Sample Introduction Scripts To Grow Your LinkedIn Network

Frontend Web Developer Roadmap: Everything you need to know to get started

If you're feeling lazy and would prefer to watch a full video summary, one is available here. Let me know if you have any feedback!
What is frontend web development?
It is using code to create the visual part of a website. The content, the colours and positioning, as well as the logic that is on a page, such as submitting a form. That's frontend. The other part is 'backend', which is everything related to the database and network; the non-visual things that are going on behind the scene.

Different routes to learn web development
CS Degree: The first is a degree, through either a university or college. This offers strong foundational knowledge in computer science, which can be very helpful, especially in certain areas of programming. However in my experience, this understanding of computer science is not necessary in order to get your first web development job and you can learn all of the theory and nitty gritty details of computers while on the job. Additionally, getting a degree is also a very long process, so 3-4 years, it's also extremely expensive - and the majority of it won't be focused on web development.
Bootcamp: Next -3-4 month coding bootcamps (offers good structure and forces you to be fully immersed, but expensive and must be full-time)
Self-taught: Finally -Self taught. What the focus of this guide is. This route offers a flexible schedule and inexpensive, and as long as you have the right set of online courses and curriculum set up for you, I believe it is the best option. Getting your first web development job is not about what certificate or degree you have. In most cases, it is a meritocracy - that is, if you have the skills to do the job, you can get the job.

How long does it take to be job ready? 4-12 months.
Outline a timeframe which you are able to dedicate towards learning web development(3, 6 or 12 months) and create a schedule around it. This way you can track your progress and hold yourself accountable if you set a specific date to, such as finishing a specific course or start apply to jobs. Whether it is 3 or 12 months, the only thing that changes is how much time per week you are able to dedicate towards learning this craft. If it is 3 months, you'll need to be working 12+ hours per day, and for 12 months, maybe 2 hours per day. The key is coding daily, so you can immerse yourself.
It's also important to stick to one programming language, based on the job you're wanting to get. Don't get distracted by other languages. They're fantastic, but your focus needs to be on the core frontend stack. You don't want to be a Jack of all trades, but master of none. You need to get vertical proficiency, not horizontal - and you get that by practicing that one thing, daily.
What do you need to learn?
HTML (the content - the text, images, links), CSS(the styling - colors, positioning and responsiveness), and JavaScript(the logic for your website, when you click a submit button - what happens?). Once you have learned those three and have a strong foundation in JavaScript, then you'll be at a crossroads; React, Angular or Vue. These are JavaScript libraries and frameworks, which act as wrappers around vanilla JavaScript, giving you additional functionality that would take longer to code otherwise. It is important that the first thing you do before getting too deep into one of these, is to look on job websites (LinkedIn, Glassdoor or Indeed) and ensure that there are a lot of jobs for all of these in your area. Search for titles including "frontend developer and frontend engineer", as well as the words 'Angular, Vue and React' and see how many listings there are. If there is more of one of these technologies in your area, it may be better to learn that one. You'll likely find many of each. Personally I would recommend React as it is easier to learn than a full framework and there are usually a ton of jobs out there for it.
As a bonus, I would recommend looking into TypeScript and Redux. In JavaScript, you don't have to say that variable x is a number. It will infer that x = 5 is a number type. This however can sometimes lead to hard to catch bugs. TypeScript is still JavaScript, but it allows you to add strong typing to your application, where you define that variable x will be a number.
Redux is a state management library. Angular, React and Vue all have their own variations of Redux. When your application gets bigger and there are lots of different parts with their own data, Redux acts as a centralized memory for all of your different UI components to read from. It acts as a single source of truth so that everything stays organized.
Also need to be familiar with the version control technology Git (allowing you to 'save' your app at a specific point, roll back to it if necessary, and share the code online to others using Github or Bitbucket).
May also be helpful to know the basics of SASS (CSS wrapper, giving you more utility. It is still CSS, but just some extra tools which can be huge time savers). Along the way, you'll also need to learn basic terminal commands, using NPM packages and the build tool Webpack. You should also be familiar with the basics of Agile methodologies, which is a management style that a lot of development teams work in. If you're familiar with the very basics, then it will be an easier transition for you to join a dev team, and hiring managers will know that as well.
Learning resources
So, what resources can you use to learn all of this? I found that between YouTube and Udemy, you can learn everything required. I am going to leave a list down below with a list of Udemy courses you can pick up for $15 (when on sale). Each course is about 20-30 hours and it will teach you the required fundamentals. I'm not affiliated with these courses and make no money on it. I simply know the instructors are excellent and am sure they are high quality courses.
https://www.udemy.com/course/modern-html-css-from-the-beginning/
https://www.udemy.com/course/javascript-the-complete-guide-2020-beginner-advanced/
https://www.udemy.com/course/modern-javascript-from-the-beginning/
https://www.udemy.com/course/complete-react-developer-zero-to-mastery/
https://www.udemy.com/course/vuejs-2-the-complete-guide/
https://www.udemy.com/course/the-complete-guide-to-angular-2/

Once you've completed a these courses and have built a few projects
After that, it is all about getting your first job. I am going to create posts (and videos) on each of these points, because they deserve a post of their own.
In short, you'll need to have a great resume which highlights your love for web development, while also emphasizing how all of your previous job experiences has guided you towards this new career path.
Have a GitHub with your own projects on it, as well as some of the work you've done while learning along the way. Build out a portfolio website which highlights the projects you've build and the skills you have. You can host your portfolio and projects for free on GitHub Pages.
Consider doing 1 or 2 freelance jobs(even if it is just for friends or family), where you're working with a real client, with a real deadline. This will be good practice for you, and will show your future employer that someone has already trusted you, and that you delivered.
Familiarize yourself with LinkedIn, Indeed and Glassdoor - and start applying for 3-5 jobs per day. I did this for an entire month, had a few interviews and then landed my first job. It can take a few weeks, or a few months - eventually you will get your first opportunity. Getting your first job is the most difficult. Once you have worked somewhere and have some experience, finding your next job will be a lot easier.

Conclusion
On a final note, learning code is not easy. There will be roadblocks and it can be a difficult grind at times. Remember that the path you are on now is worth it and can get you to the place in your life where you really want to be, whether that is career satisfaction, ability to work from anywhere in the world, or financial freedom.
Thank you for your time! Consider checking out my YouTube channel, as I'm posting weekly now with videos specifically for frontend developers who are just starting out. Available here.
submitted by ProgrammingWithPax to learnprogramming [link] [comments]

35 F With a lot of questions. Sorry for the long post.

I am joining this "adult" self harm sub because I feel the problems I am having with self harm are in the realm of grown up problems. Simply put, I can't find a doctor to help me and I just dont know what to do, where to go, or how to manage this sickness. This is long, and you don't have to read it! But if you are a grown up living successfully with a self harming habit, can you maybe give me some advice? I'm feeling trapped and out of options.
I have called more than 30 therapists leaving some version of the following message:
"Hi... uh....my name is ______ and I was referred to your office by (my insurance provider). I am 35 and am seeking immediate therapy for bereavement counseling and swlf harm. Two years ago I would have told you I am a healthy, normal, active 35 year old woman. But after the loss of my mom, my world sort of fell apart and I have started hurting myself and I don't know why and I just can't stop on my own. I need help. Please call me back to schedule a consultation. If you aren't accepting new patients, please call me back to tell me that you received this message. If you know anyone in network who is accepting new patients I would really appreciate the information. Thank you so much for your time." I list my phone number at the beginning and twice at the end.
You know how many have returned my call? Not a single one. I went through this same battle a year ago in January. By March I had gotten one person to finally return an email, but none of the 27 calls I had made. I wasn't totally thrilled with the experience, but I trusted this young man with a LOT. Six months into therapy he relocated. We continued online sessions until he just stopped asking me to schedule them. It's like the care plateaued and he had other, more important clients to deal with. I'm sure that is the, "crazy woman who lives in my head" talking but... I felt like an inconvenience to him. He was tired of hearing the same problems and symptom week after week. He never reached out again to see how or if I even was anymore. It has taken me a year of procrastinating to start the process again. I hate it. Almost as much as I hate me.
What do you do, when you share such an intimate part of yourself with someone and they don't care/don't respond? How are you guys keeping it together? How do you get affiliated with professional help when no one will return the repeated calls for help?
I'm not a cutter. (No shade... it's just not something I have ever done) Instead, I repeatedly and forcefully punch, scratch, and slap myself in fits of fury and rage. In the middle of a normal day, seemingly out of nowhere, I will realize some stupid fucking thing that I did or did not do that I should have and I totally lose my shit at myself. I use foul language either out loud or to myself. I flagellate until marks appear which sort of brings me back around to myself again. Then I am despondent and tired for hours or through the next day. I have gained 60 pounds in a year. I will have weeks or months where I am normal and then it starts up again. I am sad a lot, but mostly I am just really, REALLY pissed off.
My partner knows. My immediate family knows now, because it's pretty hard to hide. I often have a black eye hiding under many layers of makeup. I currently have two large scratches on my cheek that when asked by outsiders, I'll blame on the cat. My thighs have bruises all over them from digging my nails into them through my pockets when the feeling overwhelms me in public. I have permanent ringing in one ear from a really good punch last summer. There are light scars from scratches that drew blood on my forehead and neck. I know this is wrong. I know that it is ridiculous. I know that I am jeopardizing my job, my relationship, and my friendships. I just don't know how to control it.
I have sought professional help. I really, truly have. But none has come through yet. I made the terrible mistake of sharing the problem to my PCP last summer when I came in for a weird lump in my neck and she would not stop lecturing me about my weight gain (it was about 25 pounds gained then in the wake of my mother's recent death.) I explained that I had other more pressing issues to deal with than my diet, but that I acknowledged and understood the health risks of being obese and knew how to go about losing the weight. (I weighed more than 300 pounds during my 20s, and successfully lost 140 pounds through healthy diet and exercise. I was about 190 lbs at 5'9 during this appointment) She wanted me to join weight watchers immediately. I declined. When she asked what could be more important than my physical health I explained that I was going through some mental health issues after a debilitating injury that resulted in recent spinal surgery and losing my Mom unexpectedly was traumatizing and that I was worried starting a new diet would lead to new bad behaviors like starvation and deprivation. I broached the topic by saying I was having hard time being kind to myself and that a diet wasn't going to help things at present. I was open to exercise, which I was doing at the time. I explained that I knew how to count calories, owned a beautiful food scale from William Sonoma, had a fitbit to track my activity, but that I just wasn't at a mental place to get going yet. I did not deny that the weight gain was bad, I expressed that I was more overwhelmed with other aspects of my mental health.
She wrote me a prescription for Zoloft and said I was clinically depressed. She matter of factly said that once I got over my little bout of depression with this medication I could "start on that weight watchers program pronto." I left the office quietly stunned. When I went to have the script filled, two things happened. 1) the pharmacist pulled me aside because I also filled my script for meloxicam (an anti inflammatory for injury related pain) and 2) she asked me some disturbing questions. The pharmacist said that taking the zoloft with meloxicam would totally destroy my kidneys. She also said that if I had any history of suicidal thoughts or self harm this medication could increase the risks of suicide ideation. Greeeeat.
I then talked with my therapist (still local at this time) about deciding between the medication for my pain or the one for my brain... and he said loudly to toss the pills out and that depression was NOT my issue. I have a lot of ups. I have a regular range of emotions. I make my bed every morning because I have ambition. I look forward to many things. I am sad and angry at myself a lot, but not what you would describe as "clinically depressed". He said my symptoms were more similar to coping with ptsd than anything else and that Zoloft was not only NOT going to fix the self harm behavior it was probably going to add the risk of suicide when my ups were no longer so "uppy" from the medication.
At a follow up two weeks later with the PCP she became irate when I admitted to not taking the zoloft. I explained the pharmacist's warning about the meloxicam and the advice from my shrink. She asked what I was so afraid of by taking the meds? Upset and overwhelmed, I began to cry. I said, "I don't want to kill myself and I am afraid that taking this medication will be the thing that tips me in that direction." She asked what I meant. I showed her the bruises and explained that I had been self harming for several months and seeing a psychologist for it but that I would prefer any medications for mental health to come from an actual psychiatrist or specialist whom I could talk with regularly, not my general physician I see only once a year. I begged her to just give me any referral if she thought I needed depression meds and asked if I could just please, please have an ultrasound on the weird lump I made the appointment for in the first place?
She dropped me. She fucking dropped me as a patient. Amid my sobs pleading for the care I came in seeking she told me that I obviously had no faith in her as my doctor and that she could no longer trust me as her patient because I would not follow her advice. I asked if there was anyone else in the office I could see and she said she did not feel comfortable referring me to anyone else there. I asked about the psychiatrist and she scoffed that no one was taking new patients and the waiting list would be months long, which was why she had tried to help me with a script in the first place. I understood all of that too well and begged her to reconsider. I told her I would take the medication if that was the problem. It had taken me years to find an office where I could see the same doctor each time and I didn't want to start using urgent care for maladies again. It made no difference. I didn't even know that my doctor "firing" me as a patient was an option before then.
It was 3 months later when my psychologist stopped scheduling me. I have no urge to contact him and I dont really trust him for leaving me out at sea. I probably am depressed now. I have gained all that weight my doctor was so afraid of. My boyfriend of 6 years has been great through it all, but he is exhausted from doing damage control. It's like he's living with an abusive partner... but instead of me abusing him, he has to watch me do it to myself.
I teach 10th grade English. I look like a normal put together adult. My friends think I am just your average 30 something woman who loves gardening and her pets. I refer students who show signs like mine to see professionals all the time. But I can't seem to get help for myself. I am trying to handle it on my own in the interim but am busting at the seams. Working from home is a whole mental clusterfuck. I feel like a lazy piece of shit for sitting on my ass in front of a computer all day while my house is in shambles around me. When I try to do housework, I feel like I am neglecting my students who need (and deserve!) constant attention. The district I work in canceled our Spring break because they were worried about losing engagement. I have been in disaster mode for months and am frazzled and tired and especially hard on myself. We get one week off next week and then summer school begins. The program is even more rigorous than the last 13 weeks and I'm just not sure how I'll do it.
If you made it this far. Thanks. Thanks for listening. Not sure what I'm looking for or why I'm here, but it feels kind of good sharing my secret. I don't want it to be a secret because I want to stop. I am trying. But I am not succeeding. How are you doing it? How are you getting better?
submitted by orangejuicenopulp to AdultSelfHarm [link] [comments]

[Hiring] (Seattle) Front-End Web Developer

We are looking for a Front-End Web Developer who is motivated to combine the art of design with the art of programming. Much of your work will consist of front-end web development projects, but you will also provide support to our analytics team and Analytics Solutions Engineer in tagging troubleshooting. You will closely collaborate with other Wheelhouse teams, external partners and clients to build websites that deliver value.
And how about you? You are a problem solver, have an ability to simplify complex tasks, and are adept at synthesizing information. From project work to issue troubleshooting and resolution, this role requires critical thinking, organization, classification, time management and interpersonal skills.
For this job, we are utilizing Career.Place, a blind candidate screening solution to eliminate bias from the hiring process. Please expect an email shortly after applying to continue the process.
Your Skills:
Bonus Skills (not required but helpful):
What Wheelhouse offers:
Wheelhouse Digital Marketing Group
We are a performance-driven digital marketing agency. We work with companies large and small to discover and make the most of new opportunities in an exciting, ever-changing digital landscape.
Our work is varied. We’ve developed global domain strategy for a billion-dollar insurance network and harnessed SEO to help dozens of ecommerce companies make organic search their fastest growing and most profitable source of revenue. We’ve built digital advertising campaigns that generate tens of millions in profit for an online bookseller, tripled lead generation for a leading telecommunications company through conversion rate optimization and developed and implemented analytics strategies for a 150-site healthcare provider.
Our values are our north star. They guide our decisions and our every action. We’re committed to being a partner who goes above and beyond to make sure our experience together and the results we achieve are exceptional.
Wheelhouse DMG is an equal employment opportunity employer. All employees have the right to work in a discrimination-free environment. Wheelhouse DMG will not condone any arbitrary or unlawful discrimination in the workplace. It is our policy that all employment decisions will be made without regard to race, color, sex, sexual orientation, creed, religion, age, marital status, national origin, disability, honorably discharged veteran or military status, genetic characteristics, political affiliation, or any other factor protected from discrimination by state, local, or federal law.
Follow the link to apply:https://wheelhousedmg.applytojob.com/apply/0ugdQ793C0/FrontEnd-Web-Developer
submitted by vandersonvillalobos to forhire [link] [comments]

How to achieve explosive startup growth!

Here is the summary of the book Traction: How any startup can achieve explosive growth.
I hope that you find it useful!

Traction is a sign that your startup is taking off. If you charge, it means customers are buying. If your product is free, it means your user base is growing.
If you have traction, all your technical, market, and team risks become easier to handle. It becomes easier to fund-raise, hire, do press, partnerships, and acquisitions.
Traction trumps everything.

How to think about Traction?

Almost every failed startup has a product. What failed startups don’t have is enough customers.
You should spend your time in parallel, both constructing your product and testing traction channels.
This is what we call the 50 percent rule: spend 50 percent of your time on product and 50% on traction. This rule seems simple but it’s hard to follow because the pull to spend all your attention on the product is strong. You’re probably making a startup because you want to build a particular product. You have a vision, but a lot of traction activities are unknown and outside your vision and comfort zone. So you try to avoid them. Don’t.
Doing product and traction in parallel has these benefits:
Before trying to get traction, you’ll need to define what traction means for your company. You need to set a traction goal. Maybe your current startup goal is to raise funding or become profitable. How many customers do you need and at what rate? You should then focus on marketing activities that result in a significant impact on your traction goal. It should move the needle.
Your startup has 3 phases:

Phase I: Make something people want

In phase 1, your product has the most leaks, it really doesn’t hold water. You shouldn’t scale up your efforts now, but it’s important to send a small amount of water through the bucket so you can see where the holes are and plug them. \ Your goal in phase 1 is to get your first customers and prove your product can get traction. You focus on building your initial product and getting traction in ways that don’t scale: giving talks, writing guest posts, emailing people you know, attending conferences, and doing whatever you can to get in front of customers.

Some founders believe that startups either take off or don’t. Actually startups take off because the founders make them take off!
– Paul Graham

Phase II: Market something people want

Once you hone your product, you have product-market fit and customers are sticking around. Now is the time to scale up your traction efforts. You fine-tune your positioning and marketing messages.

Phase III: Scale your business

As your company grows, smaller traction strategies stop moving the needle, so you’ll start to scale.
In phase 3 you have an established business model and significant position in the market, and you’re focused on scaling to further dominate the market and to profit.

Traction for funding

When pursuing funding, first contact individuals who understand what you’re working on. The better your investors understand what you’re doing, the less traction they’ll need to see before they invest. Also, try friends and family who may not need to see any traction before investing as they’re investing in you personally.

To pivot or not to pivot

Many startups give up way too early. The first thing to look for is evidence of real product engagement, even if it’s only a few dedicated customers. If you have such an engagement, you might be giving up too soon. Look for the bright spots in your customer base and see if you can expand from that base.

How to get traction? The Bullseye framework

The Bullseye framework helps you find the channel that will get you traction. Most businesses actually get zero distribution channels to work. If you can get even a single distribution channel to work, you have a great business. If you try for several but don’t nail one, you’re finished.
You’re aiming for bullseye: the one channel at the center of the target that will unlock your next growth stage. Here are the 3 Bullseye framework steps:

Find what’s possible: The outer-ring

The first step in Bullseye is brainstorming every single traction channel. It’s important not to dismiss any channel in this step. Think of at least one idea for each channel. For example, social ads is a traction channel. Running ads on Facebook or Twitter is a channel strategy within social ads. You could research what marketing strategies worked in your industry as well as the history of companies in your space.

Find what’s probable: The middle-ring

Go around your outer-ring and promote your best and most exciting ideas to your middle-ring. For each traction channel in your middle ring, now construct a cheap traction test you can run to find if the idea is good or not. These tests need to answer the following questions:
  1. What’s the cost of acquiring customers?
  2. How many customers are available?
  3. Are they the right type of customers for you now?
You want to design small scale tests that don’t require much up-front cost or effort. For example, run 4 Facebook ads instead of 40.

Find what’s working: The inner-ring

The final step in Bullseye is to only focus on one channel that will move the needle for your startup: your core channel. At any stage of your startup, you should have one traction channel that you’re focusing on and optimizing.
Most founders mess this up by keeping around distracting marketing efforts in other channels.
If search engine marketing is significantly better for you than other channels, you should focus all your efforts on this core channel and uncover additional strategies and tactics within it.
If no channel seems promising after testing, the whole process should be repeated. If you tried several times with no success, then your product may require more tweaking and your bucket might be still leaky.

How to test traction?

Middle-ring tests: You should be running several cheap tests that give you an indication of how successful a given channel strategy could be.
Inner ring tests:
You’re doing two things:
  1. Optimize your chosen channel strategy to make it the best it can be.
  2. Discover better channel strategies within this traction channel.
There is always a set of things you can tweak. For targeting blogs, you can tweak which blogs to target, type of content, call to action, etc. For search engine marketing, you can tweak keywords, ad-copy, demographics, and landing pages.
A common approach is to use A/B testing, where A is the control group and B is the experimental group. The purpose of it is to measure the effectiveness of change in a button color, an ad image, or a different message on a web page. If the experimental group performs significantly better, you can apply the change, get the benefits, and run another test.
You can use tools such as Optimizely, Visual Website Optimizer, and Unbounce.
Over time, all marketing channels become saturated. To combat this, you should always be trying to discover new strategies and tactics within your channel and conduct small experiments. Also, experiment with new marketing platforms while they’re still in their infancy.

Tools

To track your tests you could start with a simple spreadsheet or use an analytics tool with cohort analysis. You’ll need to answer these questions:
  1. How many people landed on the website?
  2. What are the demographics of my best and worst customers?
  3. Are customers who interact with my support team more likely to stay?
A basic analytics tool like Clicky, Mixpanel, or Chartbeat can help you with these questions. You can use a spreadsheet as the tool to rank and prioritize traction channel strategies. You should include columns like how many customers are available, conversion rate, the cost to acquire a customer, lifetime value of a customer for every given strategy.

How to focus on the right traction goals? The critical path framework

Define your traction goal

You should always have an explicit traction goal you’re working towards. This could be 1,000 paying customers or 100 new daily customers, or 10% of your market. You want a goal where hitting the mark would change things significantly for your company’s outcome.
Once that is defined, you can work backward and set clear time-based subgoals. Such as reaching 1,000 customers by next quarter.
The key is to follow the critical path towards that goal and exclude all features and marketing activities that don’t help you reach your goal. Everything you decide to do should be assessed against your critical path.

Avoid traction biases

Your competitive advantage may be acquiring customers in ways your competition isn’t. That’s why it’s critical to avoid have traction biases. Stop your urge to refuse channels like speaking engagements, sales or affiliate marketing, business development, or trade shows just because you hate talking on the phone or you find the channel annoying or time-consuming.

Targetting blogs

Targeting blogs that your prospective customers read is one of the best ways to get your first wave customers.
Mint’s initial series of tests revealed that targeting blogs should be its core channel. They asked users to embed an “I want mint” badge on their personal blogs and rewarded them with a VIP access before other invitations were sent out. They also directly sponsored blogs. They sent bloggers a message with “Can I send you $500” as the subject and told them a bit about the product.
To find smaller blogs in your niche:
You can also target link-sharing communities like Reddit, Product Hunt, and Hacker News.
Dropbox, Codecademy, Quora, and Gumroad all got their first customers by sharing their products on HackerNews because their products were a good fit for users on that site.

Publicity

Starting out, an article in TechCrunch or The Huffington Post can boost your startup in the eyes of potential customers, investors, or partners. If you have a fascinating story with broad appeal, media outlets will want to hear from you.
It’s easier to start smaller when targeting big media outlets. Sites like TechCrunch and Lifehacker often pick up stories from smaller forums like Hacker News and subreddits. Instead of approaching TechCrunch, try blogs that TechCrunch reads and get story ideas from. It’s easier to get a smaller blog’s attention. Then you might get featured on TechCrunch and then The New York Times which reads TechCrunch!
What gets a reporter’s attention?
A good press angle makes people react emotionally. If it’s not interesting enough to elicit emotion, you don’t have a story worth pitching.
A good first step is using a service like Help A Reporter Out (HARO), where reporters request sources for articles they’re working on. It could get you a mention in the piece and help establish your credibility. Also, you could offer reporters commentary on stories related to your industries.
You can use Twitter to reach reporters online; almost all of them have Twitter accounts and you’d be surprised how few followers many of them have, but they can be highly influential with their content.
Once you have a solid story, you want to draw as much attention to it as you can:
Once your story has been established as a popular news item, try to drag it out as long as you can. Offer interviews that add to the story. Start “How We Did This” follow-up interviews.
As your startup grows you may consider hiring a PR firm or consultant.

Unconventional PR

Nearly every company attempts traditional publicity, but only a few focus on stunts and other unconventional ways to get buzz.

The publicity stunt

Customer Appreciation

Be awesome to your customers. Shortly after Alexis Ohanian launched Hipmunk, he sent out luggage tags and a handwritten note to the first several hundred people who mentioned the site on Twitter.
Holding a contest is also a great repeatable way to generate publicity and get word of mouth. Shopify has an annual Build a Business competition.
Great customer support is so rare that, if you make your customers happy, they’re likely to spread the news of your awesome product. Zappos is one of the best-known examples of a company with incredible customer service and they classify support as a marketing investment.

Search Engine Marketing (SEM)

SEM is placing ads on search engines like Google. It’s sometimes called “pay-per-click” because you only pay when a user clicks on an ad.
SEM works well for companies looking to sell directly to their target customer. You’re capturing people who are actively searching for solutions.
Click-Through Rate (CTR) The percentage of ad impressions that result in clicks to your site.
Cost per Click (CPC) The amount it costs to buy a click on an ad.
Cost per Acquisition (CPA) How much it costs you to acquire a customer, not just a click. If you buy clicks at $1 and 10% of people who hit your site make a purchase. This makes your CPA at $10.
CPA = CPC / conversion percentage

SEM to get early customer data

You can use SEM as a way to get early customer data in a controlled and predictable way. Even if you don’t expect to be profitable, you can decide to spend a certain amount of money to get an early base of customers and users to inform you about important metrics such as landing page conversion rates, average cost per customer, and lifetime value.
Archives.com used AdWords to drive traffic to their landing pages, even before they built a product, to test interest in a specific product approach. By measuring the CTR for each ad and conversions, they determined which product aspects were the most compelling to potential customers and what those people would actually pay for. When they finally built their product, they built something they knew the market would want.

SEM strategy

Find high-potential keywords, group them into ad groups, and test different ad copy and landing pages within each ad group. As data flows in, remove underperforming ads and landing pages and make tweaks to keep improving results.
Use tools like Optimizely and Visual Website Optimizer to run A/B tests on your landing pages.

Keyword research

Use Google’s keyword planner to discover top keywords your target customers use to find products like yours. You could also use tools such as KeywordSpy, SEMrush, and SpyFu to discover keywords your competition is using.
You can refine your keyword list by adding more terms to the end of each base term to create long-tail keywords. They’re less competitive and have lower search volumes which makes them ideal for testing on smaller groups of customers.
SEM is more expensive for more competitive keywords, so you’ll need to limit yourself to keywords with profitable conversion rates.
You shouldn’t expect your campaigns to be profitable right away, but if you can run a campaign that breaks even after a short period of time, then SEM could be an excellent channel for you to focus on.

Writing ads

Write ads with titles that are catchy, memorable, and relevant to the keywords you’ve paired with it. Include the keyword at least once in the body of your ad and conclude with a prominent call to action like “Check out discounted Nike sneakers!”
Each of your ads and ad groups will have a quality score associated with it. A high-quality score will get you better ad placements and better ad pricing. Click-through rate has the biggest influence on quality score, so you should tailor your ads to the keywords. Google assigns a low-quality score to ads with CTRs below 1.5%

Tactics

Social and Display Ads

Display ads are banner ads you see on websites. Social ads are ads you see on social sites like Facebook and Twitter.
Large display campaigns are often used for branding and awareness, much like offline ads. They can also elicit a direct response such as signing up for an email newsletter or buying a product.
Social ads perform exceptionally well is when they’re used to build an audience and engage with them over time, and eventually convert them to customers.

Display ads

The largest display ad networks are Google Display Network, BuySellAds, Advertising.com, Tribal Fusion, Conversant, and Adblade. Niche ad networks focus on smaller sites that fit certain audience demographics, such as dog lovers or Apple fanatics.
To get started in display advertising, you could start to find out types of ads that work in your industry. You could use tools like MixRank and Adbeat to show you ads your competitors are running and where they place them. Alexa and Quantcast can help you determine who visits the sites that feature your competitors’ ads.

Social ads

Social ads work well for creating interest among potential new customers. The goal is often awareness oriented, not conversion oriented. A purchase takes place further down the line. People visit social media sites for entertainment and interaction, not to see ads.
An effective social ad strategy takes advantage of this reality. Use ads to start conversations about your products by creating compelling content. Instead of directing people to a conversion page, direct them to a piece of content that explains why you developed your product or has other purposes than immediately completing a sale. If you have a piece of content that has high organic reach, when you put paid ads behind that piece, magic happens. Paid is only as good as the content you put behind it. You should employ social ads when you know that a fire is starting around your message and you want to put more oil on it.
Major social sites you may consider are LinkedIn, Twitter, Facebook, StumbleUpon, Foursquare, Tumblr, Reddit, YouTube, and many others.

Offline Ads

Even today, advertisers spend more on offline ads than they do online. When buying offline ads, You should try to advertise to demographics that match up with your target audience. Ask for an audience prospectus or ad kit.
Not sure if magazine ads are a good channel for you? Buy a small ad in a niche publication and give it a test. Want to see if newspapers would be good? Buy a few ads in a local paper. You can also try radio ads and billboards.

Magazine ads

A compelling magazine or newspaper ad will have an attention-grabbing header, an eye-catching graphic, and a description of the product’s benefits. Also, you should have a strong call to action, like an offer to get a free book.

Direct mail

You could also try direct mail by searching for “direct mail lists” and find companies selling such information. (Beware that it can be perceived as spammy)

Local print

You could also try local print ads like local fliers, directories, calendars, church bulletins, community newsletters, coupon booklets, or yellow pages. These work really well for cheap if you want to get early traction for your company in a specific area.

Outdoor advertising

If you want to buy space on a billboard, you could contact companies like Lamar, Clear Channel, or Outfront Media. Billboards aren’t effective for people to take immediate action, but it’s extremely effective for raising awareness around events, like concerts and conferences.
DuckDuckGo bought a billboard in Google’s backyard and it got big attention and press coverage.
Transit ads can be effective as a direct response tool. You can contact Blue Line Media to help you with Transit ads.

Radio and TV

Radio ads are priced on a cost per point (CPP) basis, where each point represents what it will cost to reach 1% of the station’s listeners. It also depends on your market, when the commercial runs and how many ads you’ve bought.
TV ads are often used as branding mechanisms. Quality is critical for it and production costs can run to tens of thousands. Higher-end ones can cost $200K to make. You’ll also need an average of $350,000 for actual airtime. For smaller startups, you could try local TV spots which is much cheaper.
Infomercials work really well for products in categories like Workout equipment, household products, health products, and work-from-home businesses. They can cost between $50,000 and $500,000, and they’re always direct-response.

Search Engine Optimization (SEO)

SEO is improving your ranking in search engines in order to get more people to your site.
The most important thing to know about SEO is that the more high-quality links you have to a given site or page, the higher it will rank. You should also make sure you’re using the keywords you want to target appropriately on your pages, like in your page titles and headings.
There are 2 strategies to choose from: fat-head and long-tail.
Fat-head: These are one and two-word searches like “Dishwashers,” and “Facebook.” They are searched a lot and make about 30% of searches and are called.
Long-tail: These are longer searches that don’t get searched as much but add up to the majority of searches made. They make up 70% of searches.
When determining which strategy to use, you should keep in mind that the percentage of clicks drops off dramatically as you rank lower. Only 10% of clicks occur beyond the first page.

Fat-head strategy

To find out if fat-head is worthwhile, research what terms people use to find products in your industry, and then see if search volumes are large enough to move the needle. You can use the keyword planner tool for that. You want to find terms that have enough volume such that if you captured 10% for a given term, it would be meaningful.
The next step is determining the difficulty of ranking high for each term. Use tools like Open Site Explorer. If a competitor has thousands of links for a term, it will likely take a lot of focus on building links and optimizing to rank above them.
Next, narrow your list of targeted keywords to just a handful. Go to Google Trends to see how your keywords have been doing. Are they searched more or less often in the last year? You can further test keywords by buying SEM ads against them. If they convert well, then you have an indication that these keywords could get you strong growth.
Next, orient your site around the terms you’ve chosen. Include phrases you are targeting in your page titles and homepage. Get other sites to link to your site. Links with exact phrase matching from high-quality sites will give you a significant boost.

Long-Tail strategy

Because it’s difficult to rank high for competitive fat-head terms, a popular SEO strategy for early-stage startups is to focus on long-tail. If you bundle a lot of long-term keywords together you can reach a meaningful number of customers.
Find out what are search volumes for a bunch of long-tail keywords in your industry? Do they add up to meaningful amounts? Also, take a look at the analytics software you use on your site or google search console to find some of the search terms people are already using to get to your site. If you’re naturally getting a significant amount of traffic from long-tail keywords, then the strategy might be a good fit. Also, check if competitors use this strategy. If they have a lot of landing pages (search for site:domain.com in google), then it’s a sign that this strategy works for your market. Also, check Alexa search rankings and look at the percentage of visitors your competitors are receiving from search.
If you proceed with a long-tail SEO strategy, you’ll need to produce significant amounts of quality content. If you can’t invest time in that, you can pay a freelancer from Upwork to write an article for every search phrase you want to target.
Another way is to use content that naturally flows from your business. Ask yourself: what data do we naturally collect or generate that other people may find useful. Large businesses like Yelp, TripAdvisor, and Wikipedia all gained most of their traffic by producing automated long-tail content. Sometimes the data is hidden behind a login screen and all you need to do is expose it to search engines, or aggregate it in a useful manner.

How to get links?

Don’t buy links, you’ll be penalized by search engines for it. Instead, you can do:

Content Marketing

Companies like Moz and Unbounce have well-known company blogs that are their biggest source of customer acquisition.
Unbounce started a blog and an email list from day one. They used social media to drive readers to your blog. They pinged twitter influencers to ask for feedback, gave away free infographics, and e-books. These actions don’t scale but they push them to a point where their content will spread on its own.
OkCupid is a free online dating site. They intentionally wrote controversial posts like “How your race affects the messages you get” to generate traffic and conversation.

Tactics

Email Marketing

Email marketing is a personal channel. Messages from your company sit next to emails from friends and family. That’s why email marketing works best when personalized. It can be used to build familiarity with prospects, acquire customers, and retain customers you already have.

Email marketing to Find customers

Email marketing to Engage customers

If a customer never gets the value of your product, how can you expect them to pay for it or recommend it to others?

Email marketing to Retain customers

Email marketing can be the most effective channel to bring people back to your site. Twitter sends you an email with a weekly digest of popular tweets and your new notifications.
More business-oriented products usually focus on reminders, reports, and information about how you’re getting value from the product. Mint sends a weekly financial summary to show your expenses and income over the previous week.
You can also use it to surprise and delight your customers. Planscope sends a weekly email to customers telling them how much they made that week. Photo apps will send you pictures you took a year ago.

Email marketing to Drive revenue

You can send a series of emails aimed at upselling customers.
WP Engine sends prospects an email course about Wordpress, and near the end of the email, they make a pitch to signup for its premium Wordpress hosting service.
If one of your customers abandoned a shopping cart, send her a targeted email a day or two later with a special offer for whatever item is left in the cart.
You can use email to explain a premium feature a customer is missing out on and how it can help them in a big way.

Email marketing to get referrals

Groupon generates referrals by incentivizing people to tell their friends about discounts.

Tactics

Viral Marketing

Viral marketing is getting your existing customers to refer others to your product. It was the driving force behind the explosive growth of Facebook, Twitter, WhatsApp, Dropbox, Instagram, Snapchat, and Pinterest.
It’s so powerful that even if you can’t achieve exponential growth with it, you can still get meaningful growth. If your customer refers a new customer within the first week, you’ll go from ten customers to twenty and double every week without any additional marketing.
The oldest form of virality occurs when your product is so remarkable that people naturally tell others about it — pure word of mouth.
Inherent virality occurs when you can get value from a product only by inviting other customers, like Skype, Snapchat, and WhatsApp.
Others grow by encouraging collaboration like Google Docs.
Some embed virality like adding “Get a free email account with Hotmail” or “Sent from iPhone” to default signatures. Mailchimp and other email marketing products add branding to free customers’ emails.
Some incentivize customers to move through a viral loop, like Dropbox giving you more space if you invite friends to sign up. Airbnb, Uber, and PayPal give you account credits for referring friends.
Some add embedded buttons and widgets to grow virally, like Reddit and YouTube.
Some broadcast users activities on their social networks, like Spotify posting on Facebook when you play a song, or Pinterest when you pin content.
The viral coefficient K is the number of additional customers you can get for each customer you bring in. It depends on i, the number of invites sent per user, and conversion percentage (who will actually sign up after receiving an invite)
K = i * conversion percentage
Any viral coefficient above 1 will result in exponential growth. Any viral coefficient over 0.5 helps your efforts to grow considerably.
You can increase the number of invites per user i by including features that encourage sharing, such as posting to social networks. You can increase the conversion percentage by testing different signup flows. Try cutting out pages or signup fields.
Viral cycle time is how long it takes a user to go through your viral loop. Shortening your cycle time drastically increases the rate at which you go viral. You can do it by creating urgency or incentivizing customers to move through the loops.

Tactics

Engineering as Marketing

You can build tools like calculators, widgets, and educational microsites to get your company in front of potential customers.
HubSpot has Marketing Grade, a free marketing review tool. It’s free, gives you valuable information, and provides HubSpot with the information they use to qualify you as a potential prospect.
Moz has two free SEO tools, Followerwong and Open Site Explorer. They’ve driven tens of thousands of leads for Moz.
WP Engine has a speed testing tool that asks only for an email address in exchange for a detailed report on your site’s speed.

Business Development

With business development, you’re partnering to reach customers in a way that benefits both parties.
Google got most of its initial traction from a partnership with Netscape to be the default search engine and an agreement with Yahoo to power its online searches.
Business development can take the form of:
You should have already defined your traction goal and milestones, and you shouldn’t accept any partnership that doesn’t align with it. Many startups waste resources because it’s tempting to make deals with bigger companies.

Sales

Sales is the process of generating leads, qualifying them, and converting them into paying customers. It’s particularly useful for expensive and enterprise products.

Structuring the sales conversation

Situation questions. Ask one or two questions per conversation. The more you ask situation questions, the less likely they’re going to close.
Problem questions. Use sparingly.
Implication questions. Meant to make a prospect aware of the large implications that stem from the problem.
Need-payoff questions. Focus attention on your solution and get buyers to think about the benefits of solving the problem.

Cold calls

Be judicious about the people you contact. You want someone who is one-two levels up in the organization. They have enough perspective on the problem and some authority for decision making. Avoid starting at the top unless you’re calling a very small business.
Try to get answers about:

Tactics

It’s better to gain traction through a marketing channel first, then use sales as a conversion tool to close leads. The next stage is lead qualification: determine how ready a prospect is to buy. Once you’ve qualified the leads, you should lay out exactly what are you going to do for the customer. Set up a timetable for it and get them to commit with a yes or no whether they’re going to buy. Closing leads can be done by a sales team who does a webinar or product demo and has an ongoing email sequence that ends with a purchase request. In other cases, you may need a field sales team that actually visits prospective customers for some part of the process.
A checklist that can help you with sales:
I removed the last sections because of the post character limit. Here are two:
submitted by alollou to startups [link] [comments]

Free marketing guide for startups: How to achieve explosive growth!

Here is the summary of the book Traction: How any startup can achieve explosive growth.
I hope that you find it useful!

Traction is a sign that your startup is taking off. If you charge, it means customers are buying. If your product is free, it means your user base is growing.
If you have traction, all your technical, market, and team risks become easier to handle. It becomes easier to fund-raise, hire, do press, partnerships, and acquisitions.
Traction trumps everything.

How to think about Traction?

Almost every failed startup has a product. What failed startups don’t have is enough customers.
You should spend your time in parallel, both constructing your product and testing traction channels.
This is what we call the 50 percent rule: spend 50 percent of your time on product and 50% on traction. This rule seems simple but it’s hard to follow because the pull to spend all your attention on the product is strong. You’re probably making a startup because you want to build a particular product. You have a vision, but a lot of traction activities are unknown and outside your vision and comfort zone. So you try to avoid them. Don’t.
Doing product and traction in parallel has these benefits:
Before trying to get traction, you’ll need to define what traction means for your company. You need to set a traction goal. Maybe your current startup goal is to raise funding or become profitable. How many customers do you need and at what rate? You should then focus on marketing activities that result in a significant impact on your traction goal. It should move the needle.
Your startup has 3 phases:

Phase I: Make something people want

In phase 1, your product has the most leaks, it really doesn’t hold water. You shouldn’t scale up your efforts now, but it’s important to send a small amount of water through the bucket so you can see where the holes are and plug them. \ Your goal in phase 1 is to get your first customers and prove your product can get traction. You focus on building your initial product and getting traction in ways that don’t scale: giving talks, writing guest posts, emailing people you know, attending conferences, and doing whatever you can to get in front of customers.

Some founders believe that startups either take off or don’t. Actually startups take off because the founders make them take off!
– Paul Graham

Phase II: Market something people want

Once you hone your product, you have product-market fit and customers are sticking around. Now is the time to scale up your traction efforts. You fine-tune your positioning and marketing messages.

Phase III: Scale your business

As your company grows, smaller traction strategies stop moving the needle, so you’ll start to scale.
In phase 3 you have an established business model and significant position in the market, and you’re focused on scaling to further dominate the market and to profit.

Traction for funding

When pursuing funding, first contact individuals who understand what you’re working on. The better your investors understand what you’re doing, the less traction they’ll need to see before they invest. Also, try friends and family who may not need to see any traction before investing as they’re investing in you personally.

To pivot or not to pivot

Many startups give up way too early. The first thing to look for is evidence of real product engagement, even if it’s only a few dedicated customers. If you have such an engagement, you might be giving up too soon. Look for the bright spots in your customer base and see if you can expand from that base.

How to get traction? The Bullseye framework

The Bullseye framework helps you find the channel that will get you traction. Most businesses actually get zero distribution channels to work. If you can get even a single distribution channel to work, you have a great business. If you try for several but don’t nail one, you’re finished.
You’re aiming for bullseye: the one channel at the center of the target that will unlock your next growth stage. Here are the 3 Bullseye framework steps:

Find what’s possible: The outer-ring

The first step in Bullseye is brainstorming every single traction channel. It’s important not to dismiss any channel in this step. Think of at least one idea for each channel. For example, social ads is a traction channel. Running ads on Facebook or Twitter is a channel strategy within social ads. You could research what marketing strategies worked in your industry as well as the history of companies in your space.

Find what’s probable: The middle-ring

Go around your outer-ring and promote your best and most exciting ideas to your middle-ring. For each traction channel in your middle ring, now construct a cheap traction test you can run to find if the idea is good or not. These tests need to answer the following questions:
  1. What’s the cost of acquiring customers?
  2. How many customers are available?
  3. Are they the right type of customers for you now?
You want to design small scale tests that don’t require much up-front cost or effort. For example, run 4 Facebook ads instead of 40.

Find what’s working: The inner-ring

The final step in Bullseye is to only focus on one channel that will move the needle for your startup: your core channel. At any stage of your startup, you should have one traction channel that you’re focusing on and optimizing.
Most founders mess this up by keeping around distracting marketing efforts in other channels.
If search engine marketing is significantly better for you than other channels, you should focus all your efforts on this core channel and uncover additional strategies and tactics within it.
If no channel seems promising after testing, the whole process should be repeated. If you tried several times with no success, then your product may require more tweaking and your bucket might be still leaky.

How to test traction?

Middle-ring tests: You should be running several cheap tests that give you an indication of how successful a given channel strategy could be.
Inner ring tests:
You’re doing two things:
  1. Optimize your chosen channel strategy to make it the best it can be.
  2. Discover better channel strategies within this traction channel.
There is always a set of things you can tweak. For targeting blogs, you can tweak which blogs to target, type of content, call to action, etc. For search engine marketing, you can tweak keywords, ad-copy, demographics, and landing pages.
A common approach is to use A/B testing, where A is the control group and B is the experimental group. The purpose of it is to measure the effectiveness of change in a button color, an ad image, or a different message on a web page. If the experimental group performs significantly better, you can apply the change, get the benefits, and run another test.
You can use tools such as Optimizely, Visual Website Optimizer, and Unbounce.
Over time, all marketing channels become saturated. To combat this, you should always be trying to discover new strategies and tactics within your channel and conduct small experiments. Also, experiment with new marketing platforms while they’re still in their infancy.

Tools

To track your tests you could start with a simple spreadsheet or use an analytics tool with cohort analysis. You’ll need to answer these questions:
  1. How many people landed on the website?
  2. What are the demographics of my best and worst customers?
  3. Are customers who interact with my support team more likely to stay?
A basic analytics tool like Clicky, Mixpanel, or Chartbeat can help you with these questions. You can use a spreadsheet as the tool to rank and prioritize traction channel strategies. You should include columns like how many customers are available, conversion rate, the cost to acquire a customer, lifetime value of a customer for every given strategy.

How to focus on the right traction goals? The critical path framework

Define your traction goal

You should always have an explicit traction goal you’re working towards. This could be 1,000 paying customers or 100 new daily customers, or 10% of your market. You want a goal where hitting the mark would change things significantly for your company’s outcome.
Once that is defined, you can work backward and set clear time-based subgoals. Such as reaching 1,000 customers by next quarter.
The key is to follow the critical path towards that goal and exclude all features and marketing activities that don’t help you reach your goal. Everything you decide to do should be assessed against your critical path.

Avoid traction biases

Your competitive advantage may be acquiring customers in ways your competition isn’t. That’s why it’s critical to avoid have traction biases. Stop your urge to refuse channels like speaking engagements, sales or affiliate marketing, business development, or trade shows just because you hate talking on the phone or you find the channel annoying or time-consuming.

Targetting blogs

Targeting blogs that your prospective customers read is one of the best ways to get your first wave customers.
Mint’s initial series of tests revealed that targeting blogs should be its core channel. They asked users to embed an “I want mint” badge on their personal blogs and rewarded them with a VIP access before other invitations were sent out. They also directly sponsored blogs. They sent bloggers a message with “Can I send you $500” as the subject and told them a bit about the product.
To find smaller blogs in your niche:
You can also target link-sharing communities like Reddit, Product Hunt, and Hacker News.
Dropbox, Codecademy, Quora, and Gumroad all got their first customers by sharing their products on HackerNews because their products were a good fit for users on that site.

Publicity

Starting out, an article in TechCrunch or The Huffington Post can boost your startup in the eyes of potential customers, investors, or partners. If you have a fascinating story with broad appeal, media outlets will want to hear from you.
It’s easier to start smaller when targeting big media outlets. Sites like TechCrunch and Lifehacker often pick up stories from smaller forums like Hacker News and subreddits. Instead of approaching TechCrunch, try blogs that TechCrunch reads and get story ideas from. It’s easier to get a smaller blog’s attention. Then you might get featured on TechCrunch and then The New York Times which reads TechCrunch!
What gets a reporter’s attention?
A good press angle makes people react emotionally. If it’s not interesting enough to elicit emotion, you don’t have a story worth pitching.
A good first step is using a service like Help A Reporter Out (HARO), where reporters request sources for articles they’re working on. It could get you a mention in the piece and help establish your credibility. Also, you could offer reporters commentary on stories related to your industries.
You can use Twitter to reach reporters online; almost all of them have Twitter accounts and you’d be surprised how few followers many of them have, but they can be highly influential with their content.
Once you have a solid story, you want to draw as much attention to it as you can:
Once your story has been established as a popular news item, try to drag it out as long as you can. Offer interviews that add to the story. Start “How We Did This” follow-up interviews.
As your startup grows you may consider hiring a PR firm or consultant.

Unconventional PR

Nearly every company attempts traditional publicity, but only a few focus on stunts and other unconventional ways to get buzz.

The publicity stunt

Customer Appreciation

Be awesome to your customers. Shortly after Alexis Ohanian launched Hipmunk, he sent out luggage tags and a handwritten note to the first several hundred people who mentioned the site on Twitter.
Holding a contest is also a great repeatable way to generate publicity and get word of mouth. Shopify has an annual Build a Business competition.
Great customer support is so rare that, if you make your customers happy, they’re likely to spread the news of your awesome product. Zappos is one of the best-known examples of a company with incredible customer service and they classify support as a marketing investment.

Search Engine Marketing (SEM)

SEM is placing ads on search engines like Google. It’s sometimes called “pay-per-click” because you only pay when a user clicks on an ad.
SEM works well for companies looking to sell directly to their target customer. You’re capturing people who are actively searching for solutions.
Click-Through Rate (CTR) The percentage of ad impressions that result in clicks to your site.
Cost per Click (CPC) The amount it costs to buy a click on an ad.
Cost per Acquisition (CPA) How much it costs you to acquire a customer, not just a click. If you buy clicks at $1 and 10% of people who hit your site make a purchase. This makes your CPA at $10.
CPA = CPC / conversion percentage

SEM to get early customer data

You can use SEM as a way to get early customer data in a controlled and predictable way. Even if you don’t expect to be profitable, you can decide to spend a certain amount of money to get an early base of customers and users to inform you about important metrics such as landing page conversion rates, average cost per customer, and lifetime value.
Archives.com used AdWords to drive traffic to their landing pages, even before they built a product, to test interest in a specific product approach. By measuring the CTR for each ad and conversions, they determined which product aspects were the most compelling to potential customers and what those people would actually pay for. When they finally built their product, they built something they knew the market would want.

SEM strategy

Find high-potential keywords, group them into ad groups, and test different ad copy and landing pages within each ad group. As data flows in, remove underperforming ads and landing pages and make tweaks to keep improving results.
Use tools like Optimizely and Visual Website Optimizer to run A/B tests on your landing pages.

Keyword research

Use Google’s keyword planner to discover top keywords your target customers use to find products like yours. You could also use tools such as KeywordSpy, SEMrush, and SpyFu to discover keywords your competition is using.
You can refine your keyword list by adding more terms to the end of each base term to create long-tail keywords. They’re less competitive and have lower search volumes which makes them ideal for testing on smaller groups of customers.
SEM is more expensive for more competitive keywords, so you’ll need to limit yourself to keywords with profitable conversion rates.
You shouldn’t expect your campaigns to be profitable right away, but if you can run a campaign that breaks even after a short period of time, then SEM could be an excellent channel for you to focus on.

Writing ads

Write ads with titles that are catchy, memorable, and relevant to the keywords you’ve paired with it. Include the keyword at least once in the body of your ad and conclude with a prominent call to action like “Check out discounted Nike sneakers!”
Each of your ads and ad groups will have a quality score associated with it. A high-quality score will get you better ad placements and better ad pricing. Click-through rate has the biggest influence on quality score, so you should tailor your ads to the keywords. Google assigns a low-quality score to ads with CTRs below 1.5%

Tactics

Social and Display Ads

Display ads are banner ads you see on websites. Social ads are ads you see on social sites like Facebook and Twitter.
Large display campaigns are often used for branding and awareness, much like offline ads. They can also elicit a direct response such as signing up for an email newsletter or buying a product.
Social ads perform exceptionally well is when they’re used to build an audience and engage with them over time, and eventually convert them to customers.

Display ads

The largest display ad networks are Google Display Network, BuySellAds, Advertising.com, Tribal Fusion, Conversant, and Adblade. Niche ad networks focus on smaller sites that fit certain audience demographics, such as dog lovers or Apple fanatics.
To get started in display advertising, you could start to find out types of ads that work in your industry. You could use tools like MixRank and Adbeat to show you ads your competitors are running and where they place them. Alexa and Quantcast can help you determine who visits the sites that feature your competitors’ ads.

Social ads

Social ads work well for creating interest among potential new customers. The goal is often awareness oriented, not conversion oriented. A purchase takes place further down the line. People visit social media sites for entertainment and interaction, not to see ads.
An effective social ad strategy takes advantage of this reality. Use ads to start conversations about your products by creating compelling content. Instead of directing people to a conversion page, direct them to a piece of content that explains why you developed your product or has other purposes than immediately completing a sale. If you have a piece of content that has high organic reach, when you put paid ads behind that piece, magic happens. Paid is only as good as the content you put behind it. You should employ social ads when you know that a fire is starting around your message and you want to put more oil on it.
Major social sites you may consider are LinkedIn, Twitter, Facebook, StumbleUpon, Foursquare, Tumblr, Reddit, YouTube, and many others.

Offline Ads

Even today, advertisers spend more on offline ads than they do online. When buying offline ads, You should try to advertise to demographics that match up with your target audience. Ask for an audience prospectus or ad kit.
Not sure if magazine ads are a good channel for you? Buy a small ad in a niche publication and give it a test. Want to see if newspapers would be good? Buy a few ads in a local paper. You can also try radio ads and billboards.

Magazine ads

A compelling magazine or newspaper ad will have an attention-grabbing header, an eye-catching graphic, and a description of the product’s benefits. Also, you should have a strong call to action, like an offer to get a free book.

Direct mail

You could also try direct mail by searching for “direct mail lists” and find companies selling such information. (Beware that it can be perceived as spammy)

Local print

You could also try local print ads like local fliers, directories, calendars, church bulletins, community newsletters, coupon booklets, or yellow pages. These work really well for cheap if you want to get early traction for your company in a specific area.

Outdoor advertising

If you want to buy space on a billboard, you could contact companies like Lamar, Clear Channel, or Outfront Media. Billboards aren’t effective for people to take immediate action, but it’s extremely effective for raising awareness around events, like concerts and conferences.
DuckDuckGo bought a billboard in Google’s backyard and it got big attention and press coverage.
Transit ads can be effective as a direct response tool. You can contact Blue Line Media to help you with Transit ads.

Radio and TV

Radio ads are priced on a cost per point (CPP) basis, where each point represents what it will cost to reach 1% of the station’s listeners. It also depends on your market, when the commercial runs and how many ads you’ve bought.
TV ads are often used as branding mechanisms. Quality is critical for it and production costs can run to tens of thousands. Higher-end ones can cost $200K to make. You’ll also need an average of $350,000 for actual airtime. For smaller startups, you could try local TV spots which is much cheaper.
Infomercials work really well for products in categories like Workout equipment, household products, health products, and work-from-home businesses. They can cost between $50,000 and $500,000, and they’re always direct-response.

Search Engine Optimization (SEO)

SEO is improving your ranking in search engines in order to get more people to your site.
The most important thing to know about SEO is that the more high-quality links you have to a given site or page, the higher it will rank. You should also make sure you’re using the keywords you want to target appropriately on your pages, like in your page titles and headings.
There are 2 strategies to choose from: fat-head and long-tail.
Fat-head: These are one and two-word searches like “Dishwashers,” and “Facebook.” They are searched a lot and make about 30% of searches and are called.
Long-tail: These are longer searches that don’t get searched as much but add up to the majority of searches made. They make up 70% of searches.
When determining which strategy to use, you should keep in mind that the percentage of clicks drops off dramatically as you rank lower. Only 10% of clicks occur beyond the first page.

Fat-head strategy

To find out if fat-head is worthwhile, research what terms people use to find products in your industry, and then see if search volumes are large enough to move the needle. You can use the keyword planner tool for that. You want to find terms that have enough volume such that if you captured 10% for a given term, it would be meaningful.
The next step is determining the difficulty of ranking high for each term. Use tools like Open Site Explorer. If a competitor has thousands of links for a term, it will likely take a lot of focus on building links and optimizing to rank above them.
Next, narrow your list of targeted keywords to just a handful. Go to Google Trends to see how your keywords have been doing. Are they searched more or less often in the last year? You can further test keywords by buying SEM ads against them. If they convert well, then you have an indication that these keywords could get you strong growth.
Next, orient your site around the terms you’ve chosen. Include phrases you are targeting in your page titles and homepage. Get other sites to link to your site. Links with exact phrase matching from high-quality sites will give you a significant boost.

Long-Tail strategy

Because it’s difficult to rank high for competitive fat-head terms, a popular SEO strategy for early-stage startups is to focus on long-tail. If you bundle a lot of long-term keywords together you can reach a meaningful number of customers.
Find out what are search volumes for a bunch of long-tail keywords in your industry? Do they add up to meaningful amounts? Also, take a look at the analytics software you use on your site or google search console to find some of the search terms people are already using to get to your site. If you’re naturally getting a significant amount of traffic from long-tail keywords, then the strategy might be a good fit. Also, check if competitors use this strategy. If they have a lot of landing pages (search for site:domain.com in google), then it’s a sign that this strategy works for your market. Also, check Alexa search rankings and look at the percentage of visitors your competitors are receiving from search.
If you proceed with a long-tail SEO strategy, you’ll need to produce significant amounts of quality content. If you can’t invest time in that, you can pay a freelancer from Upwork to write an article for every search phrase you want to target.
Another way is to use content that naturally flows from your business. Ask yourself: what data do we naturally collect or generate that other people may find useful. Large businesses like Yelp, TripAdvisor, and Wikipedia all gained most of their traffic by producing automated long-tail content. Sometimes the data is hidden behind a login screen and all you need to do is expose it to search engines, or aggregate it in a useful manner.

How to get links?

Don’t buy links, you’ll be penalized by search engines for it. Instead, you can do:

Content Marketing

Companies like Moz and Unbounce have well-known company blogs that are their biggest source of customer acquisition.
Unbounce started a blog and an email list from day one. They used social media to drive readers to your blog. They pinged twitter influencers to ask for feedback, gave away free infographics, and e-books. These actions don’t scale but they push them to a point where their content will spread on its own.
OkCupid is a free online dating site. They intentionally wrote controversial posts like “How your race affects the messages you get” to generate traffic and conversation.

Tactics

Email Marketing

Email marketing is a personal channel. Messages from your company sit next to emails from friends and family. That’s why email marketing works best when personalized. It can be used to build familiarity with prospects, acquire customers, and retain customers you already have.

Email marketing to Find customers

Email marketing to Engage customers

If a customer never gets the value of your product, how can you expect them to pay for it or recommend it to others?

Email marketing to Retain customers

Email marketing can be the most effective channel to bring people back to your site. Twitter sends you an email with a weekly digest of popular tweets and your new notifications.
More business-oriented products usually focus on reminders, reports, and information about how you’re getting value from the product. Mint sends a weekly financial summary to show your expenses and income over the previous week.
You can also use it to surprise and delight your customers. Planscope sends a weekly email to customers telling them how much they made that week. Photo apps will send you pictures you took a year ago.

Email marketing to Drive revenue

You can send a series of emails aimed at upselling customers.
WP Engine sends prospects an email course about Wordpress, and near the end of the email, they make a pitch to signup for its premium Wordpress hosting service.
If one of your customers abandoned a shopping cart, send her a targeted email a day or two later with a special offer for whatever item is left in the cart.
You can use email to explain a premium feature a customer is missing out on and how it can help them in a big way.

Email marketing to get referrals

Groupon generates referrals by incentivizing people to tell their friends about discounts.

Tactics

Viral Marketing

Viral marketing is getting your existing customers to refer others to your product. It was the driving force behind the explosive growth of Facebook, Twitter, WhatsApp, Dropbox, Instagram, Snapchat, and Pinterest.
It’s so powerful that even if you can’t achieve exponential growth with it, you can still get meaningful growth. If your customer refers a new customer within the first week, you’ll go from ten customers to twenty and double every week without any additional marketing.
The oldest form of virality occurs when your product is so remarkable that people naturally tell others about it — pure word of mouth.
Inherent virality occurs when you can get value from a product only by inviting other customers, like Skype, Snapchat, and WhatsApp.
Others grow by encouraging collaboration like Google Docs.
Some embed virality like adding “Get a free email account with Hotmail” or “Sent from iPhone” to default signatures. Mailchimp and other email marketing products add branding to free customers’ emails.
Some incentivize customers to move through a viral loop, like Dropbox giving you more space if you invite friends to sign up. Airbnb, Uber, and PayPal give you account credits for referring friends.
Some add embedded buttons and widgets to grow virally, like Reddit and YouTube.
Some broadcast users activities on their social networks, like Spotify posting on Facebook when you play a song, or Pinterest when you pin content.
The viral coefficient K is the number of additional customers you can get for each customer you bring in. It depends on i, the number of invites sent per user, and conversion percentage (who will actually sign up after receiving an invite)
K = i * conversion percentage
Any viral coefficient above 1 will result in exponential growth. Any viral coefficient over 0.5 helps your efforts to grow considerably.
You can increase the number of invites per user i by including features that encourage sharing, such as posting to social networks. You can increase the conversion percentage by testing different signup flows. Try cutting out pages or signup fields.
Viral cycle time is how long it takes a user to go through your viral loop. Shortening your cycle time drastically increases the rate at which you go viral. You can do it by creating urgency or incentivizing customers to move through the loops.

Tactics

Engineering as Marketing

You can build tools like calculators, widgets, and educational microsites to get your company in front of potential customers.
HubSpot has Marketing Grade, a free marketing review tool. It’s free, gives you valuable information, and provides HubSpot with the information they use to qualify you as a potential prospect.
Moz has two free SEO tools, Followerwong and Open Site Explorer. They’ve driven tens of thousands of leads for Moz.
WP Engine has a speed testing tool that asks only for an email address in exchange for a detailed report on your site’s speed.

Business Development

With business development, you’re partnering to reach customers in a way that benefits both parties.
Google got most of its initial traction from a partnership with Netscape to be the default search engine and an agreement with Yahoo to power its online searches.
Business development can take the form of:
You should have already defined your traction goal and milestones, and you shouldn’t accept any partnership that doesn’t align with it. Many startups waste resources because it’s tempting to make deals with bigger companies.

Sales

Sales is the process of generating leads, qualifying them, and converting them into paying customers. It’s particularly useful for expensive and enterprise products.

Structuring the sales conversation

Situation questions. Ask one or two questions per conversation. The more you ask situation questions, the less likely they’re going to close.
Problem questions. Use sparingly.
Implication questions. Meant to make a prospect aware of the large implications that stem from the problem.
Need-payoff questions. Focus attention on your solution and get buyers to think about the benefits of solving the problem.

Cold calls

Be judicious about the people you contact. You want someone who is one-two levels up in the organization. They have enough perspective on the problem and some authority for decision making. Avoid starting at the top unless you’re calling a very small business.
Try to get answers about:

Tactics

It’s better to gain traction through a marketing channel first, then use sales as a conversion tool to close leads. The next stage is lead qualification: determine how ready a prospect is to buy. Once you’ve qualified the leads, you should lay out exactly what are you going to do for the customer. Set up a timetable for it and get them to commit with a yes or no whether they’re going to buy. Closing leads can be done by a sales team who does a webinar or product demo and has an ongoing email sequence that ends with a purchase request. In other cases, you may need a field sales team that actually visits prospective customers for some part of the process.
A checklist that can help you with sales:
submitted by alollou to Entrepreneur [link] [comments]

Month 2 Porn Tube Follow Along

Someone is following along???
But seriously.
Month 2 has been very strange. There has been a lot of movement. I started seriously blogging this year and I ventured into the porn side about a month ago. It is more exciting this side because of the obvious and because the needle moves quicker differently).
Month 1 Stats (Via GA):
Traffic: 970 sessions
Organic Traffic: 12 sessions
Costs: Software $297, links $40 ($49), sites ($140)
Revenue: $0.87
Profit: -$402.13
So I added some costs that may not be accurate. I originally bought a single site package from WP-Script and I installed it on my original site. Then after some time I upgraded. I ended up buying the comprehensive suite package for 300 bones.
For the first 3 weeks I really just let the site site not doing anything off site. I added about 800 videos and spent the rest of the month changing titles, descriptions, adding categories, etc. I have about 300 videos to finish optimizing. I average about 1 minute per video the way I am going.
About a week or so ago I started posting on reddit and started getting some instant traffic. I quickly went to about 150 visitors a day then slowly tapered off. This is something I am going to focus on until I get consistent organic traffic.
ALSO, I ended up buying 5 more (porn) domains I was watching. They have great metrics (DA 20+, no spam foundation, solid backlink profiles, previous traffic...) and I quickly realized free themes and free uploaders will cost me a lot of time and headache. I ended up buying the lifetime all inclusive, creme de la creme package from WP-script. The first website made it very easy to upload videos, optimize them, and all the while my site speed has been pretty fucking fast. Great scripts all around.
I see this as a way to scale sites quickly. More to follow...
I added ads from Exoclick to my original site and I average about $0.15 per day from the 100-150 sessions I get. It is awesome to see some instant revenue. It gives me motivation to see what I can earn if I can scale what I have been doing.
I bought a few domains because the metrics looked too good to pass up. I don't have to spend a lot of time optimizing everything either. If I add 500 videos per site I'll spend 2,500 minutes in the next 2 months or so optimizing each site. Thats about a full time weeks' worth of work.
So if I can get that done and start driving traffic through reddit I can start to see some cash (cents) roll in. Each month I would assume it will grow. Backlinks will be needed at some point. One site I bought has about 1k clean (clean?) links according to SEMRush. The others are already ranking for some KWs but they're dustings.
I figure if I can drive 20k page views in total per month eventually the organic PVs will catch up with the referrals from Reddit if I don't too burnt out before then.
It's great to see I can spend 30 minutes per day and drive 5,000 page views per month to a new porn tube blog. That should be the tip of the iceberg. Organic traffic quickly follows.
Takeaways:
- Don't rely on strictly SEO. Buying old site has cut down on many weeks of waiting for organic SEO ranking, but there are so many sources where people are looking for porn. Referral traffic should not be ignored in this niche.
- Traffic can come quick. Revenue comes slower. At about 1,000 page views you can earn about $0.10 instead of maybe $20-50+ CPM.
- Focus on what is working and not the potential of the next new thing.
- Build what you have. Two in the hand, blah, blah, blah. I got a lot of good assets. Now developing them is the next step.
- Pay more early to spend less long term. I tried the theme/plug in package and I learned it would save me a shitload of time and money and heartache and stress, so I just ended up buying the big package so I could plug and play what I know. Now it is on fewer thing I have to worry about. It is actually awesome. I know the system and I know it will run great, look great, and give me long term flexibility in case I want to sell an asset.
- CPA/CPM affiliate networks should be explored (too early now).
In total I have spent about $500~ in software and domains. I think I could sell off one domain with the software attached right now and domain and possibly double my money. But maybe it would be selling cheap in hind site.
June Goals:
Page views: 6,000
Organic PVs: 100
Ad revenue: $5
Links: Who the fuck knows. I have 0 links in GSC, 150 in AHRefs, and 80 in SEMRush. So, 1 million billion links by July 1 booya.
Thanks for whomever is still paying attention. See ya next month.
submitted by Imgoingtowingit to learnporngramming [link] [comments]

How to make your WordPress website quicker

We wanted to put together a readily available guide on Reddit that discusses WordPress website performance optimization. In this guide, we're going to try to introduce you to the main techniques that we use to optimize all of our client web sites and point you in the direction of further resources that you can use to educate yourself.
A common problem that many WordPress website creators encounter is this scenario: you've built a beautiful, well designed, well functioning website. once you begin testing it, you realize that the page loads a bit slowly. You then do a Google search for how to fix this, and stumble across the Google PageSpeed report – cool, it will tell you how to make your website faster. You enter your URL, run the report, and discovered that you scored 28 out of 100 for your desktop experience (and 6/100 for your mobile). that's not good. What is good is that the Google pagespeed report identifies all aspects of your website that need to be improved. So now you've identified that your website is slow, and you've identified what you should focus on improving. You turn to Reddit, and via some route you end up on this guide.
To speed up your WordPress website, there are a ton of things you can do. If you haven't done anything regarding the performance of your website yet, these are the main things that you should do first.

Get a good host.

The first thing you need to think about is what you are hosting your website on. A big issue with many WordPress websites that gets identified in the opportunity section of your Google pagespeed report is slow server times (ttfb). TTFB refers to time to 1st byte. In English, this means how long a browser needs to wait to connect to your web server and download the files.
https://isotropic.co/reduce-ttfb-on-your-wordpress-website/
There are a couple of variables that may impact the ttfb, but most of the time, it can be narrowed down to your webhost. If you are on a shared hosting plan, your TTFB will be high.
The worst performing webhosts we have found are BlueHost and GoDaddy. if you are on their $3-$10 per month plans, that means you are paying for shared hosting. Shared hosting refers to a style of hosting where the host company puts many individual websites onto a single server. This saves costs, so they can offer hosting at low rates, but because there are so many individual websites on a single server, the resources are spread thin, and the response times of the server are terrible.
If you find yourself in this situation, where you are on shared hosting with a bad webhost, the best thing you can do for the speed of your website is move to a good host. If you want similar costs, but good hardware, take a look at digital ocean. (How we install WordPress on digitalocean installations ) Keep in mind that hosting on DO is not managed, but at the same time it costs $5 per month for one GB of dedicated ram which is more than enough to make your website load quickly. The hardware behind the digital ocean servers is second to none.
In most situations, doing this is impractical because there is no managed aspect to the hosting. For typical consumers, we recommend a company called cloud ways, which allows you to host your website on five of the major cloud hosts (Digital Ocean included). You can read more about Cloudways here, and why you want to use it. There's also an affiliate link in that article if you're feeling nice.

Remove Plugins & Bloat

If you're on a good host, or have recently moved to a good host, the next thing you need to do is remove plugins and bloat. A general WordPress website doesn't need 500 individual plugins running on one page. If you have a massive amount of plugins for your website, you are definitely impacting your loading time period we would recommend running through the list of plugins, and figuring out which ones you can delete. Delete as many as you possibly can while retaining the functionality of your website. Try replacing some plugins with code snippets, or more lightweight plugins. There is a two pronged benefit to this approach. First, the less plugins that need to load on an individual page, the less data that is transferred, which leads to a faster loading page, which leads to a better pagespeed score. 2nd, the less plugins on an individual page, the less processing power that both the server and the browser need to dedicate to loading their features and functionalities. That makes a faster loading page.
Doing this will directly impact the opportunities “remove unused CSS, and remove unused JavaScript”.
Now, it's time to reduce bloat from individual pages. To do this, there's a plugin called Asset Clean Up. asset cleanup allows you to run through each individual page and post and stop individual CSS and JavaScript files from loading. If you are loading a file on a page that isn't used, you're wasting time pointlessly loading data. By stopping these files from loading, you will increase the speed of this specific page.
Once you download the plugin, you can go on the individual page in the back end, Scroll down, and you'll see a list of all CSS and JavaScript files that that page is loading. You can identify files that aren't used in the page, and then turn them off. Do this for all major pages and posts on your website, and it will begin to load much faster.
https://isotropic.co/how-to-identify-and-remove-unused-css-for-wordpress-websites/
The pro version of this tool will also allow you to disable plugins on a per page basis. if you are using gravity forms in your website, you're loading the CSS stylesheet for gravity forms in every page, even if you only use the form in your contact page. Disabling gravity forms on every page except for the contact page stops your website from having the browser load data that isn't used in this specific page. Less data transferred equals a faster loading page. You can also disable plugins with regex rules (much more powerful).
You can use the query monitor https://wordpress.org/plugins/query-monito 333333to help you identify which plugins are causing you the most trouble when it comes to page speed.

Focus on your images

By now, your website should be hosted from a server that offers it the power it needs, and all plugins and bloat should be removed or disabled.
It's now time to focus on your images. In most cases, the images on any website are the largest file type that will be loading when the page renders. You want to make sure that all images on your website are properly sized, as small as they can be without losing quality, compressed, and served in next generation formats. By ensuring that your images are optimized, you'll end up transferring less data to the visitor when your web page loads, which will result in a faster experience.
https://isotropic.co/how-to-efficiently-encode-images-on-wordpress/
To optimize your images, there are a couple plugins that you can use to do this automatically. These plugins will run through your images in bulk, compress them, resize them, and convert them to web P format.
you can usually cut the file size of images in half by optimizing them and then serving them in a next generation format like web P. There are a bunch of plugins on WordPress that you can use to do this, and we've bounced around using a bunch. Right now, our favorite plugin to optimize images is ShortPixel.
All you need to do is install the plugin, and it will automatically bulk optimize your images, and convert them into the WebP format.
You also want to lazy load your images, which means they will only load when the visitor scrolls to them. There's no point in loading photos if the visitor won't Scroll down the page.

Cache

Once the images are addressed, you'll want to install a local caching system. There are a ton of caching systems out there, independent on who you ask, recommendations will change.
Our favorite caching plugin is WPRocket. It works really well, and does a lot more than simply caching files on a visitor's browser. At the same time, it costs $59, and depending on what you're doing that might be a large capital outlay.
We use WPRocket to merge and minify CSS and JavaScript files, cache them, preload other file types, and more.
However, if you heed our recommendation and host your website through cloud ways, they have their own caching plugin called Breeze which works really well and is 100% free. Breeze will merge and minify all files, cache them, and it also offers access to varnish caching (if you’re on Cloudways).

CDN

Serving files from a content delivery network may help. Cloudflare is a popular option, and there are many additional CDN's out there. If you're hosting through Cloudways, they offer one as well which works. it is a white label version of the Stackpath CDN.
The short pixel image optimization plugin also offers a CDN for your images. we've only used this on one client website, but it has made a noticeable difference in the page speed loading time period keep in mind that this website was very image heavy.

PHP

One other thing that you should take a look at is your PHP version. On some hosts, they won't automatically update it and you may be stuck on version 5.3, while the most current version is version 7.4. the performance difference between versions is massive, and you should always be on the most up-to-date version of PHP.
There are a lot of other things that you can do to positively impact the performance of your website. We've covered most of the audits that you can fail on Google pagespeed over at our blog, so if we didn't cover something here, take a look at our blog and utilize the search feature. https://Isotropic.co/blog
Feel free to ask any questions you may have in the comments below, and we’ll be happy to answer.
submitted by isotropicdesign to SiteSpeed [link] [comments]

The Rich Jerk – Just A Jerk Or Worth The Hype?

We’ve all heard of the Rich Jerk, but does his e-book live up to all the talk? Read on for the truth about his home business/get rich quick plan.
You can’t seem to do a search for home business, online marketing or get rich quick schemes these days without hearing something about the Rich Jerk. There are articles ranging the spectrum from ranting about his “bad attitude” used to market his product, right up to glowing testimonies about how much money people are making in a day thanks to his advice. Some people certainly may find his blunt, arrogant way of bringing his point across to be somewhat offensive and unnecessary. For those of us who have practically fallen asleep reading some of the other boring, uninformative e-books about making money online; or the over-hyped sales letters for get rich quick schemes, the Rich Jerk is a welcome alternative.
I came across his e-book about a month ago while looking into possible home business ideas, like so many of us these days that are hoping to start making money online, I had spent countless hours searching for something real. I was impressed to find that the information he gave actually made sense, with little to none of the html confusion of other e-books I’d struggled through. He also didn’t waste time like some e-book authors by going through the most basic details of how to build a website, or explaining in great detail how adsense works. With all of the different site-building programs and D.I.Y web-hosting companies these days, truly anyone can build a good looking website, and Google has plenty of help when it comes to adsense. (There are also some really great e-books on the net if you are looking for something specifically about adsense.) I’ve read e-books that were supposed to be about online marketing, but consisted of nothing more than a few pages telling you to; a) build a website, b) join an affiliate program, c) join adsense. There wasn’t even any real info on how to go about doing those these things, and yet the comment was made in the script that “I know you paid a lot of money for this”. No wonder people are skeptical of get rich quick schemes.
What information does the Rich Jerk give you for your purchase price?
• How to choose which affiliate programs to promote, and a listing of the best affiliate networks to join.
• Pay-Per-Click and SEO (search engine optimization) strategies, useful for any type of website.
• Advice on creating and selling your own e-book/product, and selling other companies products on e-Bay.
• A full chapter for “beginners” to expand on all the topics, and make further suggestions for success.
• A list of affiliate products and programs he personally recommends to aid you in your venture, and some alternative online business opportunities for the more adventurous.
This may not sound like a lot of information, and while the Rich Jerk is only 47 pages, there is more useable info included than in some books twice the size. There’s a very good reason as to why so many articles and reviews have been written about this product, if you’re looking to start an online business, it is worth your time and money to read this e-book.
As for the issue of the Rich jerk’s “attitude”, it’s called anti-marketing. While people like to complain about it, it does get results. It grabs your attention when you’re looking at a bunch of run-of-the-mill ads. After all, you’re taking the time to read about him right now, just as I’m taking the time to write about him, so he’s achieved his goal. It’s also a matter of doing what works for you; celebrities have been doing this sort of thing for decades. (We can all easily come up with a half dozen or more names that are remembered for exactly this tactic.) I personally felt that it was refreshing to have someone be blunt and honest about what is deemed by some to be a get rich quick program. Make no mistake. What the Rich Jerk talks about is a legitimate online business, which will require you to spend some money before you can start making money.
Please understand that any online business or home business is going to take some work, regardless of what you’re promoting; and it will take some time to actually start making money. The Rich Jerk does have some great ideas for how to make it all a lot easier though, and a lot more affordable too. http://forexmarket.site/news-66-network-marketing-why.html
submitted by Giuelith to WealthClub [link] [comments]

Work At Home Business Ideas

Here are some excellent businesses that you can start, operate and grow from your home. All these work at home businesses have the following desirable features:
*Low Startup Costs *Ease of Entry *High Income Potential *Home Based and Operated *Worldwide Sales Potential *Residual, Recurring and/or Passive Income Potential
  1. Consulting
A consultant is someone expert in a field who, for a fee, advises businesses or individuals on various matters of concern.
Many times we tend to feel that our knowledge, skills or abilities are nothing unique. However, many lack those same assets and would gladly pay us for our knowledge and services.
Although it is possible to make a living from consulting with individuals, the big money is in performing services for businesses.
Do you have knowledge of bookkeeping, accounting, tax or similar business matters? Some have made excellent money specializing in small business consulting.
Are you a computer hobbyist with business or internet experience? You could make money in web design, internet marketing, search engine optimization, or some other specialty.
Some lawyers have combined their legal experience with their love of the Internet and specialized in intellectual property and computer law.
  1. Finding
A finder is someone who, for a fee, finds something needed by a business or individual. A finder`s fee is the amount paid to the finder for locating what was required.
Finder`s fees are paid for finding money (loans, equipment leasing, et cetera), equipment (mining, construction, et cetera), personnel, companies for sale, locations (fast food franchises, vending machines, et cetera) and just about anything else that people are willing to pay for.
Simply match sellers with buyers and you can earn finder`s fees.
  1. Auctions
An auction is an event where items are sold to the highest bidders. An internet auction, online auction or e-auction is an auction where you can buy and sell items on the Internet.
Many thousands now make their living or fortune from selling products and services on eBay and similar auction sites. So can you!
  1. Drop Shipping
Drop shipping is a method of selling products without stocking inventory yourself. When you make a sale you contact the manufacturer or authorized distributor who ships it to the customer with your invoice and shipping label. Advantages include no warehousing, shipping, or inventory costs.
  1. Affiliate Programs
An affiliate or associate program is a method of selling products on the internet through commission sales. When someone you refer to a website buys, the company you are an associate of (or affiliated with) pays you a commission.
In many cases, it is also possible to make money from the efforts of people that you introduce to the affiliate program. You can also expand your product line by joining and promoting more than one affiliate program.
  1. Webmastering
A webmaster is a an internet specialist reponsible for all aspects of web sites.
Areas where businesses need assistance include web site design, logo, banner or graphic design, web hosting, e-commerce, internet marketing, web programming, scripts, security, web site maintenance, copy writing, mailing list management, and many other areas.
  1. Self-publishing
A self-publisher creates, produces, and sells information products. Information products may be in the form of books, booklets, videos, audio cassettes, compact disks (CDs), electronic books, files, databases, private websites, and other media.
The information products that you create are unique. You have exclusive control and ownership of your own products.
  1. Instant Publishing
An instant publisher sells information products produced by someone else who grants them reprint (or resale) rights. Often self-publishers will sell such products to complement their own information products.
  1. International Trade
International trade involves importing and exporting. Importing involves buying goods and services from suppliers in another country. Exporting involves selling goods and services to customers in another country.
  1. Mail Order
Mail order is a method of conducting business through the mail. Goods and services can be sold through direct mail (and also via catalogues, magazines, newspapers, radio, television, web sites, and other media). Customers can order by mail or by other means (fax, telephone, internet, et cetera). Delivery of orders can be made by mail or alternative means (such as by courier for physical goods or by fax, e-mail, telephone, or electronic files for information). http://www.forexmarket.site/news-66-network-marketing-why.html
submitted by Giuelith to Travelbroker [link] [comments]

The Heist: Book 2, Chapter 3:- Deadlock

Chapter 1:- A Fleeting Dream
Chapter 2:- Team Up
Chapter 3:- Deadlock
Headline:- Former Head of Security of Ansel Crane, Sonia Alves goes missing.
Rye:- Oh no..
Lee:- This can’t happen.
Eris:- I think this is not a simple “gone missing” case. What do you say, Lee ?
Lee:- Yes. There must be somewhere someone or some people have taken her. Sonia could never go missing just like this.
(The scene shifts to the dark room, where Sonia is kept. Two persons watch her through what seems to be a two-way mirror.)
Person 1:- She will wake up soon.
Person 2:- So will the other one. We strike at that time.
(The fog from the drug lifting from her mind, Sonia stirs awake.)
Sonia:- Uh...
(Person 1 opens the door and comes inside. He takes a bottle of water and opens it.)
Person 1:- Wake up, Sonia.
(Sonia slowly opens her eyes. Person 1 sees her eyes, which are heavy from the drug-induced daze. He takes the bottle of water and takes it near Sonia’s mouth, slowly letting her drink the water.)
Person 1:- Drink this. This will help flush the drugs from your system.
(Sonia drinks the water and slowly, her mind comes into focus.)
Sonia:- Who are you ?
Vincent:- You can call me as Vincent. Now, I know the usual routine, you tell me that you’ll not spare me once you’ll get out, I will not tell you anything , blah blah. I’ll be straight to the point. I want something from you, no, not your life or your love. I want you do do something.
Sonia:- What do you want ?
Vincent:- I want you to deliver a message.
(The scene shifts to Lee’s plane.)
Lee:- We need to find her. Urgently. Rye, can we make a detour to Brazil ?
Rye:- Let me check in with our crew there.
(Rye video calls the Tokyo crew. On the video, crew member appears. He is seen wearing a suit and glasses, which makes him look like a nerd. He speaks with a thick Japanese accent.)
Japanese crew member:- Hello Rye. Are you in a fix ?
Rye:- Hello Akihito. Yup. I’m in a tight spot. Can we come in two days late ? We’ve had an unexpected problem.
Akihito:- Please wait for a minute. Let me check with our crew to ascertain the revision of our timings.
Rye:- Sure. Take your time.
(After conversing with some of his crew memebers, Akihito returns.)
Akihito:- Let me explain the problem to you from ground up, Rye.
Rye:- Okay.
Akihito:- We needed to rob a bank. It’s name is Haruto Holdings and it is affiliated with the yakuza. It’s a front for laundering money and I seem to be a good accountant.
Lee:- Did you notice some discrepancies in their accounts ?
Akihito:-(excitedly) Yes. While checking, I found an error, Their reserve ratios are much higher than the official limit. Their undisclosed —
(He notices himself getting hyped up and stops himself abruptly.)
Akihito:- Sorry for the sudden burst there. I tend to get excited while discussing finances.
Lee:- No problems. But, if its controlled by the yakuza, won’t it be a problem for us ?
Akihito:- I was just arriving to that point, Lee- san. The leader of the Yakuza controlling this holding is out of town on some “business”.
Lee:- I see. When is he returning ?
Akihito:- Our contact inside says that he still has 2 days left to return.
Lee:- Can you somehow extend the return timing ? It will be helpful to us, no matter how small.
Akihito:- Give me half an hour and I’ll see what I can do.
Rye:- Okay.
Lee:- We have half an hour. Let’s start our initial searches.
Anton:- I’ve started breaking into Sonia’s security cameras.
(Half an hour passes by like minutes. Soon, Akihito calls)
Rye:- What is the update, Akihito ?
Akihito:- I’ve spoken with my contact.He can extend that by only 8 hours. That means you can take a detour for only 8 hours, otherwise we risk missing our window.
Rye:- Okay. We’ll not miss our window. Thanks a lot !
Akihito:- My pleasure. Goodbye, Rye.
Rye:- Goodbye, Akihito.
Lee:- We got 8 hours guys. Let’s move fast. Onto Brazil !!
(Soon, they reach Brazil.)
Anton:- We need to find out why she was captured. I’ve just finished breaking in. Give me a few minutes to configure the protocols.
Lee:- Good. Rye, how is our base looking ?
Rye:- Already done. I’ve booked a place which is very close to Sonia’s. Thank the Rooks.
Lee:- Good. We need to find where she is. Anton, status of the surveillance at Sonia’s?
Anton:- Lee, it’s looking bad. The security cameras that Sonia had installed were jammed.
Lee:- Jammed ?
Anton:- Something like this..
(Anton shows him a video feed, which flickers rapidly before shutting down.)
Lee:- These clothes are the same ones I wore I Monaco. The one which emitted a special frequency to render CCTV’s within a short range useless.
Eris:- Correct. I gave it to you. It was a prototype made in Russia. This one’s also the same. See the lines on that jacket ? That was the initial one.
Rye:- Which means the kidnapper had access to black market tech.
Lee:- That’s too broad of a categorisation. We need something which narrows it down.
(Lee thinks for a minute.)
Lee:- Eris, can you give me the approximate range of this jacket ?
Eris:- The prototypes have a jam range of approximately 30-40 metres in circumference.
Lee:- Good. This means that the kidnapper was only able to jam the cameras inside the perimeter of Sonia’s house.
Anton:-...that excludes the municipal cameras outside her house. Nice thinking. I’ll get inside now.
(The scene shifts to the room where Sonia is held.)
Vincent:- I need you to deliver a message, Sonia.
Sonia:- What message ?
Vincent:- About someone you might have seen before.
(Vincent clicks on a remote, which opens a projector. The bright light of the projector startles Sonia’s eyes. She looks away.)
Vincent:- Don’t worry. Your eyes will adjust.
(Soon, her eyes adjust to the bright light and she finally sees the picture. She gasps.)
Sonia:- No...
(The scene shifts to the plane)
Anton:-I should upgrade Sonia’s security sometime. It took me less than 5 minutes to get in.
Edison:-We’re almost in Brazil.
(Anton looks out and sees the city of Rio de Janeiro.)
Anton:- We’ll do this after we land.
Lee:- Lets go. Where is our base ?
Rye:- I’ll lead.
(All of them check into the Rooks safe house and settle down. The scene shifts to the room again.)
Rye:- Thank the Rooks for this.
(Sonia gasps on seeing a photo of Lee on the projector screen)
Sonia:-(startled) You want me to deliver a message to Lee?
Vincent:- No. I want you to deliver a message about Lee.
Sonia:- To whom ?
Vincent:- To the world.
Sonia:- What makes you think that I could ever sell out the crew?
Vincent:- I have one thing which can radically change your decision.
(Vincent presses a button and the white screen rolls up, revealing what seems to be a two way mirror. A middle aged woman is sitting in front of the mirror, admiring herself. She bears a resemblance to Sonia.)
(On seeing her, Sonia furiously lashes her arms and legs, trying to break free, but fails.)
Sonia:- No...
Vincent:- Scream all you want. She can’t hear a thing. But wait, the best part will be coming shortly...
(The scene shifts to Lee, where Anton has just finished hacking into the municipal network.)
Anton:- And... done. It was not that hard.
(Anton looks at several camera feeds, all of which stop after some time, except one.)
Anton:- We got lucky. Come here and see for yourself.
(All come to look at Anton’s screen. They see all other cameras stop recording, except one, which is farther than the others.)
Lee:- Nice, Anton. Let’s see the footage.
(They open the footage and look at a car coming down the road, in the early morning. The person driving the car takes something from the glove box and the backseat.)
Lee:- Pause the video, Anton and zoom in on his hands.
Anton:-(pauses the video) He’s handing the other guy some kind of canister with the jacket. I think it’s some kind of go-to-sleep gas.
Lee:- Yup. They knew that no one’s guard is that strong after they wake up. At least with Sonia, it was.
Rye:- I’ll check for the number plate.
Lee:- Good one.
Anton:- I captured both the driver and the man’s faces from the feed. I can run them through the criminal database.
Lee:- Do it.
Anton:- It’ll take a an hour or two. What should we do until then ?
Edison:-(checking his watch) I suggest that we actually go inside Sonia’s house. We can always see the footage later.
Rye:- Good one. The real place can always give us clues towards finding those people. Or we can always wait here. What do you say ?
Lee:- Hmm...
DIAMOND CHOICE:- Sneak into Sonia’s house ?
Costs:- 15💎
Sneaking into Sonia’s house will provide you with a massive clue towards the perpetrators !! Don’t worry, you won’t risk getting caught !
Lee:- Lets go people. Nothing beats real, solid evidence.
Miranda:- I hope that this won’t take long. We have a schedule to stick to.
Edison:- I don’t think so. We’ll be back before we know it.
Rye:- No need to be overtly secret. No police will be patrolling the area, even though it is cordoned off.
Edison:- What are we waiting for ? Let’s get going, lads.
(Soon they reach to the crossing near Sonia’s house.)
Anton:- I’ll be remotely guiding you from here. Good luck !!
Lee:- Okay. We’ll come in from the back. Anton, status of security cameras ?
Anton:- Already replaced the feed with a recorded one. You are invisible.
(Lee boosts Rye and Edison on the other side of the wall, then climbs onto the other side of the wall. They all soon reach a door, to which Edison gets picking.)
Edison:- This one is the easiest to pick.
(Soon, Edison hears a ‘click’ in the lock mechanism and unshackles it and they open the door.)
(The scene shifts to Sonia. She furiously tries to wiggle herself free from her restraints, but fails.)
Vincent:- We both know that you can’t get out. So stop being irritable and stay still.
Sonia:- If you touch her, I swear I’ll...
(Vincent approaches her and puts a hand on her mouth, silencing her.)
(As he puts a hand on he mouth, Sonia sees him closely. He has green eyes, brown hair, muscular frame and a cold and calculating voice.)
Vincent:- Shhhh... Look now.
(A man comes out from another door and approaches the woman. He is young, with jet black hair and with a smile on his face, he carries a large box of pizza in his hands and approaches the woman.)
Unknown Person: Hello ma’am. I’m a friend of Sonia’s.
Woman:- Oh ! What is your name ?
Unknown Person:- My name is Timothy. Sonia is not here for a while. She insisted me to give you a pizza party. So here I am.
(He opens the box. Inside, a large, fresh pizza is seen. He gives the box to her and she takes a bite of the fresh and tasty pizza. Timothy goes behind the woman and silently removes a gun)
Vincent:- You know, Sonia, we won’t hesitate to end her life. But I hope you can convince me to do differently. What do you say ?
Sonia:-(with a broken expression) I’ll do it. But, if you even touch my mom, I’ll—
(Vincent takes out his phone and calls Timothy. He quickly hides the gun and picks up his phone.)
Vincent:- Shoot her.
Timothy:- Okay.
Sonia:- No !
(Before Timothy takes out his gun, The woman, Sonia’s mother talks to Timothy.)
Sonia’s Mother:- Thanks a lot. I hope that my daughter is safe, wherever she is.
(Inside, Sonia is on the verge of tears)
Timothy:- Of course she is. Have you finished ?
Sonia’s Mother:- I’ll be done in just a min—
(Sonia’s mother falls down, asleep as Timothy silently pricks her neck with an injection, rendering her unconscious.)
Sonia:-(furiously) What did you do to her ?
Vincent:- You just saved her. Nice work. Now let’s move on to the real work, shall we ?
(The scene shifts to inside Sonia’s house)
Lee:- It’s like someone wiped the place clean.
Rye:- (checking the furniture) Cleaned up ? If that’s the case, I suspect the police here must have found nothing.
Edison:- No. This is not cleaned up.
Rye:- How can you say ?
Edison:- Look at the kitchen. It’s not even touched. Looks like whoever got her must not have come this far.
Lee:- Good thinking, Edison.
Anton:- (on comms) Lee, I’m checking the video feed after they got out. It’s a bit blurred due to interference by the jacket’s frequency, but I’ll get something,for sure.
Lee:- Keep checking.
(They keep checking the inside of the house, but find nothing.)
Rye:- There’s not much we can find here.
Lee:- Yup. Let’s get outside. I think she was captured from the door itself.
(All three get to the door and unlock it.)
Rye:- I think that we might find some good evidence here.
Lee:- Nice. Spread out and tell me what you find.
Edison:- Okay. I’ll take the right side.
Rye:- I’m on the left one.
Lee:- I’ll check near the gates.
(The scene shifts to Sonia.)
Vincent:- She’ll be with us until you give us what we want. Now, stay still. I’m going to remove your restraints. Any move you make, a real gunshot will be heard.
(Vincent removes Sonia’s restraints and positions a video camera in front of Sonia.)
(Vincent calls Timothy in. As he comes in, he has a video camera and a large sandwich in his hand.)
Timothy:- Wouldn’t want you getting all low due to no energy. Eat it.
(He gives Sonia the sandwich. She eats it. He puts the video camera onto the tripod and gives Sonia a script.)
Vincent:- Memorize it. Tell it as it is. You tell it, you go free.
(The scene shifts to Lee. At the gates, Lee finds something unusual in the sewage drain.)
Lee:- What is that ?
(Lee calls Anton and Edison, who come and look at the thing tethered to a sharp rock inside the sewer.)
Rye:- It’s some sort of.. cover.
Lee:- Do you have a hook ? I could use it to take it out.
Edison:- I have one.
(Edison removes the hook and line and expertly catches the thing. He reels it up.)
(On seeing it, their faces brim with understanding.)
Lee:- It’s a face mask.
Rye:- So, our video footage was useless.
Edison:- Not completely useless. Look here.
(Edison flips the mask over, on its backside, where the voice chip rests.)
Lee:- It’s a voice chip.
Rye:- (looking at the chip closely.) Its not a commercial one. This is custom made. And it’s not looking good. We need someone to fix this.
Lee:- Assuming we can fix this and somehow break in, what’s it of any use ? It’s just a voice chip.
Rye:- No. it’s more than that. It also functions as a storage card. See the tiny niblet there ? It’s supposed to be an ‘in’ for a comms device.
Anton:-(on comms) we need to get out of here, fast. We have only three and a half hours left.
Lee:- Lets go guys. We need to get to Japan, fast.
(The scene shifts to Sonia.)
(Vincent takes the script away)
Vincent:- You done ?
Sonia:- Yes.
(Vincent signals Timothy to turn on the lights. Timothy takes the paper away from Sonia and sets the camera.)
Timothy:- You are on in 3..2.. 1... and go.
Sonia:- My name is Sonia Alves and I want to deliver this message to the security agencies of the world—
(After some time, she finishes.)
Vincent:- You’ve done good, Sonia.
(Vincent prepares an injection. Hiding it in his hands, he approaches Sonia.)
Vincent:- Goodbye. Hope you never meet me again.
(He presses it to Sonia’s neck and she slowly starts to lose consciousness.)
(But, before Sonia completely passes out, she briefly sees a flash of golden reflected from both their hands. After that, she passes out.)
Vincent:- Take her and her mother out to a nondescript location and leave them there.
Timothy:- Are you sure she won’t remember anything ?
Vincent:- “Are you sure ?” I mean, are you kiddding me ? It’s not the first time we’ve used it.
Timothy:- Still. Just asking. I’ll go now.
(Timothy hoists Sonia and her mother’s unconsciousnes forms and puts them in his car. He then speeds away.)
(Vincent watches Timothy’s car go. He takes his phone out and calls someone.)
Vincent:- It’s done.
Unknown person:- Good. Your act will be rewarded in its entirety. Now return to base. We need to go.
Vincent:- I’m on my way.
(The scene shifts to Lee, where Lee, Rye and Edison have just reached the plane.)
Lee:- Don’t worry. We’ll make it in time.
In the plane
(Lee, Anton, Rye and Edison are examining the chip.)
Anton:- Wow. Whoever made this must be real good.
Rye:- Is it possible to fix it ?
Anton:- I don’t know. But I know a Rooks agent in Japan who does.
Lee:- We need to fix this. This is our only hope at getting Sonia back.
Anton:- Don’t worry. He’ll do it.
Eris:- Lets go to Japan, people !!
(Meanwhile, the scene shifts to Vincent)
(Vincent reaches his base, a nondescript garage. There a man, in a crisp suit is seen standing.)
Vincent:- I’ve arrived.
Unknown Person:- Good. One of our... “investors” in Japan has called us. Urgently.
Vincent:- Lets get going then.
Who is Vincent ? Who is the Unknown Person ? What do they want in Japan? Will Lee successfully get Sonia back ?
See all that and more in the chapter 4 of the Heist: Book 2, releasing next Sunday !!
Thanks for reading !! Feel free to tell your thoughts in the comments below !!
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