diseases if you live in an area where they might strike.
While humans and animals are most often stricken with viral or bacterial diseases, these almost never occur in cool season grasses grown for home lawns. What do occur are fungal diseases. Fungi, as you might have learned in high school science, are a separate kingdom of organisms apart from plants, animals and other tiny things. Fungi that affect lawns require two things in order to grow: heat and humidity. If you have conditions where the temperature (in degrees Fahrenheit) and the percent humidity added together equal 150 or higher, you are at risk for disease. Things you can do to lower your risk include:
- Get dew off of your grass. Dew looks pretty to some people but for your grass it is like sitting next to a coughing child on a flight. While not easy or practical, if you are at risk of fungal disease, try and remove dew from your grass as early and often as you can. If you have a small lawn you can use your leaf blower to simply blow it off. If you have a large lawn you could consider a golf course tool, the dew whip.
- Go light on fertilizer. In step #7 I made clear that you could put down anywhere from .75 to 1.5 pounds of nitrogen in the spring. If you live somewhere where you expect fungus pressures to be high, lean towards the lower end of that scale. Whatever you do, don’t go over 1.5 pounds as excessive spring fertilization is an invitation for fungus.
- Don’t water in the late afternoon or evening. As discussed earlier, this, combined with dew will leave your grass drenched all evening which along with summer warmth provide ideal conditions for fungal growth.
- Use fungicides. Fungicides are chemical treatments that combat fungus. You can apply them in one of two ways: first, in smaller preventive doses, or second, if fungus has hit your lawn, in larger curative doses. A full guide to fungicides is far beyond the scope of this post, but if you want to explore this topic more, I suggest this guide from Michigan State University as a starting point. But for now, here are some quick thoughts:
- Preventing fungus is much easier than combatting it once it has appeared. Think of preventing fungus like brushing your teeth. You brush your teeth to prevent tooth and gum disease. If you were to stop brushing your teeth you would surely have some difficult and expensive experiences at the dentist later on. If you are in an area where you are likely to reach that aforementioned 150 temperature and humidity number, you’ll want to apply preventative applications of fungicide.
- Liquid vs. Granular: I strongly prefer liquid fungicides as several are best absorbed through the leaves or crowns of the grass. That said, using liquid fungicides requires advanced knowledge of the products you are putting down, a precisely calibrated sprayer, and skill to put them down correctly and evenly. Granular options might not work as quite well - though for some diseases they can match their liquid counterparts - but granulars are probably a better option for beginners.
- Resistance: A major issue with fungicides is that if the same type of fungicide is used too often, fungi will quickly evolve a resistance to it. Thus different classes of fungicides should be used in combination or rotation.
- A super easy plan: Every two to three weeks from the beginning of June to the middle of September rotate between applications of big box store granular propiconazole and granular azoxystrobin. Apply both at the preventative rates unless signs of fungus appear at which point you should switch immediately to the curative rates.
- A reminder: When applying fungicides - just like with herbicides or insecticides - be sure to wear protective gear. (See Step #6).
Step #14 - Plan for fall.
Fall is the optimal time to seed cool season lawns. If your lawn is thin, you’ll want to overseed it. The best time for this is when your soil temperatures fall to about 70°F. (To find out when this is use the tool
linked to in Step #6). If you didn’t aerate in the spring, doing so in the fall - and then seeding - is generally a good idea. Spend some time figuring out what type of seed to plant, what type of starter fertilizer you are going to use, how you are going to control weeds and how you will handle watering. The more detailed your plan going into fall, the better your chances for success.
Plan Review: NOW
WHEN SOIL TEMPERATURES APPROACH 55°F
- Measure lawn
- Soil test
- Buy equipment.
- Fix pH (if needed)
TWO TO THREE WEEKS LATER
- Aeration (only if needed)
- Pre-emergent (first half of split-app)
WHEN SOIL TEMPERATURES APPROACH 70°F
- Fertilizer (2/3rd app)
- Humic Acid/Sea Kelp
- Grub Treatment #1 (if needed)
- Begin post-emergent weed spraying
- Post-emergents can be used at any time that weeds and grass are actively growing. However, as explained in Step #9, damage to grass can occur when using some herbicides when temperatures exceed 85°F.
THREE WEEKS AFTER FIRST FERTILIZER APPLICATION
- Pre-emergent (second half of split-app)
- Fertilizer (1/3rd app)
- Grub Treatment #2
- Fungicide applications (if appropriate)
- Proper mowing
- Proper watering
- Plan for fall
How to achieve explosive startup growth!
submitted by alollou to startups [link] [comments]
Here is the summary of the book Traction:
How any startup can achieve explosive growth.
I hope that you find it useful!
Traction is a sign that your startup is taking off. If you charge, it means customers are buying. If your product is free, it means your user base is growing.
If you have traction, all your technical, market, and team risks become easier to handle. It becomes easier to fund-raise, hire, do press, partnerships, and acquisitions.
Traction trumps everything.
Almost every failed startup has a product. What failed startups don’t have is enough customers.
You should spend your time in parallel
, both constructing your product and testing traction channels.
This is what we call the 50 percent rule
: spend 50 percent of your time on product and 50% on traction. This rule seems simple but it’s hard to follow because the pull to spend all your attention on the product is strong. You’re probably making a startup because you want to build a particular product. You have a vision, but a lot of traction activities are unknown and outside your vision and comfort zone. So you try to avoid them. Don’t.
Doing product and traction in parallel has these benefits:
- You get knowledge from traction efforts, so you’ll build the right product for your customers.
- You get to experiment and test different traction channels before you launch anything. This means when your product is ready, you can grow rapidly.
Before trying to get traction, you’ll need to define what traction means for your company. You need to set a traction goal. Maybe your current startup goal is to raise funding or become profitable. How many customers do you need and at what rate? You should then focus on marketing activities that result in a significant impact on your traction goal. It should move the needle.
Your startup has 3 phases:
Phase I: Make something people want
In phase 1, your product has the most leaks, it really doesn’t hold water. You shouldn’t scale up your efforts now, but it’s important to send a small amount of water through the bucket so you can see where the holes are and plug them. \ Your goal in phase 1 is to get your first customers and prove your product can get traction. You focus on building your initial product and getting traction in ways that don’t scale: giving talks, writing guest posts, emailing people you know, attending conferences, and doing whatever you can to get in front of customers.
Some founders believe that startups either take off or don’t. Actually startups take off because the founders make them take off!
– Paul Graham
Phase II: Market something people want
Once you hone your product, you have product-market fit and customers are sticking around. Now is the time to scale up your traction efforts. You fine-tune your positioning and marketing messages.
Phase III: Scale your business
As your company grows, smaller traction strategies stop moving the needle, so you’ll start to scale.
In phase 3 you have an established business model and significant position in the market, and you’re focused on scaling to further dominate the market and to profit.
Traction for funding
When pursuing funding, first contact individuals who understand what you’re working on. The better your investors understand what you’re doing, the less traction they’ll need to see before they invest. Also, try friends and family who may not need to see any traction before investing as they’re investing in you personally.
To pivot or not to pivot
Many startups give up way too early. The first thing to look for is evidence of real product engagement, even if it’s only a few dedicated customers. If you have such an engagement, you might be giving up too soon. Look for the bright spots in your customer base and see if you can expand from that base.
The Bullseye framework
helps you find the channel that will get you traction. Most businesses actually get zero distribution channels to work. If you can get even a single distribution channel to work, you have a great business. If you try for several but don’t nail one, you’re finished.
You’re aiming for bullseye: the one channel at the center of the target that will unlock your next growth stage. Here are the 3 Bullseye framework steps:
Find what’s possible: The outer-ring
The first step in Bullseye is brainstorming every single traction channel. It’s important not to dismiss any channel in this step. Think of at least one idea for each channel. For example, social ads is a traction channel. Running ads on Facebook or Twitter is a channel strategy within social ads. You could research what marketing strategies worked in your industry as well as the history of companies in your space.
Find what’s probable: The middle-ring
Go around your outer-ring and promote your best and most exciting ideas to your middle-ring. For each traction channel in your middle ring, now construct a cheap traction test you can run to find if the idea is good or not. These tests need to answer the following questions:
- What’s the cost of acquiring customers?
- How many customers are available?
- Are they the right type of customers for you now?
You want to design small scale tests that don’t require much up-front cost or effort. For example, run 4 Facebook ads instead of 40.
Find what’s working: The inner-ring
The final step in Bullseye is to only focus on one channel that will move the needle for your startup: your core channel. At any stage of your startup, you should have one traction channel that you’re focusing on and optimizing.
Most founders mess this up by keeping around distracting marketing efforts in other channels.
If search engine marketing is significantly better for you than other channels, you should focus all your efforts on this core channel and uncover additional strategies and tactics within it.
If no channel seems promising after testing, the whole process should be repeated. If you tried several times with no success, then your product may require more tweaking and your bucket might be still leaky. Middle-ring tests:
You should be running several cheap tests that give you an indication of how successful a given channel strategy could be. Inner ring tests:
You’re doing two things:
- Optimize your chosen channel strategy to make it the best it can be.
- Discover better channel strategies within this traction channel.
There is always a set of things you can tweak. For targeting blogs, you can tweak which blogs to target, type of content, call to action, etc. For search engine marketing, you can tweak keywords, ad-copy, demographics, and landing pages.
A common approach is to use A/B testing, where A is the control group and B is the experimental group. The purpose of it is to measure the effectiveness of change in a button color, an ad image, or a different message on a web page. If the experimental group performs significantly better, you can apply the change, get the benefits, and run another test.
You can use tools such as Optimizely, Visual Website Optimizer, and Unbounce.
Over time, all marketing channels become saturated. To combat this, you should always be trying to discover new strategies and tactics within your channel and conduct small experiments. Also, experiment with new marketing platforms while they’re still in their infancy.
To track your tests you could start with a simple spreadsheet or use an analytics tool with cohort analysis. You’ll need to answer these questions:
- How many people landed on the website?
- What are the demographics of my best and worst customers?
- Are customers who interact with my support team more likely to stay?
A basic analytics tool like Clicky, Mixpanel, or Chartbeat can help you with these questions. You can use a spreadsheet as the tool to rank and prioritize traction channel strategies. You should include columns like how many customers are available
, conversion rate
, the cost to acquire a customer
, lifetime value of a customer
for every given strategy.
Define your traction goal
You should always have an explicit traction goal you’re working towards. This could be 1,000 paying customers or 100 new daily customers, or 10% of your market. You want a goal where hitting the mark would change things significantly for your company’s outcome.
Once that is defined, you can work backward and set clear time-based subgoals. Such as reaching 1,000 customers by next quarter.
The key is to follow the critical path towards that goal and exclude all features and marketing activities that don’t help you reach your goal. Everything you decide to do should be assessed against your critical path.
Avoid traction biases
Your competitive advantage may be acquiring customers in ways your competition isn’t. That’s why it’s critical to avoid have traction biases. Stop your urge to refuse channels like speaking engagements, sales or affiliate marketing, business development, or trade shows just because you hate talking on the phone or you find the channel annoying or time-consuming.
Targeting blogs that your prospective customers read is one of the best ways to get your first wave customers.
Mint’s initial series of tests revealed that targeting blogs should be its core channel. They asked users to embed an “I want mint” badge on their personal blogs and rewarded them with a VIP access before other invitations were sent out. They also directly sponsored blogs. They sent bloggers a message with “Can I send you $500” as the subject and told them a bit about the product.
To find smaller blogs in your niche:
- Google “top blogs for x” or “best x blogs.”
- Search for your product keywords on YouTube.
- Use tools like FollowerWonk and Klout to find top twitter accounts in your industry.
- Use social mention to find sites with the most frequent mentions for your keywords.
- Talk to people to figure out what your target audience is really reading online.
You can also target link-sharing communities like Reddit, Product Hunt, and Hacker News.
Dropbox, Codecademy, Quora, and Gumroad all got their first customers by sharing their products on HackerNews because their products were a good fit for users on that site.
Starting out, an article in TechCrunch or The Huffington Post can boost your startup in the eyes of potential customers, investors, or partners. If you have a fascinating story with broad appeal, media outlets will want
to hear from you.
It’s easier to start smaller when targeting big media outlets. Sites like TechCrunch and Lifehacker often pick up stories from smaller forums like Hacker News and subreddits. Instead of approaching TechCrunch, try blogs that TechCrunch reads and get story ideas from. It’s easier to get a smaller blog’s attention. Then you might get featured on TechCrunch and then The New York Times which reads TechCrunch!
What gets a reporter’s attention?
- Milestones like raising money, launching a new product, breaking a usage barrier.
- A PR stunt.
- A big partnership.
- A special industry report.
A good press angle makes people react emotionally. If it’s not interesting enough to elicit emotion, you don’t have a story worth pitching.
A good first step is using a service like Help A Reporter Out (HARO), where reporters request sources for articles they’re working on. It could get you a mention in the piece and help establish your credibility. Also, you could offer reporters commentary on stories related to your industries.
You can use Twitter to reach reporters online; almost all of them have Twitter accounts and you’d be surprised how few followers many of them have, but they can be highly influential with their content.
Once you have a solid story, you want to draw as much attention to it as you can:
- Submit the story to link-sharing sites like Reddit and HackerNews
- Share it on social networks
- Email it to influencers in your industry for comment.
- Ping blogs in your space and tell them you have a story that’s getting buzz.
Once your story has been established as a popular news item, try to drag it out as long as you can. Offer interviews that add to the story. Start “How We Did This” follow-up interviews.
As your startup grows you may consider hiring a PR firm or consultant.
Nearly every company attempts traditional publicity, but only a few focus on stunts and other unconventional ways to get buzz.
The publicity stunt
- Half.com renamed (Halfway, Oregon) to Half.com and launched it on the Today show with the mayor of Halfway, Oregon.
- Richard Branson made his press conferences as outlandish as possible (dressing like a woman, driving a tank through the streets) to get the media talking about whatever Virgin was launching.
- WePay (a PayPal competitor) placed a 600-pound block of ice at PayPal’s conference entrance.
- DuckDuckGo bought a billboard in Google’s backyard highlighting its privacy focus.
- Blendtec created a series of videos called “Will It Blend?” where they blended items like a rake, golf balls, and even an iPhone.
- When Grasshopper did a rebrand, they sent chocolate-covered grasshoppers to 5,000 influential people.
Be awesome to your customers. Shortly after Alexis Ohanian launched Hipmunk, he sent out luggage tags and a handwritten note to the first several hundred people who mentioned the site on Twitter.
Holding a contest is also a great repeatable way to generate publicity and get word of mouth. Shopify has an annual Build a Business competition.
Great customer support is so rare that, if you make your customers happy, they’re likely to spread the news of your awesome product. Zappos is one of the best-known examples of a company with incredible customer service and they classify support as a marketing investment.
SEM is placing ads on search engines like Google. It’s sometimes called “pay-per-click” because you only pay when a user clicks on an ad.
SEM works well for companies looking to sell directly to their target customer. You’re capturing people who are actively searching for solutions. Click-Through Rate (CTR)
The percentage of ad impressions that result in clicks to your site. Cost per Click (CPC)
The amount it costs to buy a click on an ad. Cost per Acquisition (CPA)
How much it costs you to acquire a customer, not just a click. If you buy clicks at $1 and 10% of people who hit your site make a purchase. This makes your CPA at $10.
CPA = CPC / conversion percentage
SEM to get early customer data
You can use SEM as a way to get early customer data in a controlled and predictable way. Even if you don’t expect to be profitable, you can decide to spend a certain amount of money to get an early base of customers and users to inform you about important metrics such as landing page conversion rates, average cost per customer, and lifetime value.
Archives.com used AdWords to drive traffic to their landing pages, even before they built a product, to test interest in a specific product approach. By measuring the CTR for each ad and conversions, they determined which product aspects were the most compelling to potential customers and what those people would actually pay for. When they finally built their product, they built something they knew
the market would want.
Find high-potential keywords, group them into ad groups, and test different ad copy and landing pages within each ad group. As data flows in, remove underperforming ads and landing pages and make tweaks to keep improving results.
Use tools like Optimizely and Visual Website Optimizer to run A/B tests on your landing pages.
Use Google’s keyword planner to discover top keywords your target customers use to find products like yours. You could also use tools such as KeywordSpy, SEMrush, and SpyFu to discover keywords your competition is using.
You can refine your keyword list by adding more terms to the end of each base term to create long-tail keywords
. They’re less competitive and have lower search volumes which makes them ideal for testing on smaller groups of customers.
SEM is more expensive for more competitive keywords, so you’ll need to limit yourself to keywords with profitable conversion rates.
You shouldn’t expect your campaigns to be profitable right away, but if you can run a campaign that breaks even after a short period of time, then SEM could be an excellent channel for you to focus on.
Write ads with titles that are catchy, memorable, and relevant to the keywords you’ve paired with it. Include the keyword at least once in the body of your ad and conclude with a prominent call to action like “Check out discounted Nike sneakers!”
Each of your ads and ad groups will have a quality score associated with it. A high-quality score will get you better ad placements and better ad pricing. Click-through rate has the biggest influence on quality score, so you should tailor your ads to the keywords. Google assigns a low-quality score to ads with CTRs below 1.5%
- Consider expanding your ads to the content network of non-Google sites.
- Consider luring people back to your site by retargeting through Google AdWords or other sites like AdRoll or Perfect Audience. These ads often convert better as they’re aimed at prospects who have already visited your site. (Be warned that it may feel creepy to certain people)
- Consider using Google’s Conversion Optimizer to automatically adjust your ads to perform better.
- Use negative keywords to prevent ads from showing for certain keywords you don’t want to target.
- Consider using programming scripts to manage your ads.
Display ads are banner ads you see on websites. Social ads are ads you see on social sites like Facebook and Twitter.
Large display campaigns are often used for branding and awareness, much like offline ads. They can also elicit a direct response such as signing up for an email newsletter or buying a product.
Social ads perform exceptionally well is when they’re used to build an audience and engage with them over time, and eventually convert them to customers.
The largest display ad networks are Google Display Network, BuySellAds, Advertising.com, Tribal Fusion, Conversant, and Adblade. Niche ad networks focus on smaller sites that fit certain audience demographics, such as dog lovers or Apple fanatics.
To get started in display advertising, you could start to find out types of ads that work in your industry. You could use tools like MixRank and Adbeat to show you ads your competitors are running and where they place them. Alexa and Quantcast can help you determine who visits the sites that feature your competitors’ ads.
Social ads work well for creating interest among potential new customers. The goal is often awareness oriented, not conversion oriented. A purchase takes place further down the line. People visit social media sites for entertainment and interaction, not to see ads.
An effective social ad strategy takes advantage of this reality. Use ads to start conversations about your products by creating compelling content. Instead of directing people to a conversion page, direct them to a piece of content that explains why you developed your product or has other purposes than immediately completing a sale. If you have a piece of content that has high organic reach, when you put paid ads behind that piece, magic happens. Paid is only as good as the content you put behind it. You should employ social ads when you know that a fire is starting around your message and you want to put more oil on it.
Major social sites you may consider are LinkedIn, Twitter, Facebook, StumbleUpon, Foursquare, Tumblr, Reddit, YouTube, and many others.
Even today, advertisers spend more on offline ads than they do online. When buying offline ads, You should try to advertise to demographics that match up with your target audience. Ask for an audience prospectus or ad kit.
Not sure if magazine ads are a good channel for you? Buy a small ad in a niche publication and give it a test. Want to see if newspapers would be good? Buy a few ads in a local paper. You can also try radio ads and billboards.
- You can save money by signing longer ad contracts.
- Look for remnant ads which are ad space that’s unused; publications accept almost any price when selling empty ads near print deadlines.
- You could track ad effectiveness by using unique web addresses and promo codes. You could also try adding “How did you hear about us” to your sign up process.
A compelling magazine or newspaper ad will have an attention-grabbing header, an eye-catching graphic, and a description of the product’s benefits. Also, you should have a strong call to action, like an offer to get a free book.
You could also try direct mail by searching for “direct mail lists” and find companies selling such information. (Beware that it can be perceived as spammy)
- Provide a self-addressed envelope.
- Use handwritten envelopes and cards.
- Have a clear call to action.
- Investigate bulk mail to get reduced pricing.
You could also try local print ads like local fliers, directories, calendars, church bulletins, community newsletters, coupon booklets, or yellow pages. These work really well for cheap if you want to get early traction for your company in a specific area.
If you want to buy space on a billboard, you could contact companies like Lamar, Clear Channel, or Outfront Media. Billboards aren’t effective for people to take immediate action, but it’s extremely effective for raising awareness around events, like concerts and conferences.
DuckDuckGo bought a billboard in Google’s backyard and it got big attention and press coverage.
Transit ads can be effective as a direct response tool. You can contact Blue Line Media to help you with Transit ads.
Radio and TV
Radio ads are priced on a cost per point (CPP) basis, where each point represents what it will cost to reach 1% of the station’s listeners. It also depends on your market, when the commercial runs and how many ads you’ve bought.
TV ads are often used as branding mechanisms. Quality is critical for it and production costs can run to tens of thousands. Higher-end ones can cost $200K to make. You’ll also need an average of $350,000 for actual airtime. For smaller startups, you could try local TV spots which is much cheaper.
Infomercials work really well for products in categories like Workout equipment, household products, health products, and work-from-home businesses. They can cost between $50,000 and $500,000, and they’re always direct-response.
SEO is improving your ranking in search engines in order to get more people to your site.
The most important thing to know about SEO is that the more high-quality links you have to a given site or page, the higher it will rank. You should also make sure you’re using the keywords you want to target appropriately on your pages, like in your page titles and headings.
There are 2 strategies to choose from: fat-head
These are one and two-word searches like “Dishwashers,” and “Facebook.” They are searched a lot and make about 30% of searches and are called. Long-tail:
These are longer searches that don’t get searched as much but add up to the majority of searches made. They make up 70% of searches.
- “Wooden toys” is fat-head.
- “Wood puzzles for 3-year-olds” is long-tail.
When determining which strategy to use, you should keep in mind that the percentage of clicks drops off dramatically as you rank lower. Only 10% of clicks occur beyond the first page.
To find out if fat-head is worthwhile, research what terms people use to find products in your industry, and then see if search volumes are large enough to move the needle. You can use the keyword planner tool for that. You want to find terms that have enough volume such that if you captured 10% for a given term, it would be meaningful.
The next step is determining the difficulty of ranking high for each term. Use tools like Open Site Explorer. If a competitor has thousands of links for a term, it will likely take a lot of focus on building links and optimizing to rank above them.
Next, narrow your list of targeted keywords to just a handful. Go to Google Trends to see how your keywords have been doing. Are they searched more or less often in the last year? You can further test keywords by buying SEM ads against them. If they convert well, then you have an indication that these keywords could get you strong growth.
Next, orient your site around the terms you’ve chosen. Include phrases you are targeting in your page titles and homepage. Get other sites to link to your site. Links with exact phrase matching from high-quality sites will give you a significant boost.
Because it’s difficult to rank high for competitive fat-head terms, a popular SEO strategy for early-stage startups is to focus on long-tail. If you bundle a lot of long-term keywords together you can reach a meaningful number of customers.
Find out what are search volumes for a bunch of long-tail keywords in your industry? Do they add up to meaningful amounts? Also, take a look at the analytics software you use on your site or google search console to find some of the search terms people are already using to get to your site. If you’re naturally getting a significant amount of traffic from long-tail keywords, then the strategy might be a good fit. Also, check if competitors use this strategy. If they have a lot of landing pages (search for site:domain.com in google), then it’s a sign that this strategy works for your market. Also, check Alexa search rankings and look at the percentage of visitors your competitors are receiving from search.
If you proceed with a long-tail SEO strategy, you’ll need to produce significant amounts of quality content. If you can’t invest time in that, you can pay a freelancer from Upwork to write an article for every search phrase you want to target.
Another way is to use content that naturally flows from your business. Ask yourself: what data do we naturally collect or generate that other people may find useful. Large businesses like Yelp, TripAdvisor, and Wikipedia all gained most of their traffic by producing automated long-tail content. Sometimes the data is hidden behind a login screen and all you need to do is expose it to search engines, or aggregate it in a useful manner.
How to get links?
Don’t buy links, you’ll be penalized by search engines for it. Instead, you can do:
- Publicity - Get covered by a publication.
- Product - Produce shareable web pages.
- Content marketing - Create strong shareable content. Content that’s highly shareable include infographics, slideshows, images, and original research.
- Widgets - Give site owners useful things to add to their sites which link back to yours.
Companies like Moz and Unbounce have well-known company blogs that are their biggest source of customer acquisition.
Unbounce started a blog and an email list from day one. They used social media to drive readers to your blog. They pinged twitter influencers to ask for feedback, gave away free infographics, and e-books. These actions don’t scale but they push them to a point where their content will spread on its own.
OkCupid is a free online dating site. They intentionally wrote controversial posts like “How your race affects the messages you get” to generate traffic and conversation.
- Overcome writer’s block by writing about the problems facing your target customers.
- Use infographics because they are shared 20x more.
- Show your readers that they have a problem they didn’t know about.
- Engage in online forums where your target customers are, and try to contribute.
- Do guest posting on other popular blogs.
- Keep a regular content schedule.
Email marketing is a personal channel. Messages from your company sit next to emails from friends and family. That’s why email marketing works best when personalized. It can be used to build familiarity with prospects, acquire customers, and retain customers you already have.
Email marketing to Find customers
- Build an email list of prospective customers through your other marketing efforts.
- At the bottom of your blog posts and landing pages, simply ask for an email address.
- Create a short free course related to your area.
- Consider advertising on email newsletters.
Email marketing to Engage customers
If a customer never gets the value of your product, how can you expect them to pay for it or recommend it to others?
- Determine the steps necessary for customers to get value from your product
- Create targeted emails to make sure people complete these steps.
- You can use tools like Vero and Customer.io to automate these messages.
- Send an automated personal email 30 minutes after they signup to ask they if they need help.
Email marketing to Retain customers
Email marketing can be the most effective channel to bring people back to your site. Twitter sends you an email with a weekly digest of popular tweets and your new notifications.
More business-oriented products usually focus on reminders, reports, and information about how you’re getting value from the product. Mint sends a weekly financial summary to show your expenses and income over the previous week.
You can also use it to surprise and delight your customers. Planscope sends a weekly email to customers telling them how much they made that week. Photo apps will send you pictures you took a year ago.
Email marketing to Drive revenue
You can send a series of emails aimed at upselling customers.
WP Engine sends prospects an email course about Wordpress, and near the end of the email, they make a pitch to signup for its premium Wordpress hosting service.
If one of your customers abandoned a shopping cart, send her a targeted email a day or two later with a special offer for whatever item is left in the cart.
You can use email to explain a premium feature a customer is missing out on and how it can help them in a big way.
Email marketing to get referrals
Groupon generates referrals by incentivizing people to tell their friends about discounts.
- Use an email marketing provider that helps ensure deliverability like MailChimp.
- Use A/B tests for every aspect including subjects, formats, images, timing, and more.
- Send emails between 9 AM and 12 PM in your customers’ time zone or schedule them at the time they registered for your email list.
- Learn copywriting techniques by checking resources like copy hackers.
Viral marketing is getting your existing customers to refer others to your product. It was the driving force behind the explosive growth of Facebook, Twitter, WhatsApp, Dropbox, Instagram, Snapchat, and Pinterest.
It’s so powerful that even if you can’t achieve exponential growth with it, you can still get meaningful growth. If your customer refers a new customer within the first week, you’ll go from ten customers to twenty and double every week without any additional marketing.
The oldest form of virality occurs when your product is so remarkable that people naturally tell others about it — pure word of mouth.
Inherent virality occurs when you can get value from a product only by inviting other customers, like Skype, Snapchat, and WhatsApp.
Others grow by encouraging collaboration like Google Docs.
Some embed virality like adding “Get a free email account with Hotmail” or “Sent from iPhone” to default signatures. Mailchimp and other email marketing products add branding to free customers’ emails.
Some incentivize customers to move through a viral loop, like Dropbox giving you more space if you invite friends to sign up. Airbnb, Uber, and PayPal give you account credits for referring friends.
Some add embedded buttons and widgets to grow virally, like Reddit and YouTube.
Some broadcast users activities on their social networks, like Spotify posting on Facebook when you play a song, or Pinterest when you pin content.
The viral coefficient K
is the number of additional customers you can get for each customer you bring in. It depends on i, the number of invites sent per user, and conversion percentage (who will actually sign up after receiving an invite)
K = i * conversion percentage
Any viral coefficient above 1 will result in exponential growth. Any viral coefficient over 0.5 helps your efforts to grow considerably.
You can increase the number of invites per user i by including features that encourage sharing, such as posting to social networks. You can increase the conversion percentage by testing different signup flows. Try cutting out pages or signup fields.
Viral cycle time is how long it takes a user to go through your viral loop. Shortening your cycle time drastically increases the rate at which you go viral. You can do it by creating urgency or incentivizing customers to move through the loops.
- Measure your viral coefficient and cycle time from the start
- Run as many A/B tests as you can. Focus on big changes that would result in a 5-10x improvement in a key metric, like a new email autoresponder or website design or onboarding flow. Then optimize smaller stuff.
- You need a constant stream of new customers entering the viral loop. This is called “seeding.” You could use SEO and online ads for that.
- Copy those who have done it before.
You can build tools like calculators, widgets, and educational microsites to get your company in front of potential customers.
HubSpot has Marketing Grade, a free marketing review tool. It’s free, gives you valuable information, and provides HubSpot with the information they use to qualify you as a potential prospect.
Moz has two free SEO tools, Followerwong and Open Site Explorer. They’ve driven tens of thousands of leads for Moz.
WP Engine has a speed testing tool that asks only for an email address in exchange for a detailed report on your site’s speed.
- Provide something of true value.
- Make the offering extremely relevant to your core business.
- Put microsites and tools on their own domains. It makes it easier to share and does well with SEO when people search for your tool.
With business development, you’re partnering to reach customers in a way that benefits both parties.
Google got most of its initial traction from a partnership with Netscape to be the default search engine and an agreement with Yahoo to power its online searches.
Business development can take the form of:
- Standard partnership, like Apple and Nike producing Nike+ shoe that communicates with the iPhone.
- Joint ventures: Two companies working together to produce a new product. Like bottled Starbucks Frappuccino produced by Pepsi.
- Licencing: Spotify licensing music from record labels.
- Distribution deals: Groupon works with a restaurant to offer a discount to Groupon’s mailing list.
- Supply partnership: Deals between suppliers and Walmart.
You should have already defined your traction goal and milestones, and you shouldn’t accept any partnership that doesn’t align with it. Many startups waste resources because it’s tempting to make deals with bigger companies.
- Create an exhaustive list of all your possible partners.
- Send it to your investors and friends for warm introductions.
- Approach potential customers with a value-focused proposition that outlines why they should work with you.
- Make sure to find out who is in charge of the metric you’ve targeted, and contact them directly.
- Make the negotiation and term sheet as simple as possible
Sales is the process of generating leads, qualifying them, and converting them into paying customers. It’s particularly useful for expensive and enterprise products.
Structuring the sales conversation Situation questions.
Ask one or two questions per conversation. The more you ask situation questions, the less likely they’re going to close.
- How many employees do you have?
- How is your organization structured
- Are you happy with your current solution?
- What problems do you face with it?
Meant to make a prospect aware of the large implications that stem from the problem.
- Does this problem hurt your productivity?
- How many people does it impact?
- What customer or employee turnover are you experiencing because of it?
Focus attention on your solution and get buyers to think about the benefits of solving the problem.
- How do you feel this solution would help you?
Be judicious about the people you contact. You want someone who is one-two levels up in the organization. They have enough perspective on the problem and some authority for decision making. Avoid starting at the top unless you’re calling a very small business.
Try to get answers about:
- Process: How does the company buy a solution like this?
- Need: How badly does the company need a solution for this?
- Authority: Which individuals can make the purchase happen?
- Money: Do they have the funds? How much not solving the problem cost them?
- Timing: What are budget and decision timelines for purchase?
It’s better to gain traction through a marketing channel first, then use sales as a conversion tool to close leads. The next stage is lead qualification: determine how ready a prospect is to buy. Once you’ve qualified the leads, you should lay out exactly what are you going to do for the customer. Set up a timetable for it and get them to commit with a yes or no whether they’re going to buy. Closing leads can be done by a sales team who does a webinar or product demo and has an ongoing email sequence that ends with a purchase request. In other cases, you may need a field sales team that actually visits prospective customers for some part of the process.
A checklist that can help you with sales:
- Remove the need for IT installs
- Free trials
- Channel partners
- Demo videos or Webinars
- Testimonials or case studies
- Email campaigns
- Low introductory price (less than $250/mo for SMB, $10,000 for enterprises)
I removed the last sections because of the post character limit. Here are two:
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